Oktopost

JUNE 30, 2021

Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook. It’s easy to dismiss Facebook as a place for sharing memes and getting into arguments with your least favorite uncle when LinkedIn is right there, ready to get down to business. What Are Facebook Ads?

Top of Funnel 118

Top of Funnel Paid Search Agency Facebook Ads 118

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Every social network has unique demographics, but you’ll find an overlap of your target audience on each. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98

Unbounce

JULY 22, 2020

They’ve got 15 minutes to kill, so they pick up their phone and (because they’re 46 and don’t know about TikTok yet) scroll through Facebook. Your ads reach people like this because of tracking, pixels, lookalike audiences , and all the other technical magic that powers Facebook’s advertising platform.

Landing Pages 145

Landing Pages Facebook Examples Marketing Management 145

Marketing Insider Group

JUNE 14, 2021

86% of video marketers say video has increased website traffic. For example, if your goal is to “increase the number of followers you have on Facebook to 10,000 by the end of the year,” your video strategy will probably fall into the awareness stage. The top users on Facebook are between ages 25 and 34, and 56% are male.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

AUGUST 11, 2023

Increased Traffic: By sharing content on social media, businesses can drive more traffic to their websites, enhancing opportunities for conversion. Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience.

Social Networks 179

Social Networks Business Work Management Social Media 179

KoMarketing Associates

JUNE 4, 2019

When it comes to social media advertising, Facebook is currently the top platform. With a 26% YoY Q1 growth in revenue last year, Facebook Advertising is more popular than it has ever been. There needs to be a series of criteria to determine if a company should, and could, advertise on Facebook. Boost Organic Facebook Posts.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

KoMarketing Associates

MAY 24, 2017

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. Boosting website traffic. Have a strategic goal in place.

Facebook 172

Facebook Tips Advertisements Advertising 172

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why YouTube Ads? Why TikTok Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms. That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in each. What are paid traffic sources? Or simply, paid.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Oktopost

SEPTEMBER 4, 2020

When you think about Facebook, what comes to mind are probably things like fake news and your cousin’s awkward family photos. So how can Facebook compete with LinkedIn—a professional network geared toward facilitating business relationships—when it comes to B2B marketing? Facebook vs LinkedIn by the numbers. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Marketing Insider Group

MARCH 14, 2021

If you were to go with any typical social media marketing agency, they would likely just start flooding your account with bots or general audience traffic and followers. This can be simplified with audience targeting, sorting by demographic interests, and using geographic location targeting and more. And that’s pretty smart.

Marketing AI 251

Marketing AI Sales Qualified Leads High Quality Lead Process 251

Biznology

OCTOBER 27, 2020

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. For instance, Facebook is slowly becoming an app of the elderly, while younger generations tend to use Instagram and Twitter more often. Get a Traffic Boost from Paid Advertising.

Social Media 197

Social Media Media Ad Frequency Opt-out 197

Hubspot

SEPTEMBER 10, 2020

When it comes to Facebook ads, you might feel like you've won the lottery if your ads perform well. In fact, I've spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of marketing. For example, Facebook thinks I like hunting but I've never done it before. What's more?

Cost Per Click 97

Cost Per Click Spending Facebook Ads 97

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. Whether you love or hate it, there’s no getting away from the fact that Facebook offers an incredible opportunity for business owners. . Using Facebook Conversion Ads . With over 2.89

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Now, that’s a little different than Facebook or Twitter. What is Pinterest?

Social Media 359

Social Media Advertising Channels Media Business 359

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Martech

MARCH 18, 2024

It involves collecting and analyzing data from various sources, such as customer demographics, behavior, preferences, and purchase history, to gain insights into customer needs and preferences. Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

Hubspot

AUGUST 24, 2020

According to a recent study from Statista , Facebook has an estimated 2.7 A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. The History of Facebook Ads. 2004: Facebook first starts generating ad revenue with its "Flyers" project. Image Source: Business 2 Community.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 313

Social Media Social Marketing Planning Tips 313

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Navigate the Channel

JANUARY 19, 2024

Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers. Understanding the demographics and strengths of each platform is crucial in targeting your efforts effectively. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Valasys

JULY 26, 2021

You should drive more B2B traffic to your content, which can increase your subscriber’s list. To acquire this, you should implement effective and relevant content to get more B2B traffic. This post will find various tactics to get more B2B traffic and generate leads across multiple platforms.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Both social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Navigate the Channel

JANUARY 29, 2024

Understanding the Power of Social Media Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest have revolutionized the way we communicate and promote ourselves or our businesses. The Importance of Demographics Demographics play a pivotal role in determining the effectiveness of your social media strategy.

Social Media 65

Social Media Media Demographics FAQ 65

Hubspot

SEPTEMBER 16, 2020

Facebook is the largest social media platform out there with over 2.44 This makes Facebook ads the go-to source for reaching a wider audience than you can organically. This makes Facebook ads the go-to source for reaching a wider audience than you can organically. How to Build a Facebook Sales Funnel in 8 Steps.

Top of Funnel 99

Top of Funnel Facebook Advertising Funnels Funnel Advertising 99

Navigate the Channel

NOVEMBER 21, 2023

There may be a large audience of farmers on social media, not engaged with you and a paid social effort can increase your reach among your target audience, generate awareness for your programs and efforts, allow viewers the opportunity to interact and engage with you, and provide traffic to your website content.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Go Beyond SEO

APRIL 23, 2024

Invest in search engine optimization (SEO) to improve your online visibility and attract organic traffic. By improving your website’s visibility on search engine result pages (SERPs), you can attract more organic traffic and potential customers. Stay updated with the latest industry trends and adapt your strategies accordingly.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Launch Marketing

APRIL 10, 2024

Social media also provides access to a key demographic for B2B businesses, the decision-makers. LinkedIn is often a go-to marketing channel for all B2B startups, but you might also find great value using Facebook, Instagram or even TikTok. How can you drive traffic to your website from social media? We have a few tips.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

SocialPilot

APRIL 15, 2024

What are your follower demographics (age and location)? You could make use of the Facebook lookalike feature which enables you to create an audience similar to yours. This feature offers a source audience and identifies common qualities like demographic information, other interests, etc. Which are your best posts?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Go Beyond SEO

MARCH 13, 2024

For instance, Facebook allows for longer-form content and provides opportunities for direct communication through comments and messages. Driving Traffic, Generating Leads, and Building Relationships Social media platforms provide excellent opportunities to drive traffic, generate leads, and build relationships with potential customers.

Social Media 78

Social Media Media Brand Identity Branding 78

Parse.ly

NOVEMBER 14, 2018

Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. And for the story I was looking at, about the FDA and e-cigarettes, SmartNews was the second highest external traffic referrer, right after Google Search.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Directive Agency

AUGUST 3, 2020

It’s going to take a lot more than a stellar Facebook ad to turn a prospective buyer into a paying customer. In reality, while Facebook may not be the most obvious choice for B2B marketers, the platform can be a powerful channel for promoting your brand and generating qualified leads. Facebook advertising for B2B brands.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64