Engagio

JULY 20, 2023

With Demandbase report capabilities, you can set your CMO (and yourself) up for success by defining reporting requirements and intervals upfront. And, with Demandbase table visualizers, you can report on any account list graphically in seconds. Pull in the Demandbase Keyword Intent Selector. The report layout: 3.

DemandBase 62

DemandBase CMO Sales Qualified Opportunity Demand Generation 62

Customer Experience Matrix

OCTOBER 4, 2016

Salesforce itself had the biggest news yesterday, with its agreement to purchase Krux , a data management platform that has expanded well beyond the core DMP function of assembling audiences from cookie pools. DemandGraph isn’t exactly a product but rather a resource that Demandbase will use to power other products.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Engagio

MAY 3, 2021

Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase, the leading B2B account-based solutions platform, to transform the way B2B companies go to market. Today, Sales and Marketing intelligence have become a must-have for B2B companies.

InsideView 71

InsideView DemandBase Work Management Top of Funnel 71

Engagio

NOVEMBER 1, 2023

Sales operations is about using systems, processes, and technology to ensure that sales teams reach their targets. What can you do as a sales ops leader to thrive in the coming year? Here are 8 suggestions: The post 8 Things Sales Ops Leaders Need to Know to Succeed in 2024 appeared first on Demandbase.

DemandBase 62

DemandBase Optimization Relevance Examples 62

Martech

MAY 3, 2023

As you’re walking away, rake in hand, a sales associate stops you and asks you to sign up today for a free home consultation to start your dream kitchen immediately and the option to sign up for a payment plan. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey.

Top of Funnel 104

Top of Funnel Lead Ranking Lead Scoring Marketing Automation Services 104

Engagio

MAY 31, 2021

In addition to having our own DSP, Demandbase has long been preparing new approaches to evolve. Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies. As of today, Demandbase processes over 20 billion raw identification signals per day. The Basics.

DemandBase 77

DemandBase Spyware Marketing Automation Services Lead Ranking 77

Engagio

MARCH 30, 2021

During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories. Without further ado, here are the stories of amazing women, told by some equally amazing women from Demandbase: _. Senior Manager, Mid Market Sales. Sammie Krouner.

DemandBase 112

DemandBase Enterprise Management Work Management Paid Search Agency 112

DemandBase

JUNE 18, 2020

Through a few simple online searches, thousands of sales reps around the world have identified you as a decisionmaker, and they have a product that they feel would benefit your specific company goals. About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Engagio

OCTOBER 18, 2023

Sales development reps (SDRs) are an essential component to a truly high-performance revenue engine. They bridge the gap between sales and marketing and act like the initial handshake in the B2B world — a crucial first step in a long-term relationship between businesses. I love the look and feel of Demandbase.”

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. Humans will always be important to the sales process.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

Engagio

SEPTEMBER 29, 2023

They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. So, which approach is more effective?

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Marketing Insider Group

AUGUST 3, 2020

Clearly, ABM has an effect on sales – but is true alignment between both the sales and marketing departments in terms of goals, strategies, and key areas of focus entirely necessary in order for this type of marketing to be a success? ABM gives the sales team fewer leads to work with. Why Sales Marketing Alignment Matters.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Engagio

JANUARY 14, 2021

In our ABM Master Class Sales Secrets for Pipeline Hyper-Growth , we shared some of our best-kept secrets on how to prioritize prospects to smash revenue growth. Examining today’s Sales challenges. Success in Sales can only be achieved by first understanding the challenges we face in our industry. And we’re in good company.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

MAY 26, 2020

Welcome to the first installment of Sales Scoop , a monthly series that gives the amazing members of our Sales team a platform to share their perspectives and successes. Our goal is to provide a bit of inspiration to our peers in the larger sales and marketing communities. ABM for Sales, because it takes two wings to fly.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Marketing Insider Group

JULY 1, 2020

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

InsightSquared

FEBRUARY 6, 2019

As a Field Marketer supporting the sales organization, it is critical to know the state of the business, the pipeline in each of our field territories and even drill down to an individual rep’s metrics to know how this data can drive our decision making and planning. Pipeline by Sales Rep. Current State of Pipeline.

Planning 180

Planning Forecasting DemandBase Paid Search Agency 180

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). In the last decade, sales activation became the new religion. But an obsession with sales activation strategies frequently bites B2B marketing teams on the backside. That Jon Miller. Few are paying attention.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

DemandBase

MAY 7, 2020

Dear Sales Friend, Once, It was all about the form fill for lead generation. That’s when I was a sales rep years ago. Back then, sales reps lived and died by the lead. Sadly, for many sales reps, it’s still the case. Sadly, for many sales reps, it’s still the case. Remember those days?

