Biznology

JANUARY 20, 2022

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. Let’s have a look at the trends shaping the future of B2B web design in 2024. In fact, it is now becoming a permanent fixture in B2B website design , rather than a trend. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

BOP Design

JULY 13, 2021

Search engine optimization is absolutely critical for B2B web design and content marketing. But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

MKT1

DECEMBER 30, 2022

Just edited a video from a great chat I had as a bonus session of my website conversion course in December 2022. I’ll be working through a backlog of a handful of video chats from this past year and posting full videos and transcripts for paid subscribers only. This video is also available on Descript.

Design 52

Design Work Management Video Marketing Marketing Websites 52

Vision Edge Marketing

DECEMBER 7, 2021

You might not be happy with your current SEO rankings and/or conversion rate, or your website is outdated, e.g., it needs a modern design and increased mobile-friendliness, and/or it Is no longer aligned with your company brand, or your latest product offerings. It’s well designed and visually appealing, but your attention quickly fades.

Design 217

Design Work Management Marketing Management Planning 217

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Biznology

AUGUST 27, 2021

Scripts vs Storyboards for Technology Videos. When I talk with clients about the look and feel they want in a video, their answer often includes the expression “not cartoon-y.” Either way, before you see any moving pictures, you should be clear on the look of each scene and how the video will get from one scene to the next.

Video Marketing 171

Video Marketing Guidelines Advertising Mediums Training 171

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. eBooks and Downloadable Written Material.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Getting More from Performance Video Marketing.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

SmartBrief - Marketing

FEBRUARY 27, 2024

While I generally think of this as evidence that the guy’s awesome – he also beat “The Hitchhiker’s Guide to the Galaxy” text adventure without a hint book – it’s also evidence of how far video game technology has come since the days when people would make a special trip to the arcade to play Asteroids, or even since the Console Wars of my youth. (16

Video Marketing 80

Video Marketing Paid Search Agency Bandwidth Advertising Mediums 80

Stevens & Tate

FEBRUARY 7, 2023

Here are the following components of web design that will modernize your website: Top 5 Components Of Web Design To Modernize Your Website 1. Minimal Design In some cases, especially when it comes to your website, less is considered more. Minimal design also helps your company appear more professional.

Design 109

Design Marketing Websites Mobile Advertising Banners 109

Navigate the Channel

DECEMBER 11, 2023

Engage readers with compelling content and eye-catching design. While the content is the most important element, the design is key as well. Utilize Videos In a recent study, 90 percent of people surveyed stated that product videos are key in helping them determine if they will purchase a product or service.

Design 65

Design Marketing Websites B2B Content 65

protocol 80

DECEMBER 6, 2023

Are you a non-designer in need of creating professional-looking designs? In today's digital age, there are numerous programs and resources available that can help you achieve your design goals without the need for a graphic designer.

Design 52

Design Tips Resources Personalization 52

BOP Design

JUNE 13, 2023

Ensuring accessibility has become an essential aspect of B2B website design and development , guaranteeing that individuals with disabilities can access and use websites or mobile applications without encountering access barriers. Captions, on the other hand, are timed transcripts that appear synchronized with the audio as a video plays.

Design 62

Design Marketing Websites B2B Guidelines 62

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. What Should Be Included in a Website Design System? Embedded Video.

CMS Development 116

CMS Development Design Marketing Websites Industry CMS 116

Stevens & Tate

FEBRUARY 1, 2022

There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. What is Growth-Driven Design? Growth Driven Design (GDD) is a new method of web design that involves improving the site incrementally over time.

Design 136

Design Process Buyer Personas Marketing Websites 136

SmartBrief - Marketing

MARCH 4, 2024

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. While design is important from a branding perspective, content is still king.

Newsletter 95

Newsletter Template Email Marketing Design 95

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. What matters is the content and delivery.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

FMG Suite

APRIL 25, 2024

Video is always a hot topic in marketing. And when there are more than 244 million digital video viewers in the U.S. Better yet, video adds a sense of quality and personality to a site—it’s the next best thing to a one-on-one meeting. But that’s not what makes a great video. What matters is the content and delivery.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

Hinge Marketing

JULY 9, 2020

What is brand design and why does it matter to professional services firms? In this video blog, Karl Feldman is going to walk you through this important element of your business. TRANSCRIPTION: What is brand design and why does it matter to professional services firms? So that is just the beginning of the brand design journey.

