Engagio

FEBRUARY 15, 2023

In this blog, Vertical IQ President David Buffaloe, dives into B2B industry intelligence and how it can give sales the clues they need to close a case(aka a deal). The post Crack the Case for B2B Sales By Using Industry Intelligence appeared first on Demandbase.

B2B Sales 62

B2B Sales DemandBase B2B Verticals 62

SmartBug Media

APRIL 4, 2022

The company attributes its successes to the way ZoomInfo was able to provide a deeper look into its target market, vertical, and ideal buyers. Demandbase. ZoomInfo helped one multinational company increase its qualified pipeline by three times! You can read the full use case here. Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

PathFactory

JUNE 29, 2023

Integrating with 6sense or DemandBase to sync analytics across platforms. Best practices to implement: Leverage unknown and known, account and vertical/industry audience engagement across verticals to diagnose content performance and content development.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

PathFactory

JUNE 29, 2023

We have identified their top target accounts using their defined criteria (for example: industry, vertical, persona, or job role). Integrate with 6sense or DemandBase to sync analytics across platforms. We have 3-5 pieces of content for at least one defined group. We are fully aligned with sales on the strategy to get started.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

DemandBase

SEPTEMBER 1, 2020

Since at Demandbase, we’re most qualified to make suggestions for revenue teams about growth and engagement, that’s what we’ll do. Vertical market prioritization/expansion and readiness analysis. After all, who knows when things will be back to “normal.”. Customer lifecycle journey mapping for post-sale, by customer persona.

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management DemandBase Marketing Management 130

DemandBase

MARCH 11, 2019

2) Update current content for your industry vertical or buyer persona. While curating content is a quick and easy way to provide a good level of personalization for your target accounts, once you cross the threshold and start tackling industry verticals, your target accounts will expect a bit more customization. Ideal for: One-to-few.

Account Based Marketing 85

Account Based Marketing Top of Funnel ABM Personalization 85

DemandBase

APRIL 9, 2019

You could see if you’re getting the right mix of medium and large businesses, or if your awareness is what you expect for your key verticals. appeared first on Account-Based Marketing – Demandbase. And, what if you could split audiences into different sub-segments? You could determine what content counts in a deal cycle need.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

DemandBase

MARCH 4, 2019

“That’s the beauty of Demandbase—it’s a marketing platform, a media platform and a data platform. The company made a bold statement in a conservative, traditional vertical. Stein IAS is a member of Demandbase’s partner program and shares mutual clients. Demandbase lets us conduct data-driven, account-based marketing.

Account Based Marketing 51

Account Based Marketing ABM Creativity DemandBase 51

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. Once sales and marketing teams have agreed upon the list of high-value accounts, there are three types of ABM targeting that can be executed. Click here to download!

Account Based Marketing 129

Account Based Marketing Enterprise Management Work Management Paid Content 129

DemandBase

SEPTEMBER 30, 2019

You will also see how to target a high-value list of partners and existing customers by vertical industry, longevity of customer relationship, size of organization, and product usage. The post Why This Book Is All You Need For a Killer ABM Strategy appeared first on Account-Based Marketing – Demandbase. Taking Baby Steps.

Demand Generation 61

Demand Generation Account Based Marketing ABM Marketing & Strategy 61

ClickZ

NOVEMBER 19, 2020

Tap into your anonymous first-party web engagement data and third-party intent data from an ABM service like DemandBase to refine target customers. In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?. You’ll see lower cost of leads and more engagement.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

DemandBase

AUGUST 1, 2019

Don’t have specific vertical marketing assets? The post How To: Website Personalization in Minutes, Hours, and Weeks (Part 2) appeared first on Account-Based Marketing – Demandbase. It’s likely on your homepage you have a few key areas where you merchandise popular top-of-funnel content. 2) Case Studies.

Website Personalization 40

Website Personalization Peer-to-peer Merchandising Marketing Websites 40

Kabbage

NOVEMBER 9, 2016

DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog. The Litmus blog also features handy little insights like a counter in that sidebar that tells you the current top email clients. What do they talk about: Account-based marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog. The Litmus blog also features handy little insights like a counter in that sidebar that tells you the current top email clients. What do they talk about: Account-based marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DemandBase

NOVEMBER 19, 2018

Beyond healthcare and into virtually every B2B vertical including technology, FinServ, and manufacturing, service providers are developing hyper-targeted, personalized and coordinated messaging across offsite, onsite, and search in support of their clients’ ABM programs.

Account Based Marketing 40

Account Based Marketing Paid Search Agency Advertising Agencies ABM 40

DemandBase

APRIL 2, 2019

Or you can insert the industry or vertical, a zip code or even a custom attribute. The post 4 Best Practices for Dynamic Personalization in B2B Advertising appeared first on Account-Based Marketing – Demandbase. For more best practices and examples, check out our Advertising Showcase and our Advertising Spec Sheet.

Practices 69

Practices Advertisements Advertising Multi-Touch Attribution 69

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Examples of ABM platforms include Terminus, Engagio, Demandbase, 6sense, LeanData and many more. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Examples of ABM platforms include Terminus, Engagio, Demandbase, 6sense, LeanData and many more. so that you can focus on those with higher chances of success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

ClickZ

MARCH 27, 2020

30-second summary: Demandbase is an ABM platform for mid-market and enterprise B2B companies which was founded in 2006. Peter Isaacson, Demandbase’s CMO, joined the company in 2014 and brought with him a decade of marketing leadership experience. Demandbase helped define and clarify ABM as a technology category.