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Ranking Lead Scoring 101

Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. The personalized approach tends to resonate more with decision-makers, facilitating the sales process. Data accuracy and integration : Successful ABM relies on accurate and integrated data.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

Engagio

JANUARY 16, 2024

Whether you’re a seasoned sales leader or at the beginning of your career, there’s something for everyone in our roundup of the best sales podcast episodes of 2023. He emphasizes the importance of intrinsic motivation over metrics and shares his process for hiring passionate people.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Webbiquity

FEBRUARY 22, 2022

” As the authors of the report put it, “One-off campaigns can be great for building quick brand awareness and product sales, but when it comes to building trust and advocacy, longer-term, always-on partnerships are the way forward.” When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen?

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Heinz Marketing

MARCH 8, 2018

In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino , Dave Brock and Trish Bertuzzi. This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. What is your email management strategy?

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Engagio

APRIL 12, 2024

Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Account managers are also responsible for contract renewals and cross and upsells. Here are several key tactics to set your team up for success: 1. Here are a few (10) ways.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Tony Zambito

MAY 17, 2021

Marketing and Sales Leaders Must Adapt To A New Era For B2B To Succeed With ABM And ABX. Depending on which surveys you read, statistics are available to show ABM as a successful tactic for marketing. Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. And adopting a lifecycle viewpoint.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Crimson Marketing

SEPTEMBER 18, 2014

“How is your relationship with Sales?” That is the question that Peter Isaacson, CMO of B2B marketing technology company Demandbase, posed to some of the 400 digital marketers at a recent GE marketing summit. Virtually every one of them responded that their unit experienced difficulty getting Marketing and Sales on the same page.

DemandBase 100

DemandBase CMO Marketing Management B2B Sales 100

Engagio

JANUARY 30, 2024

Start this process with a small sample of the data. To recap (or TL; DR), here is the 7-step modeling process: Data collection Data cleansing Feature selection Model training Testing and validation Deployment Monitoring, updating, iterating There is no one-size-fits-all model. Predicting sales growth. Time to test and validate.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

DECEMBER 9, 2020

Lean in on Sales enablement. When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Lean in on Sales enablement. A full 74 percent of ABM teams say their chief ABM activity is working with Sales to define account goals and plans. That’s music to our ears at Demandbase.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. We built these new offerings to empower marketers, content managers, and data analysts to take control of their data and create tailored campaigns to engage with their customers throughout the buyer’s journey and drive growth.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

Valasys

APRIL 2, 2019

On March 28 th 2019, Demandbase announced a new level of ABM integration with Marketo Engage so as to provide B2B marketing and sales teams with more flexibility to share accounts and audiences between platforms and between solutions. This new integrated functionality will roll out to Marketo and Demandbase customers in Q2 2019.

DemandBase 53

DemandBase Marketo Account Based Marketing ABM 53

Engagio

DECEMBER 2, 2022

Learn how to identify and act on new areas of opportunity for your sales team; create leverage with the help of data and technology; and engage with and create buy in from key stakeholders. The post HealthEdge Creates Leverage and Efficient Processes with Technology appeared first on Demandbase.

Efficiency 48

Efficiency Process DemandBase Act-On 48

DemandBase

AUGUST 21, 2020

At the heart of every successful B2B business is a truly unified Sales and Marketing engine that drives growth. But let’s be honest here—it’s not like Sales and Marketing alignment is new or fresh at this point. In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Engagio

OCTOBER 2, 2020

In an account-based world, landing the biggest, highest-value accounts can only be achieved when the revenue-generating disciplines of Sales and Marketing are unified. Here’s a worksheet to launch your ABM program and help your Sales and Marketing teams coordinate tactics and strategies to ensure successful account-based plays.

Account Based Marketing 98

Account Based Marketing ABM Multi-Channel Demand Generation 98

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. Tighten your sales and marketing alignment.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JULY 16, 2020

Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Personalization: It’s Not Just Jargon.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

The ABM Agency

FEBRUARY 27, 2024

This strategic initiative transcends mere campaign management, evolving into a comprehensive hub that centralizes expertise, methodologies, and resources essential for executing high-impact ABM strategies. Interested in learning more about our approach to ABM Maturity?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Agencies Top of Funnel 52