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Should Your Manufacturing Company Use Social Media?

Brandpoint

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. Don’t let your manufacturing company get left behind in the digital age. It’s time to embrace social media and take your marketing efforts to the next level! However, that is no longer the case. With over 4.2

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Unpacking the Rise of ABM and Ungated Content for B2B Marketers

Metadata

Paid social advertising has changed a lot since Facebook (now Meta) introduced ads at an event in 2007 featuring executives from Blockbuster, CBS, and The Coca-Cola Company. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn. The volume of demos, meetings, etc. Most of the changes have been positive.

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A Complete Guide to Account-Based Marketing (ABM) For Marketers (Examples Included)

Pam Didner

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company. What is account-based marketing?

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How to beat the sugar rush of short term campaign leads

Velocity Partners

Why is no-one signing up for a demo?” “We Promoted LinkedIn ads & other paid socials Like syndication and programmatic media, content promoted through paid socials isn’t something leads have asked for. Does this sound familiar? Our last campaign generated loads of leads! So why aren’t they using them?”

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What it Means to Be a Social Media Marketer Today

EveryoneSocial

Today, the person behind the social media accounts — their personality, authenticity, and ability to connect and engage with others — is key to the success of a brand. More than 80% of consumers use social media to engage with companies, and Instagram leads the way with 36% of its users following a brand.

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How Can SEO and Paid Media Work Together for Better Results?

Directive Agency

Too often, companies can get stuck in a sort of tunnel vision, focusing only on one digital marketing solution for their business, either SEO or PPC. First and foremost, SEO is a long play and optimizations can take weeks or even months to generate results for a company. How Can SEO & PPC Integrate?

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9 Proven B2B Marketing Strategies for 2024

sagefrog

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.