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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Watch the free demo Originally published on Salesforce.com on January 16, 2024. Open the report What is first-party data advertising?

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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

It’s delivering the information when the end user needs it. Watch the free demo Originally published on Salesforce.com on February 28, 2023. But while it’s important to capture and process data quickly, it’s not always necessary to act on it right away. This is especially true in marketing, when the customer drives the journey.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Marketers are also more focused on first-party data — information gained directly from the customer. Watch the free demo Originally published on Salesforce.com on September 27, 2023.

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Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. Countless tools will integrate with your CRM to send it information on what content a prospect or lead is consuming, what pages they have viewed, or what events they have gone to.

CRM 153
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Dreamforce 2009: Engaging Effectively with Social Networks using Salesforce.com

Adobe Experience Cloud Blog

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

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Content Performance: Why Return on Information Matters More Than ROI

Content Standard

Another reason we use Marketo is because it seamlessly feeds intel into Salesforce.com and updates our sales team on which leads took action over the past week. As new business is won, marketers can access lead files through Salesforce.com and begin to see trends in customer behavior.

ROI 40
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Engagio Releases Unified Account Inbox to Unlock Insights Buried in Email

Engagio

“ABM is founded in a comprehensive understanding of an organization’s relationship to an account, and emails and calendars contain a wealth of information that typically gets lost. Engagio Scout finds that information and shares it with the sales team at the right time. To learn more, or request a demo, please visit: [link].