Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. Connect with KFC’s Founder. Endorsement.

Linkedin 163

Linkedin Ideal Customer Profiles Microsite Profiling 163

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. Do I have specific outreach tactics to attract both passive and active candidates?

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

InsightSquared

MARCH 9, 2020

This International Women’s Day, we’d like to give a shoutout to women leaders in the tech industry, especially those in sales leadership positions. Named one of the Most Powerful and Influential Women in California and Top 50 Sales and Marketing voices by LinkedIn, Tiffany has changed how companies engage with customers and grow business.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Zoominfo

OCTOBER 20, 2021

As the workforce transitioned to working from home, candidates couldn’t get a sense of company culture or what a new organization was like. But as we emerge from the pandemic, more workers appear willing to explore new positions. Review their skills, work history, and the type of content they prefer. Many people stayed put.

Zoominfo 147

Zoominfo High Quality Lead Outreach Acquisitions 147

SalesIntel

APRIL 24, 2024

These tools collect data on competitor strategies, market trends, and industry developments. For example, competitive intelligence software provides detailed reports on competitor activities, market share, pricing strategies, and customer feedback, helping you make informed decisions about your own positioning and strategy.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Zoominfo

MAY 12, 2020

They’re attending networking events, following your company on social media, and applying for your open positions. They tend to have in-demand skill sets, a successful work history, and are less likely to be interviewing with other companies. When they are ready to look for a new position, they will remember you.

Network Marketing 278

Network Marketing Positioning Zoominfo Opt-out 278

Webbiquity

JANUARY 16, 2024

You could create a video with a quiz where viewers can pick the features they think would be most helpful for their work. This creative approach works wonders for giving a tour of your offices, demonstrating your products, or presenting your facilities. For instance, you’re promoting a new influencer marketing software tool.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Anyword

APRIL 25, 2024

The atmosphere felt like a LinkedIn reunion brought to life, with everyone genuinely excited to connect and share ideas. Todd Clouser and Obaid Durrani emphasized in “How to Develop a Show Strategy in Content Marketing” that content must meet people where they are.

Buzz 52

Buzz CMO Outreach Linkedin 52

accelerate agency

JUNE 3, 2020

There’s a good chance if you are reading this that you have a LinkedIn account. Many people join LinkedIn because they like the idea of a social network for professionals. The only time they might think about LinkedIn is if they get an email telling them that someone’s joined their network. Let’s get started.

Linkedin 52

Linkedin SEO Paid Search Agency Peer-to-peer 52

Hubspot

APRIL 15, 2024

They utilize sales triggers for timely outreach. Using sales triggers ensures your prospects are qualified, and your outreach is well-timed. With the industry's constant evolution, our team prioritizes staying informed about new product developments and market changes, ensuring we can provide the most relevant solutions.”

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Launch Marketing

JULY 19, 2023

It should drive all your work as a marketer, guiding every email campaign, blog, social post and similar touchpoint. Outline Your Goals It might seem unusual to talk about goals first, but it is important to understand what you are working towards. It defines the positions and perspectives (e.g. That’s where we can help!

Branding 111

Branding Brand Identity Marketing & Strategy B2B 111

Oktopost

OCTOBER 23, 2021

The person in your organization responsible for spearheading these efforts is known as a Sales Development Representative (SDR), tasked to keep your pipeline full by driving the sales outreach process. What is a Sales Development Representative? What does a Sales Development Representative do? Source: [link].

Top of Funnel 117

Top of Funnel High Quality Lead Sales Qualified Leads Enterprise Management 117

Sharpspring

MARCH 31, 2022

Top-of-funnel advertising and cold outreach are expensive — and can harm the brand’s reputation if done incorrectly. Today, thanks to ABM-friendly automation tools, it’s easier to develop and streamline an ABM strategy for your B2B enterprise. While this approach can work, it’s also ripe for error. Market position.

Account Based Marketing 86

Account Based Marketing Sales Qualified Leads Ideal Customer Profiles Lead Ranking 86

Marketing Insider Group

OCTOBER 30, 2023

If you’re thinking of starting some backlink outreach of your own, stick around. The same goes for backlink outreach. Here’s why being direct and clear is crucial: Immediate Understanding Start your outreach email with a clear intention. These links act like gold stars or thumbs-ups for your website.

Outreach 158

Outreach Tactics Marketing Proposals Lead Scoring 158

Hinge Marketing

SEPTEMBER 13, 2023

Not even 24 hours had passed before a sales development representative emailed me to sell me their software. The story doesn’t end there though as the data reports that High Growth Firms receive a net positive return on their investment in webinars. Invite LinkedIn Connections Generating leads doesn’t happen all at once.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

SalesGrape

SEPTEMBER 17, 2023

Better alignment between sales and marketing: By working together towards common goals, sales and marketing teams can improve collaboration and achieve higher conversion rates. This information can be obtained through LinkedIn profiles, company websites, or by reaching out directly to contacts within those organizations.

