article thumbnail

Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. Goodbye, objections.

Tips 130
article thumbnail

Customer Lifecycle: How to Make Upsells and Renewals a No-Brainer [+Action Tips]

Zoominfo

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. Goodbye, objections.

Tips 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to find and win your first 10 B2B customers

Lenny's Newsletter

And when they look at a janky demo, they’re like, ‘Yeah, dude, I remember. Dylan Field at Figma built a custom tool to find the most influential designers on Twitter and focused all his energy there: “We recognized for design software, there’s no choice but to go bottom-up. It was an easy conversation to have.

article thumbnail

Top B2B Lead Generation Statistics for 2021

Zoominfo

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Get a Demo Successful Tactics By spending as little as six hours per week, 66% of marketers see lead generation benefits with social media ( source ). Get a Demo

article thumbnail

5 Main Reasons You Should NOT Buy EveryoneSocial

EveryoneSocial

But just keep in mind that earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. Maybe your official brand accounts on LinkedIn and Twitter, Insta or Facebook are performing great. Bazaar Voice ) Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions.

article thumbnail

How to Develop a Go-to-Market Plan That Works [+Free Template]

Hubspot

Content will be shared on Facebook, Twitter, LinkedIn, and in weekly newsletter. A thank you email will include a link to request a demo. Demo or tutorial. Demo signup links will be shared in webinar follow-up emails, newsletters, and on the website. Make a table like this one below. Type of Content. Promo Strategy.

article thumbnail

The Types of B2B Influencers Your Company Needs to Power Marketing

EveryoneSocial

Because generally, B2B products have a bigger purchase size and word of mouth is critical for brand awareness, driving marketing reach, and sales. Earned media (press, word-of-mouth, peer-to-peer referrals) drives 4x the brand lift as paid media. You can generally find them on Twitter or LinkedIn. Bazaar Voice ).