DiscoverOrg

APRIL 20, 2017

Revenue growth is only possible with a solid understanding of our prospects – and no one knows that better than B2B marketers. When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Zoominfo

APRIL 23, 2021

Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue. With this functionality, reps can select their triggers, apply filters, and perform an action — instantaneously, at scale, and on repeat. Triggering event: A small company secures a round of funding (check).

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 111

Top of Funnel Work Management Verticals Marketing Management 111

Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Percentage of marketing-generated leads that result in opportunities.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

LeanData

DECEMBER 15, 2022

Just before exiting, the visitor fills out a demo request form. Leads are coming in. Great playbooks are the foundation of an efficient sales pipeline, keeping marketing and sales aligned on converting leads into customers. Your team needs to know when “X” happens, your company does “Y.” Who will respond to the lead?

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

Martech

FEBRUARY 20, 2024

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Fit even the tightest schedule.

Urgency Marketing 102

Urgency Marketing B2B Allocation CAN-SPAM 102

Zoominfo

FEBRUARY 28, 2022

Chatbots are becoming standard features for B2B websites, and for good reason: they help marketing teams roll out a seamless and personalized experience for web visitors who increasingly expect real-time help. Synup’s sales and marketing teams wanted to improve website conversions. See how ChurnZero increased engagement by 30%.

Zoominfo 130

Zoominfo Customer Satisfaction Click Rate Lead Scoring 130

Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. Here’s a closer look at my journey, why I joined the Metadata team, and how our users can realize Metadata’s total value. With Metadata, our CPL dropped to about $50.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

DiscoverOrg

JULY 3, 2018

Just because a lead went cold doesn’t mean it’s lost. Our own sales development team often has a better win rate with our cold, dead leads than we do with fresh inbound leads.). Refresh cold leads with web form go-backs. Our sales team follows up a few times, and they go dark.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

ClickDimensions

MARCH 14, 2023

Used across both their marketing and sales teams, supporting business growth and scale, which is especially important for SMB (small-to-mid sized) manufacturing businesses. Talk to our Marketing Services team who will provide expert advice on how to improve your campaigns and strategies.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Zoominfo

JUNE 8, 2021

Most of these systems also come with the promise of automating mundane, repetitive tasks that make go-to-market teams more productive. Today we announce the next big step in our realization of that vision with our acquisition of conversational marketing platform Insent.ai. But, many of these technologies fall short.

Zoominfo 100

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 100

Optinmonster

DECEMBER 14, 2021

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. And just like any tough job, lead generation requires the right tools–even for professional marketers. What Is a Lead Generation Software/Tool?

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Optinmonster

JUNE 26, 2023

If certain conditions or triggers are met, then specific actions will occur. And instead of your marketing team having to complete these tasks manually, you can use automated email workflows and other tools. You can then nurture these leads and convert them into customers. Let’s get started!

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Kevin Indig

MAY 29, 2023

It's all about ensuring your clients understand the value of your SEO efforts. But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. The SEOmonitor team is inviting you to a hands-on event where you'll learn exactly how to make the most of it.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Hubspot

SEPTEMBER 19, 2023

Tips to get started : Test out free tools like ChatGPT or ChatSpot or demos of sales prospecting software. Meet your new assistant: AI can send an automated intro email to new leads asking them to book a time with you. Prioritizing Your Leads When you have a full pipeline, deciding which leads to follow up with can be a challenge.

Marketing AI 71

Marketing AI Top of Funnel Lead Scoring Lead Ranking 71

Martech

APRIL 16, 2024

Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. If a customer’s digital profile isn’t accurate at the moment, it can trigger unfortunate events. Some teams have resources to handle it and some don’t. It’s delivering the information when the end user needs it.

Enterprise Management 98

Enterprise Management Paid Search Agency Planning Marketing Management 98

ClickDimensions

APRIL 14, 2023

Automation has made many processes in life easier and quicker, from automated medical equipment to auto focus on cameras, there are many different types and ways automation improves our lives in simplistic ways. When it comes to Marketing Automation, the general methodology is the same.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

ClickDimensions

NOVEMBER 3, 2022

As the owner of a business, a CEO, or a department manager, it can be hard to get all of your ducks in a row across your business, especially when different internal teams have separate ways of working and individual focuses. This can be through one-to-ones, team meetings and even department performance reviews. .

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Paid Search Agency MQL 98

Zoominfo

OCTOBER 28, 2021

But the rewards are substantial, as these large companies — often with $1 billion or more in revenue and thousands of employees — can lead to large annual contract values. You can run into dozens of decision-makers and influencers on a buying committee, grapple with increased demo demands, and face requests from various departments.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Sales Cycle 130

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

APRIL 23, 2021

Businesses that dissect the workings of a great sales play can detect and initiate triggers that drive revenue. With this functionality, reps can select their triggers, apply filters, and perform an action — instantaneously, at scale, and on repeat. Typically, a company reinvests funds back into the business for growth and scalability.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

BenchmarkONE

NOVEMBER 17, 2021

Every business needs a way to generate leads (and sales) consistently, and there’s no better platform to do that than Facebook. So, how do you get them interested in your lead generation campaigns? . In this article, I’ll share five proven ways to generate leads using Facebook (both paid and organic). a demo request.