Account Based Marketing 68

Account Based Marketing Enterprise Management Work Management Marketing Management 68

DealSignal

FEBRUARY 18, 2024

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Oktopost

DECEMBER 13, 2022

Strong employee advocacy practices generate positive results for everyone involved: You’ll receive more social traffic. For example, your team may feel that they are being expected to do extra work without receiving any additional appreciation or compensation for the time and effort. Your audience will be more connected to your brand.

Budget Programs 62

Budget Programs Top of Funnel B2B Thought Leadership Outreach 62

Rev

NOVEMBER 8, 2023

Step 1: Define the objectives Identify the objectives of the analysis, which could include understanding customer needs, assessing sales strategies, evaluating competitor performance, identifying market trends and improving product development. Continuously refine your sales strategy based on the feedback from your customers and sales reps.

Sales Management 78

Sales Management Analysis Top of Funnel Work Management 78

Thinkers360

FEBRUARY 28, 2024

Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market. Such alliances empower enterprises to navigate shifting markets with renewed vision, positioning themselves not just with products, but with pioneering thought leadership.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Salesforce Marketing Cloud

OCTOBER 10, 2023

See how it works What is a sales cycle? For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. With a clear sales cycle in place, however, this engagement looks a little different: The same rep reaches out to a prospect on LinkedIn who fits the company’s buyer persona.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Individual outreach. Defining the possibilities of social.

Social Marketing 111

Social Marketing Work Management Business Marketing Management 111

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. 8 Social Recruiting Mistakes to Stop Making Today We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. They even spelled your name wrong.

High Quality Lead 100

High Quality Lead Outreach Social Media Linkedin 100

Only B2B

MARCH 16, 2022

While individuals who have worked in the B2B leads industry for a long time are familiar with the word, newcomers and novices have a lot of catching up to do. When it comes to impacting your prospects’ behaviors, information and nurturing work wonders. Tools like LinkedIn Sales Navigator can suffice for some areas.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Qualified Leads Cold Calling 118

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 These could include LinkedIn, email marketing, content marketing, or SEO. This can help position your business as a thought leader in your industry. Were those good leads?

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Zoominfo

JUNE 6, 2022

Basically, your employer brand is how the talent pool perceives your company as a place to work. It defines the real experience of working for your company and articulates the shared expectations between employer and employee,” says Valerie Katz, director of employer brand and employee experience at ZoomInfo.

Ad Building 130

Ad Building Branding Brand Identity Multi-Channel 130

Hubspot

OCTOBER 26, 2022

Maintain a presence in LinkedIn groups. Personalize your outreach. It often involves extensive outreach, thorough research, plenty of rejection, and potential frustration and burnout. When you have that insight behind you, you'll be in a much better position to have thoughtful, productive B2B prospecting conversations.

Ideal Customer Profiles 64

Ideal Customer Profiles Cold Calling Work Management B2B 64

Launch Marketing

JANUARY 11, 2024

Articulating your mission and value-add signals to customers what you will bring to the engagement and what they can expect when working with your organization. Logos should be well thought out and embody your business’ overall mission, personality and position. In general, aim for simplicity and focus on your value proposition.

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Hubspot

MAY 25, 2023

In its 20th year on the market, LinkedIn remains an undisputable world leader in social selling and online business networking. In short, if you’re not active on LinkedIn, you’re missing a huge opportunity to grow your business. Table of Contents What is LinkedIn’s Social Selling Index?

Lead Scoring 64

Lead Scoring Lead Ranking Linkedin Thought Leadership 64

Zoominfo

JUNE 4, 2019

Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? All too often, a B2B sales rep will begin the outreach process without taking the time to understand who they’re contacting. Be sure to optimize your web presence accordingly—especially your LinkedIn profile.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244

Vidyard

APRIL 30, 2021

Now that we’re living in a virtual selling world and we have video to work with, you can cold “call” a potential customer through a video and show them all those things at first click. Flip through or download these slides to see outreach templates and ideas for prospecting with video. LinkedIn Profile ‘Hover’ (Prospect’s Profile) 2.3

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

DealSignal

JULY 27, 2023

When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. There’s only so much a person can do in an eight-hour work day—or even a 10, 12, or 14-hour work day. That way, you can better target and prioritize outreach.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Tomorrow People

NOVEMBER 30, 2018

Or simply looking at some stronger offers that can develop into a quick turnaround. With a contractor, it’s about getting straight to the point with something really tangible, like rebates or reminder alerts, as a way to remind them that if they work with us, it can help them get their project delivered much quicker.

Trends 220

Trends Content Marketing Branding Brand Identity 220

The ABM Agency

MAY 26, 2023

You’ll learn about conducting in-depth research on these targeted accounts, understanding customer pain points, and developing comprehensive persona profiles. Newsroom or blog: Stay updated with recent developments or announcements that might impact their business requirements.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Expectations are everything. Also, always be kind.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98