DemandBase
MARCH 17, 2020
What marketers need is control over this explosion of data. This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. One of the biggest challenges we’ve seen B2B marketers grapple with is implementing new campaigns and optimizing inflight campaigns over time.
Martech
SEPTEMBER 20, 2023
Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Engagio
NOVEMBER 16, 2023
Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.
Engagio
OCTOBER 14, 2021
When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Intelligent digital-marketing strategies begin with understanding who your customer is, and what hero’s journey they’ve embarked on.
DemandBase
MAY 28, 2020
According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. But this is no time to fritter away marketing dollars chasing after the wrong accounts.
Engagio
MAY 31, 2023
By prioritizing branding and shifting their marketing spend, they achieved profitability and better ROI — today 90% of the traffic to its platform arrives directly, unaided by search advertising. So, dare to be extraordinary, challenge the status quo, and let your marketing efforts shine with unparalleled brilliance.
DemandBase
MARCH 10, 2020
In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. If you’d like to take a deeper look at driving engagement best practices, take a look at the Demandbase Engagement playbook. in the efficiency of marketing. spend due to personalization.
Expert insights. Personalized for you.
52 
Let's personalize your content