Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000. Communique.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

JULY 12, 2018

Here are some other areas where virtual products or SaaS marketing has perks: Online Demos. A personalized demo can be scheduled online automatically with a calendar scheduling app that chooses the salesperson based on availability or turn. This makes setting up live demos easy and painless on both ends. Online Training.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

Only B2B

JULY 7, 2023

Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Optimize landing pages: Design dedicated landing pages with compelling copy, clear calls-to-action, and minimal distractions.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

SmartBug Media

MARCH 25, 2020

From thought leadership panels that boost awareness to live demos that inspire during the decision phase, webinars work at various points along the Buyer’s Journey. Push leads down the sales funnel into opportunities (product demo). Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Metadata

SEPTEMBER 20, 2023

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Here’s where the math comes into play and the big reason why B2B marketers are ditching gated content—I’ll use this HubSpot ad to paint the picture.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

SmartBug Media

MARCH 19, 2020

Be sure to include a call to action in the video itself and the video landing page. If you are posting a how-to video on your website, surround it with calls to action on the page that let your audience know you have the materials they need, the knowledge to do it for them, or the how-to guide to help them. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

SmartBug Media

JANUARY 18, 2021

Create that content offer promoting your new service offering, include CTAs in your email, and get that viewer to request a demo via the form on your landing page. Well, HubSpot agrees that many businesses are focusing on creating less, but more meaningful, content in 2021. It’s no secret we love HubSpot at SmartBug.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. Meta Attribution Tool: The Meta Attribution Tool is a valuable resource for advertising on any Meta platform (including Facebook, Instagram, and Threads).

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Vidyard

DECEMBER 12, 2017

By embedding a video, you can effectively reduce bounce rates and increase conversions on crucial landing pages like homepages, products, solutions, customers, demo or trial requests, campaign pages, etc. Aberdeen, 2015) – Hubspot. ” – Facebook. . ” – Facebook.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Hubspot

SEPTEMBER 4, 2019

This is why HubSpot is committed to building an open platform that can serve as a “hub” for the myriad apps across your business that all contribute to improving the customer experience. We now have over 300 app partners, based in over 30 countries, providing an incredible range of capabilities that you can plug into your HubSpot portal.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. Hubspot reports that short-form videos have the highest ROI of all social media content. Some platforms like Instagram and Facebook also allow brands to facilitate transactions in-app. Product demos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Valasys

SEPTEMBER 21, 2020

You can create all kinds of videos to market towards target audiences and consumers: explainer videos, vlogs, interviews, tutorials, demos, product reviews, live streams, testimonials, etc. Increased Landing-Page Views. Landing pages are the important part of your site, especially when welcoming visitors.

Statistics 78

Statistics Video Marketing Planning Work Management 78

Hubspot

APRIL 6, 2017

These conversions occur all over the website -- on the homepage, pricing page, blog, and landing pages -- and all of these can be optimized for a higher number of conversions. Head over to the HubSpot Academy to learn how to add lead flows to your blog posts. 3) Run tests on your landing pages.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

Optinmonster

DECEMBER 14, 2021

SeedProd is the best landing page builder on the market. Create beautiful landing pages using only a drag and drop builder (and no coding) in only a few minutes. With a beginner-friendly drag and drop builder, you can create various pages for your site. Pricing: You can start with a free demo of their software.

Marketing Automation Services 124

Marketing Automation Services Budget Programs Enterprise Management Work Management 124

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. Promote an offer through Facebook that requires an email address.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

APRIL 21, 2020

Finally, if you're a HubSpot customer, you can leverage another app — the Facebook Welcome app in HubSpot's app marketplace — to help with your mobile app launch on Facebook. Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. Record a Demo.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Brandpoint

JULY 22, 2019

It only makes sense that this is reflected in consumer recollection ( HubSpot ). 93% of marketers say video creation is or should be a priority for the rest of 2019 ( HubSpot ). 93% of marketers say video creation is or should be a priority for the rest of 2019 ( HubSpot ). on Wednesdays ( HubSpot ). Industry Trends.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

MKT1

OCTOBER 24, 2023

RevenueHero RevenueHero is the easiest way for marketers to qualify and route leads to sales rep’s calendar, right in your demo request flow, in email sequences, and sales hand-offs. We discovered RevenueHero when we wrote a newsletter on improving demo request flows a couple months back. Now we recommend them every time.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Take advantage of screen sharing capabilities to live-demo your product or add in videos to keep things interesting.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Sprout Social

JUNE 28, 2023

It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Budget optimization where digital ads (think: Facebook ads) automatically allocate more budget to the top-performing ads to maximize your spend. Campaigns can even be extended to SMS, right from HubSpot.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

