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New & Improved: Announcing The Beginner's Guide To Link Building

Moz

Posted by Cyrus-Shepard Link building isn't always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. For many, link building also presents a challenge.

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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Now we are seeing improvements in site’s rankings if they receive links from more relevant sites, even if the authority of their site isn’t as high.

SEO 230
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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. What Is a Link Scheme? Link exchanges. How to Spot a Link Scheme.

Domain 98
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How to Explain Domain Authority to a Non-SEO

Moz

We're a web design company here in Chicago. Therefore, the two main types of SEO are on-page SEO, creating content, and off-site SEO, PR, link building , and authority. Because links basically are trust. Web page, links to web page, that's kind of like a vote. Capital P, capital R, one word, PageRank.

Domain 68
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Disavow Backlinks: A Complete Guide to Disavowing Backlinks in Google

seo.co

A backlink is simply a link on an external domain that points to your site. PageRank, the driving ranking algorithm used by Google, prioritizes ranking sites with high authority. This includes any behavior that manipulates links to your site or outgoing links from your site. Links from Private Blogging Networks (PBNs).

Google 64
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Top 5 Reasons Web Marketing Now Relies on Content Strategy

Webbiquity

Rather than obsessing over specific tactics, focus on writing high-quality, relevant content for your audience and building links through social sharing. A blog content strategy which entails goals such as lead generation, traffic generation, link building and branding will support both search and business objectives over time.

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An Introduction to Black Hat SEO

Hubspot

Redirects should only be used for the purpose they were designed. Creating high-quality content builds trust with your target audience and turns visitors into customers. Paid Links. Search engines like Google strictly ban the buying and selling of links. Link Farms. Abusing Structured Data/Rich Snippets.

SEO 77