DemandBase 82

DemandBase CMO Account Based Marketing Top of Funnel 82

Vidyard

OCTOBER 9, 2014

And that’s where targeted content comes in, or so says Avanish Sahai, Chief Product Officer at Demandbase. So get this: Strongview, a customer of Demandbase and avid account based marketers, combined targeted ads with customized content to achieve some pretty eye-opening results. So…Does it Work?

Account Based Marketing 53

Account Based Marketing B2B Marketing Microsite DemandBase 53

ViewPoint

JANUARY 26, 2012

One of the most interesting twists in SEM is the opportunity found in specialized search engines that concentrate on certain industry verticals, such as IT, retailing, or industrial categories. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

B to B 120

B to B netFactor Media SEM 120

Golden Spiral

NOVEMBER 8, 2018

Because they serve distinct market segments, they wanted to integrate their website with Demandbase , an AI-based marketing software platform. Keeping their goal in mind, we used some of Demandbase’s tools and custom coded others. New Vertical. What would happen if you expanded your product’s market to a new vertical?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Heinz Marketing

AUGUST 30, 2021

.” So, I mean what’s interesting is this conversation, marketers are having this every day, like marketers that are doing account-based marketing, or just doing sort of modern intent-based selling, are using tools like 6thSense and Demandbase, and others to improve the discipline and precision of their marketing.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Directive Agency

FEBRUARY 22, 2019

DiscoverOrg – Has depth of data for verticals, locations, and contacts. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Obtaining the right database is a whole different beast.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Engagio

SEPTEMBER 21, 2020

While the accepted ethos of B2B Sales and Marketing teams is that they must be of one accord to effectively resonate the value of their brands across their audiences, it’s a topic for which Demandbase continues to beat the drum. Because while Sales and Marketing unification is necessary, it’s not so easy. Why isn’t it old hat?

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Digital B2B Marketing

JANUARY 20, 2014

Potential providers: Demandbase , Insightera. For larger marketers like SAP, with specific solutions for verticals and various company sizes, you can use this information to dynamically deliver a more appropriate ad to every individual , not the more general creative you might otherwise run on a broader publisher like Forbes.

Reachforce 100

Reachforce B2B Marketing DemandBase Planning 100

PureB2B

MARCH 27, 2019

Categorizing allows you to drive target accounts to the content most relevant to them: Industry vertical categories: Best for ABM campaigns that are focusing on three or fewer target verticals. Website visitor profiling tools such as Demandbase and Clearbit provide real-time actionable data.

Account Based Marketing 62

Account Based Marketing ABM Creativity Personalization 62

PureB2B

MARCH 27, 2019

Categorizing allows you to drive target accounts to the content most relevant to them: Industry vertical categories: Best for ABM campaigns that are focusing on three or fewer target verticals. Website visitor profiling tools such as Demandbase and Clearbit provide real-time actionable data.

Account Based Marketing 56

Account Based Marketing ABM Creativity Personalization 56

SWZD

MARCH 2, 2017

Segmentation by industry has been a common practice for ages for companies selling into multiple verticals. This can be accomplished through ABM solutions that complement your website, such as Demandbase, or through most modern content management systems. Case Example. Three versions of the product guide were similarly created.

Account Based Marketing 61

Account Based Marketing Marketing Budget Creation Planning ABM 61

The ABM Agency

APRIL 30, 2023

On the other hand, ABM emphasizes selecting target accounts based on factors such as company size, industry verticals, or even specific business challenges faced by those organizations. Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. when selecting these accounts.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

FunnelEnvy

MARCH 7, 2018

Since much of our segmentation is done at an account level (SMB, enterprise, industry vertical) we should consider these attributes as well. They have Demandbase and Engagio, so it’s safe to say that Account Based Marketing (ABM) is a strategic priority. Submitted free trial form or ask an expert form.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

SWZD

OCTOBER 16, 2019

Our sales organization has the traditional hunting and farming model in place, and at the same time we do a lot of thought leadership, looking at industry events and other types of media to really get the message across verticals and industries.”. Across the board we are constantly testing out different capabilities and technologies.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

SnapApp

DECEMBER 22, 2016

Vertical Measures. Vertical Measures is dedicated to creating sustainable growth for any size business and their blog will help you do just that. Vertical Response. DemandBase. Recommended reading: Wickedly Effective Storytelling: Exercise of the 5 Whys. #20. This blog is going to be like your second home.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

QuanticMind

OCTOBER 25, 2017

Studies show that on average, as of April of this year, enterprise companies in a variety of verticals used, on average anywhere from 800-1200 cloud-based software applications. ” Brinker also notes that in many cases, marketing technology has come to expand in a very strategic manner with minimal overlap.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

SnapApp

DECEMBER 14, 2016

CEO at Vertical Measures. And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. While creating content native to Snapchat is a good start (think vertical!), Back to top. Arnie Kuenn. link] | https://twitter.com/ArnieK.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62