SendinBlue

AUGUST 24, 2020

HubSpot’s marketing automation platform is geared towards helping you generate leads and convert more customers. Design beautiful landing pages optimized for conversions with the drag and drop editor and publish blog posts quickly and effectively with in-built blogging tools.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Envy

JULY 31, 2017

HubSpot platform to nurture contacts into MQLs. The HubSpot SEO optimization and keyword tools ensured all messaging was aligned with the strategy. Step 5: Inbound marketing with Hubspot. Aqua chose Hubspot as their marketing automation platform. The Winning Strategy. PPC to amplify content marketing efforts.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Vidyard

FEBRUARY 4, 2020

HubSpot Webinars 7.3 Benefits of Webinars for Business Webinars are one of the most popular types of video for businesses—alongside demos, how-to videos , customer testimonials, and explainer videos —according to research from Demand Metric. Include a call to action like, “Watch it again,” or “Book a demo.” Trello Webinars 7.2

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Hubspot

OCTOBER 16, 2018

The form asks for an email address before taking you to another landing page to complete a few more necessary fields. Dropbox’s lead generation form appears when you click on the CTA button located on the company’s landing page. Key takeaways: Clear CTA button leads you to the form’s landing page.

Lead Generation 69

Lead Generation Leads Lead Marketing Qualified Leads 69

Sprout Social

JULY 7, 2021

But you obviously can’t demo everything (nor should you). From content marketing to lead capture and beyond, these are the top-of-funnel tools that encompass the following: Advertising platforms (Google, Facebook ads ). Email marketing and landing page tools (ActiveCampaign, Klaviyo, Mailmunch).

Enterprise Management 125

Enterprise Management Work Management Marketing Management Budget Programs 125

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). For example, you wouldn’t offer a product demo (bottom-of-funnel content) to someone who just found you (a top-of-funnel user). Book a demo. Product pages. Landing pages. Now, what do you want readers to do next? Learn more.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Hubspot

JULY 19, 2010

What is considered an effective landing page ? Landing pages are where a business captures leads. An effective landing page is capable of getting a high proportion of site visitors to provide their contact information for future lead cultivation. This is no easy task, however.

Landing Pages 28

Landing Pages Effectiveness Tips Ad Building 28

Directive Agency

MARCH 6, 2017

No Landing Page. If you are expecting that you will have to hire a new account executive or add more phone lines because you launched a Facebook ad campaign you will be sorely disappointed. The beauty of this change in the sales environment is that social media platforms, Facebook, in particular, allow you to leverage this data.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Golden Spiral

JANUARY 27, 2022

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. If you choose to use a landing page or another response mechanism on your website, personalize it as much as possible. How much are they listened to? Do they have a seat at the buyer’s table?

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

Hubspot

APRIL 27, 2012

Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Moz

JANUARY 22, 2019

However, these customers may be getting to you through a different way such as landing pages. This is because you’re sending a very specific audience to that page. Look at how HubSpot lays out their resources navigation. Using this page-level targeting can really boost the effectiveness of your PPC campaigns.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Hubspot

JUNE 2, 2021

A landing page or contact form where people can contact you for more information, a product demo, or to schedule a service. While many restaurants began to leverage delivery or pick-up order apps, small stores and boutiques could build stores with tools like Shopify , Facebook Shops, and Instagram Shops.

Business 99

Business Digital Transformation Work Management eCommerce 99

SmartBug Media

OCTOBER 9, 2019

Annual revenue and/or budget: Asked in a form or pulled from company data in your CRM ( like HubSpot ) to identify if they are a fit for your target deal sizes. At a bare minimum, your conversion paths should include a call to action , landing page, thank you page , and follow-up email. Re-Optimize Existing Content.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. The software also allows you to create optimized landing pages , as well as track and build reports around conversion and call data. Here’s a demo that walks through the process: [link]. WordStream PPC Advisor. Cost: Free download.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

SmartBug Media

JULY 18, 2019

There are a few ways to accomplish this: Set Up a Dedicated Landing Page. You could directly ask if the prospect learned about you from anyone else, and you can include a form field in your demo or contact form asking, “How did you hear about us?” But it can be hard to track this.

Business 71

Business Landing Pages Blast Campaigns Paid Search Agency 71

Hubspot

AUGUST 30, 2016

But if you’re not sure where to begin, fear not -- we’re here to make sure you don’t just hit the “Live” button on Facebook and stare at the camera like a deer in headlights. Everyone from the White House, to fashion houses, to chefs have live streamed videos of economy briefings, runway shows, and cooking demos, respectively.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

The Lead Agency

APRIL 14, 2024

Video for what Software demo videos are a big need for B2B businesses with technical products. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Last relieving news: you don’t need a camera-happy CEO or employee to produce great video content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62