Design 74

Design Video Marketing Brand Identity Branding 74

Walker Sands

OCTOBER 19, 2023

As we weighed options, we watched about a dozen videos to compare different brands, models and design features. These videos helped us see the couches in actual spaces, view their many angles and hear real reviews from other customers. And our desire for video content doesn’t end at our “for you” pages.

Paid Search Agency 52

Paid Search Agency Design B2B Marketing Advertising Agencies 52

Vidyard

AUGUST 14, 2020

This is what accessibility is all about: Designing digital experiences that everyone can use. Accessibility is important for many reasons, especially when it comes to video. It enables people of all abilities to connect with and enjoy video experiences. How Do You Make Videos Accessible? Video Captions 1.1.1

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

BOP Design

DECEMBER 20, 2021

The company caters to business owners and entrepreneurs and, while the world of HR, payroll, benefits, and compliance is complex, its B2B website design and value are simply and clearly defined. For most B2B companies – the resource or blog section of the B2B web design is a critical feature of the website.

Design 112

Design B2B Thought Leadership B2B Case Study 112

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated! Join Enterprise Lite to work with all of these Design Thinking influencers! 3 Dr. Agnis Stibe Score: 32.49

B2B Thought Leadership 59

B2B Thought Leadership Design Thought Leadership Lead Scoring 59

Vidyard

SEPTEMBER 23, 2021

You want to start making videos. Or maybe it’s a prosumer camera plus an expert in Adobe Premiere video editing software. Each video creator is different, and they have different video equipment needs. Always buy your video equipment with your end goal in mind. Where do those videos fit into the buyer’s journey?

Budget Programs 174

Budget Programs Work Management Marketing Management Software 174

BOP Design

OCTOBER 6, 2020

Professional B2B Web Design That Supports Your Brand. There is a saying by digital designer Adam Judge, “The alternative to good design is always bad design. There is no such thing as no design.” Read more: How to make your next video conference look more professional. Intuitive Navigation.

Design 131

Design Marketing Websites Ad Building B2B 131

Scoop.it

AUGUST 10, 2023

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. Building the right website architecture First things first, it’s important to keep in mind that good web design starts with good website architecture.

Design 77

Design Effectiveness Paid Search Agency Lead Scoring 77

Biznology

JUNE 1, 2020

For many sales professionals, appearing on-camera in video meetings is now a big part of the job. Even if you perform well and the group resists talking over one another, attention will wander in online video meetings. Visual content to insert into video meetings. And, it’s not something that comes naturally to most of us.

Video Marketing 129

Video Marketing Screencast Webinar Metrics Segmentation 129

Stevens & Tate

FEBRUARY 13, 2023

Because of this, it’s essential to make sure that poor web design doesn’t frustrate your visitors. This is why you need to make sure you focus on creating a user-friendly website navigation design. Growth-Driven Web Design – Is It Right For Your Company?

Design 87

Design Marketing Websites Mobile Advertising Mobile Marketing 87

Bluetext

FEBRUARY 26, 2024

Sometimes referred to as “Night Mode”, “Shadow Mode” or “Dark View”, this dark mode is a design term used to describe a low-light user interface that uses a dark color as the primary background color, reversing the default light-on-dark design that designers have used for decades. Good thing Bluetext has got you covered.

Design 47

Design Marketing Websites Trends First-Mover Advantage 47

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. The Bop Design team put together this comprehensive guide to help you build an effective new website.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Their latest findings indicate that video marketing is thriving and delivering better outcomes for marketers than ever before.

Statistics 88

Statistics Video Marketing Planning Allocation 88

BOP Design

APRIL 13, 2020

Embrace Video. Communicators have turned to video as a workaround for serving existing clientele and reaching new ones. The statistics on video speak for themselves: 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. Read more: The top elements of effective web design.

Design 127

Design B2B Case Study Case Studies 127

Stevens & Tate

MAY 15, 2023

Putting thought into your web design is a must if you have any ambitions to grow your business. While the content that you host on your site and the strength of your SEO strategy will help you attract leads, your web design will play a big part in your ability to convert leads. Why are call-to-action phrases so important?

Design 64

Design Conversion Mobile Advertising Display 64

Litmus

OCTOBER 17, 2022

Email design is one of the most important parts of your email marketing program. Whether you’re testing a new email template or trying to boost conversions through conversion-centered design (CCD), your emails should be both beautiful and actionable. When it comes to email design, what are the best practices? Tips for beginners.

Design 93

Design Practices Best Practices Newsletter 93