Facebook 83

Facebook Lead Scoring Lead Ranking Generation 83

Zoominfo

MARCH 15, 2022

Get a Demo 5 Tips to Optimize Your Paid Ad Bidding Strategy 1. This way, you’re not serving ads when people are less likely to be interested, and more importantly, your sales team is available to respond quickly and efficiently. If your quality score is low, your ad will show up lower on a search results page — or perhaps not at all.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

SmarkLabs

JUNE 10, 2020

With the many different directions you can go in terms of setting up your portal and customizing it to fit your business needs, there comes an increasing need to automate everyday tasks and processes that eat away from time you and your team could spend elsewhere. In fact, marketing automation can lead to a 14.5% schedule a demo).

Hubspot 52

Hubspot Lead Ranking Lead Scoring Sales Qualified Leads 52

SalesIntel

MARCH 14, 2024

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. Sales conversions can be optimized by focusing efforts on high-potential leads that match ideal customer profiles and exhibit strong buying signals.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Only B2B

MAY 19, 2022

A quick check through some of these postings reveals that the advice is typically sound and relevant; yet, remembering 5+ suggestions on the go is practically impossible in our day of information overload. Trigger Events: Astute salespeople use the internet to find new prospects and keep track of existing prospects’ online activities.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

PureB2B

FEBRUARY 25, 2022

There are a lot of variables to take into consideration when one looks at sales lead conversions. How can you really increase the number of opportunities you get from the sales leads your team is working? Without further ado, here are five ways to help increase your sales lead conversions. Live Demos 5.

Sales Leads 48

Sales Leads Sales Qualified Leads Conversion Ideal Customer Profiles 48

Unbounce

JUNE 1, 2021

We’re pleasantly surprised when that book we meant to buy shows up in an ad next to our favorite sports column or when a social ad lets us know that a previously sold-out concert tour has added some new dates. Request a demo. Retargeting ads allow you to finish the job and turn prospects into leads. Subscribe to your newsletter.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Zoominfo

FEBRUARY 26, 2021

In general, automation can dramatically increase the efficiency of a sales team by automating phone and email outreach, activity management, and ultimately increasing conversions and revenue. You’ve felt the pain too, sales teams struggle to keep up with data entry, quote generation, and other tasks that take them away from selling.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Optinmonster

JANUARY 18, 2024

The good news is that even a small increase in your free-to-paid conversion rate can lead to a big revenue boost. Using urgency in your marketing can skyrocket your conversions because it triggers fear of missing out (FOMO). Trigger popups with limited-time offers to encourage people to upgrade. That’ll most likely annoy them.

Conversion Rate 88

Conversion Rate Conversion Examples Marketing Analytics Tools 88

SendinBlue

APRIL 19, 2021

What are the most effective B2B automation techniques and tactics for nurturing leads? Marketing automation is a way for companies to keep in regular contact with leads and customers. B2B marketing automation nudges leads towards conversion by nurturing them with helpful, educational content. Lead nurturing. Lead scoring.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Mailmunch

JUNE 8, 2021

One such way is through lead generation software-an automatic and more feasible way of attracting potential customers into a system and nurturing them throughout the sales process that converts them into paying clients. However, the success of your lead generation process depends upon the tool that you use to achieve your marketing goals.

Marketing Management 54

Marketing Management Lead Generation Top of Funnel Lead Ranking 54

SalesIntel

SEPTEMBER 14, 2023

With the launch of PredictiveIntent , SalesIntel makes B2B intent data more dynamic and enables marketing and sales teams to achieve higher engagement and conversion rates from their campaigns. Revenue teams know that more intent signals lead to shorter sales cycles and more closed deals. What is PredictiveIntent?

In-market Buyers 40

In-market Buyers Activities Marketing Analytics Tools Lead Ranking 40

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. Think about how much contact and account data your sales team needs just to prospect. The focus is visibility and domain authority.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Hubspot

DECEMBER 1, 2020

Ranking for major keywords isn't enough. Today, I'll explain my rank-and-win process I used to help a leading content collaboration company (which I'll call "Brand X" for our purposes). Using this quirky voice, we managed to create content engaging enough to spark interest without pushing leads away with a sales-y tone.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

Sharpspring

JUNE 10, 2021

A law firm was struggling to generate awareness for the firm and its attorneys which in turn meant that lead/case generation was slow. The firm and its 3 attorneys were focused on caseloads, not generating leads. Even if the strapped team could get leads, who was left to handle follow up and additional case loads?

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79