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What does ‘Real-Time Marketing’ really mean? by Salesforce

Martech

It’s delivering the information when the end user needs it. But there’s no reason the contact center can’t be updated in seconds and the email system within minutes, right? Watch the free demo Originally published on Salesforce.com on February 28, 2023. Real-time does not have to mean right now.

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Why You Should Send Your CRM Your Product’s Usage Data

InsightSquared

Imagine how excited you are to call this hot prospect who booked time on your calendar to demo your product. Countless tools will integrate with your CRM to send it information on what content a prospect or lead is consuming, what pages they have viewed, or what events they have gone to.

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Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation

Lead Liaison

If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. When you’ve finally made a connection with a Lead, it’s time to convert them into a Contact. For contacts, it’s important to use nurture campaigns that are relevant. Not at all.

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Engagio Releases Unified Account Inbox to Unlock Insights Buried in Email

Engagio

“ABM is founded in a comprehensive understanding of an organization’s relationship to an account, and emails and calendars contain a wealth of information that typically gets lost. Engagio Scout finds that information and shares it with the sales team at the right time. To learn more, or request a demo, please visit: [link].

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FunnelCake’s Lead-to-Revenue Management System Closes the Gap on Sales and Marketing

Varicent

For more information on FunnelCake or to see a demo of the new release, please visit [link]. Salesforce, Dreamforce, Dreampitch and others are among the trademarks of salesforce.com, inc. Media contact: Dan Bruce dbruce@getfunnelcake.com 226-988-2034 getfunnelcake.com.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. Media Contact: Sandy Pell, Sr.

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Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails

Vidyard

Vidyard’s integration community includes Salesforce.com, Eloqua, Marketo, HubSpot, Act-On, Adobe, Kapost, Hootsuite, ExactTarget and more. Field Sales: After your initial meeting, send curated follow-up materials like testimonial videos, demos, or campaign videos, along with a personalized introduction. Media Contact: Sandy Pell, Sr.