KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. How did the end result turn out?

Linkedin 163

Linkedin Ideal Customer Profiles Microsite Profiling 163

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. The BASHO approach to account-based sales development takes valuable time researching specific target prospects—it can be a time-suck. And we’ve got examples.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Litmus

MARCH 29, 2021

Earlier this month, we took to our community on Twitter and LinkedIn to foster conversation about women who have impacted our careers. Who's a woman who has left a positive impact on you and your career (email or not)? Alice Li is an exceptional email designer and developer, currently working at Squarespace.

Positioning 87

Positioning Work Management Marketing Management Paid Search Agency 87

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69

Martech

APRIL 3, 2023

That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members. Website: T he Content Wrangler LinkedIn: ScottAbel (19K followers) Twitter: @scottabel (19K followers) Michael Brenner Michael is CEO and founder of Marketing Insider Group. followers) A.

Content Marketing 115

Content Marketing Marketing Agencies 2 Paid Search Agency Advertising Agencies 115

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 100

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 100

Convince & Convert

APRIL 18, 2016

And if you’ve been listening to the Business of Story Podcast, you will know that a brand’s identity is the story they live and work upon the world: the talk they talk and the walk they walk. How to claim your rifle-shot position in the marketplace. Chemistry is very important to business development.” In This Episode.

Positioning 89

Positioning Advertising Agencies Brand Identity Branding 89

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. How Executives Help Establish a Strong Brand Position.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand. Ernst and Young.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Even with just 140 characters, he manages to really get to the heart of what position you need to take during tough sales calls, and how to advance your career in sales. David Dulany. Trish Bertuzzi.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Martech

JANUARY 4, 2023

They always know the best practices and latest developments and they’re happy to share them. Twitter: @davegerhardt (37.7K LinkedIn: DaveGerhardt (150K followers). Twitter: @HeinzMarketing (113K followers). LinkedIn: MattHeinz (51K followers). Twitter: @Shama (44.6K LinkedIn: ShamaHyder ( 616K followers).

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 124

SpotMe Blog

MAY 11, 2023

We’ve worked with 50+ MedComms agencies in the 20+ years we’ve been in the event tech industry. They have the experience and know-how to create messaging campaigns, design creative materials, develop digital solutions, and provide strategic counsel on all your healthcare events. How can they best help with planning and execution?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. They tend to have in-demand skill sets, a successful work history, and are less likely to be interviewing with other companies. When they are ready to look for a new position, they will remember you.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Trade Press Services Newsletter

JANUARY 4, 2024

With that in mind, a positive, professional digital presence is essential to attracting quality buyers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. In 2024, most, if not all, B2B buying journeys will start online.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. 8 Social Recruiting Mistakes to Stop Making Today.

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Scoop.it

FEBRUARY 22, 2024

But with so much competition and noise out there, it takes work to stand out. Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

FEBRUARY 28, 2023

Start by conducting market research to discover what works best for your target audience. They’re great for all sorts of industries, including SaaS marketing , where it’s important to give a visual overview of how a software application works. Final Thoughts In 2023 and beyond, B2B eCommerce marketing will continue to rapidly change.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. But this year, the writer will be shifting his focus from Twitter to LinkedIn.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. Tom: What inspired you to work on a solution to this particular problem?

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Zoominfo

JUNE 12, 2019

Twitter Followers: 124k. Through Sales Gravy, Jeb has worked with numerous Fortune 500 companies to build top-performing sales teams, including Paycom & Autozone, just to name a few. Twitter Followers: 22.9k. In fact, her latest book, The Sales Development Playbook , was an Amazon #1 bestseller! Check them out!

B2B Sales 188

B2B Sales B2B B2B Thought Leadership Zoominfo 188

Webbiquity

NOVEMBER 9, 2021

Secondarily, it’s probably (especially in the current tight labor market) there to explain to prospective employees why they should come work for you. What do you care about, what do you stand for, why is your company a cool place to work. Social Media Account Profiles (Especially LinkedIn). Media Quotes (Carefully).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Create Visual Content.

Resource Management 359

Resource Management Demand Generation Agencies CMS Development Work Management 359

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. You’ll need to provide value in other ways to develop your rapport. If you’ve worked with an SEO super-star, share.

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131

Zoominfo

OCTOBER 20, 2021

As the workforce transitioned to working from home, candidates couldn’t get a sense of company culture or what a new organization was like. But as we emerge from the pandemic, more workers appear willing to explore new positions. Review their skills, work history, and the type of content they prefer. Many people stayed put.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Webbiquity

OCTOBER 11, 2022

Customers will likely provide positive feedback if they feel their interaction with your product or service was enjoyable and valuable. Developing an opt-in email list is vital for nurturing prospects and keeping them interested in your product or service, as well as maintaining relationships and driving ongoing sales from existing customers.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Pam Didner

AUGUST 4, 2021

This includes motivating through fear, which I’ll delve into more in the positive reinforcement advocacy section of this post. But let’s talk about both tangible and intangible factors that are crucial as you develop your leadership process. How to Get Hired for a Job and Promoted at Work with a Marketing Mindset.

Planning 120

Planning B2B Thought Leadership Leads Lead 120

Webbiquity

MARCH 4, 2019

Among the individuals who’ve given that question extensive thought and study is Joe Contrera, president and founder of Alive @ Work ® LLC, a leadership development company committed to helping Extraordinary Leaders Achieve Extraordinary Results. Joe: The response so been extremely positive. The Inspiration. The Audience.

B2B Thought Leadership 240

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 240

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. Inspired and passionate about consumer insights, brand positioning, and overall brand development. Location: Bangladesh.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

SocialPilot

DECEMBER 6, 2023

Write out a plan to help you develop each section and stick to it. It’s not enough to let people know that you’re the King or Queen of something, you actually have to work to make this true. You can use a Facebook analytics tool to see what’s working for you. Mohammed Ali wasn’t the greatest just because he said he was.

Personalization 86

Personalization Brand Identity Branding Tips 86

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. It’s your responsibility to develop your soft skills continuously.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Sprout Social

DECEMBER 5, 2023

The only difference is experience level (most people working in social aren’t entry-level or freelancers). Name: Laurise McMillian Pronouns: She/Her Company: Meta Title: Social Creative Lead of Facebook Bio: Laurise McMillian is a social media expert with 10+ years of experience working for some of media and fashion’s most impressive brands.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Go Beyond SEO

FEBRUARY 20, 2023

Here are some effective tips to consider as you begin to develop your firm’s strategy. Gather Industry Data Learn what works and what doesn’t by conducting competitor research. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78