Martech

APRIL 19, 2024

Dig deeper: LinkedIn introduces CTV ads for B2B campaigns Schiele and her team use lead forms with qualifying questions to weed out irrelevant leads. But B2B prospects often need a great deal of education because of the cost and complexity of the purchases and because they’re not making the decisions alone.

Lead Gen 105

Lead Gen Paid Content Social Media Sales Qualified Leads 105

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Educational videos. Quick Takeaways.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. Automation allows for a series of touchpoints, from educational emails to targeted offers. Automation can help you with this as well.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Webbiquity

FEBRUARY 28, 2023

There are several different types of video content that B2B companies will use this year to drive better results: Product demos : Demo videos are an effective way to showcase the features and benefits of products. Client testimonials : These are an excellent way to build credibility with potential accounts.

eCommerce 274

eCommerce Marketing AI B2B Marketing Trends 274

Oktopost

APRIL 28, 2024

The main platform for professionals, of course, is through LinkedIn. Even after participating in an industry event and starting a conversation with a potential client, you will likely ask to connect on LinkedIn and follow up with them after the event, on LinkedIn.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Webbiquity

NOVEMBER 28, 2023

For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Highlighting unique selling points or sharing educational content is key. Now, tailored demos or deep-dive webinars come into play. There might be a bottleneck. Now, apply data analytics.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Oktopost

SEPTEMBER 28, 2023

The B2B buyer journey has changed, and prospects are using social media, mainly LinkedIn, to search for solutions , They’re researching your brand, educating themselves with your social media content, and engaging with your posts online. But why is this so important? You can do this in several ways.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs).

Top of Funnel 335

Top of Funnel Work Management Marketing Management Content Marketing 335

Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

FunnelEnvy

DECEMBER 11, 2023

For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Vidyard

DECEMBER 10, 2020

Watch the LinkedIn Live Event LIVE STREAM playback now! Across four categories, the Video in Business Awards celebrate marketing teams who use video to educate prospects and customers, drive engagement, generate leads, and make a real impact with their use of video content and analytics for better business outcomes.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

TrustRadius Marketing

APRIL 18, 2019

One is about appealing to emotion, while the other is about education. Authority figures can be highly educated professionals — doctors, lawyers, scientists and the like — or they can be celebrities and influencers. Companies use informative advertising to educate consumers. Informative advertising sticks to facts.

Advertising Agencies 60

Advertising Agencies Paid Content Education Advertisements 60

Contently

DECEMBER 13, 2022

Even lower in the funnel, conversion might entail scheduling a demo, attending a webinar or event, or making a repeat purchase. event registrations or product demo signup). Your high-value content pieces, like webinars, educational courses, and exclusive content, are good for this use. Be consistent with content publication.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

SpotMe Blog

MAY 11, 2023

This could be anything from pharma product launches and medical education events to congresses or satellite symposia. Ashfield MedComms specializes in creating and delivering engaging, scientifically accurate, and customized content to support clients in their medical education, communication, and marketing efforts.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Retarget folks who’ve visited your pricing and demo pages. Run conversation ads on LinkedIn without an incentive. If B2B buyers want to get in touch and schedule a demo, they know how to do that for themselves. Schedule a demo” might work some places some of the time, but it won’t work everywhere all the time. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Sprout Social

SEPTEMBER 30, 2022

If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

Sprout Social

MAY 8, 2023

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Tuesdays from 2 to 5 p.m.

Best Practices 105

Best Practices Social Media Work Management Education 105

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. co Closing Media - LinkedIn Advertising & Creative Production Closing Media partners with companies like Headspace, Betterment, and Unity to fuel their paid media engines. This is ironic ( don’t you think? ).

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Martech

NOVEMBER 17, 2021

Conventional wisdom for Kuperstein and his team was that in terms of B2B social engagement, LinkedIn was the only reasonable platform to engage their audience. If they are interested enough to click through, then there is a lot that the landing page can accomplish in further educating the prospect. “If Facebook opportunity.

Advertising Channels 105

Advertising Channels Campaigns Merchandising Optimization 105

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Utilize Automation.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

EveryoneSocial

FEBRUARY 10, 2023

Or allow employees to seek out their own education opportunities by providing access to LinkedIn Learning, Udemy, or another online learning provider. Partner with educational institutions. Just take a look at the stats: LinkedIn has more than 900 million users. Utilize social media. More than half of the world ( 4.76

Social Media 98

Social Media Social Networks Customer Satisfaction Linkedin 98

Oktopost

SEPTEMBER 28, 2023

The B2B buyer journey has changed, and prospects are using social media, mainly LinkedIn, to search for solutions , They’re researching your brand, educating themselves with your social media content, and engaging with your posts online. But why is this so important? You can do this in several ways.

Top of Funnel 62

Top of Funnel Social Media Ideal Customer Profiles Work Management 62

EveryoneSocial

JULY 14, 2022

This goes for all your social media profiles, especially LinkedIn. What exactly does an optimized LinkedIn profile look like? Here’s what your LinkedIn profile should have at a minimum: High-quality headshot Branded cover photo Job title and/or compelling headline Company name Contact information. Related: Working remotely?

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. But w e strongly believe that the most qualified leads are generated with our educational content. Utilizing our findings in the form of an educational content brings not only the additional value to our users, but also shows the capabilities of our tools.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. Goodbye, objections.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

Customer lifecycle success hinges on making every customer a priority — from how soon your rep responds to a request to following up quickly after a demo. Here’s the thing, by the time your ideal customer gets to your website or sees your product post on Twitter, they’re self-educating about what they need. Goodbye, objections.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Hinge Marketing

FEBRUARY 22, 2024

In the chart below, you’ll see that the top three most impactful techniques identified by High Growth firms were 1) assessments and consultations, 2) live demos, and 3) business development materials, such as qualifications presentations, pitch materials, and proposals. Why the change? Where Do High Growth Firms Turn First for Recruiting?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. Quality content = quality leads.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

Vidyard

JANUARY 8, 2021

If you’re thinking about adding virtual selling to your training program this year, we’ve rounded up our favorite sales training resources and speaker suggestions to help educate and inspire your team. Inside, you’ll find everything you need to educate your team and get them excited about selling with video.

Training 141

Training Top of Funnel Resources Work Management 141

Biznology

MARCH 1, 2019

Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube. And you might want turn up the energy level of your product demo videos a notch or two, given the predominant style of tech videos there. Other significant stats. Like this post?

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Launch Marketing

APRIL 19, 2023

To create trust, it is essential to build authority and educate customers through value-added content. Whether it is Facebook Ads, LinkedIn Ads or Google Ads, whatever ads platform your organization is utilizing, if there is a retargeting feature, you should be using it. Need to get more from your customer marketing?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

SalesIntel

MAY 13, 2024

It’s the initial spark that ignites brand awareness, fuels education, and ultimately fosters trust. Map the customer journey: Every touchpoint – from a LinkedIn encounter to a demo signup – is a chance to convert leads. Engage them with posts on LinkedIn or thought-provoking content to spark discussions.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building Lead Ranking Lead Scoring 52

Only B2B

MARCH 10, 2022

Reps will start nurturing campaigns or focus on getting the prospect to schedule a call or demo depending on where they are in the sales cycle. To educate and overcome objections, include a live chat option on your page. LinkedIn is the place to be for high-value B2B lead generation. A one-of-a-kind, high-level education.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Stevens & Tate

OCTOBER 1, 2021

Therefore, your posts should be educating potential buyers about what you have to offer and showcasing why you’re an authoritative source. How to target businesses on social media: When most people think B2B sales and social media, they think of Linkedin. Once you’ve developed your plan, it’s time to set your posts into action.

Social Media 59

Social Media B2B Sales Media B2B 59

Oktopost

DECEMBER 13, 2022

A C-level executive with ten years of experience and 5,000 LinkedIn connections can generate more engagement than a new hire who is new to the industry and has little or no social media presence. Of course, you should consider simply offering LinkedIn Premium to all relevant teams if you think it will boost their performance.

Budget Programs 62

Budget Programs Top of Funnel B2B Thought Leadership Outreach 62