DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Connect with me on social. Just In Time for Summer.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Digital B2B Marketing

AUGUST 26, 2013

The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages. Share your view in the comments below or with me on Twitter ( @wittlake ). News Social Media Demandbase eloqua LinkedIn video'

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Follow Gerry on LinkedIn and Twitter ! Follow Robert on LinkedIn and Twitter

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

Engagio

JULY 29, 2021

The benefit of being the largest social media platform (yes, even in 2021) is that, in all likelihood, the vast majority of your customers will use Facebook, meaning not marketing there is a huge missed opportunity. Take Facebook: the archetypal B2C platform, right? Well, not quite. Following the pack. Being too broad.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Customer Experience Matrix

MARCH 4, 2014

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. centric DemandBase and Bizo. It provides more global coverage than U.S.-centric

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Sprout Social Insights.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., You can then use those outputs to adjust your marketing strategy as you go.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. Sprout Social Insights.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Digital B2B Marketing

JANUARY 22, 2013

Trade sites reach reach students, marketers, vendors and journalists and draw search and social media traffic from a broad audience. Providers like Madison Logic, Demandbase and D&B are worth watching in the B2B marketing space as well. Share them in the comments below or with me on Twitter ( @wittlake ).

DemandBase 100

DemandBase Banner Ads Banners Landing Pages 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Directive Agency

MAY 20, 2020

Paid social. Paid social encompasses advertising on platforms such as Instagram, LinkedIn, and Twitter. Where audience building and paid social come together is through list building. This would require investment into a tool such as Demandbase. Build lists based on your target accounts and your ABM efforts.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Valasys

MAY 27, 2019

Inbound Marketing, on the other hand, also focuses on identifying & targeting a buyer persona through multiple channels which include different websites & social media platforms (Source: SiriusDecisisons) but it has a wider scope than ABM. According to Demandbase, 82% of the visitors on B2B websites aren’t actual customers.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Engagio

JULY 31, 2017

There’s data generated through people’s engagements with your owned digital content, such as the pages on your website a lead visits, the emails they open, the e-books they download and the links they click on through your social media posts. When someone engages with your corporate social media accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Content Standard

DECEMBER 4, 2015

” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. This is where paid amplification can help lift your social media posts onto the screens of relevant audiences who wouldn’t otherwise engage with your content.

Allocation 40

Allocation DemandBase Budget Programs Content 40

ANNUITAS

FEBRUARY 19, 2015

If you are going to have your laptop open, then set it up to monitor the social media feeds at the event. Take a look at the Twitter feed from the event and sort through the ideas that your fellow attendees thought good enough to share, then interpret them for your team in the context of your company. Unsure what to present?

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Content Standard

DECEMBER 4, 2015

” And for good reason—enterprise brands like Cisco, Marriott, and DemandBase are earning a major return on investment from their content marketing programs. This is where paid amplification can help lift your social media posts onto the screens of relevant audiences who wouldn’t otherwise engage with your content.

Allocation 40

Allocation DemandBase Budget Programs Content 40

SWZD

SEPTEMBER 2, 2019

They are evaluating and adopting ABM supporting technologies such as Engagio and DemandBase. This includes SEO, SEM and tracking social identity across platforms. Social Media. We asked Lars his thoughts on social media. Inbound and Outbound Marketing. Key Takeways.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Using website personalization technologies like Marketo web personalization or Demandbase, a marketer can identify the company and/or industry a visitor represents based on their IP address alone.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Funnelholic

NOVEMBER 4, 2015

This allows you to target your marketing messages to your best-fit customers on the channels where your ads are most likely to be seen, whether that’s social media, display advertising, video, or mobile. You can follow him on Twitter at @sangramvajre. LeanData, Inc.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

Content Standard

JANUARY 21, 2015

Michelle Killebrew, Program Director, Strategy and Solutions – Social Business, IBM ( @shellkillebrew ). Erika Heald, Head of Social Media and Content Marketing, Anaplan ( @SFerika ). Rachel Balik, Senior Manager of Content Marketing, Demandbase ( @wickedrb ). Jascha Kaykas-Wolff, Chief Marketing Officer, BitTorrent ( @kaykas ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

QuanticMind

JUNE 13, 2016

Peter Isaacson, CMO of Demandbase, made the case for ABM in his session titled “Avoiding the Marketing Trend #Fail – How to Future-Proof Your Strategy with Account-Based Marketing.” Using QuanticMind, marketers can attract and engage accounts across search and social publishers. the waterfall approach.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

PathFactory

JANUARY 3, 2019

The panel included Mimi Rosenheim (Director of Web Marketing at Demandbase), Tyler Lessard (VP of Marketing at Vidyard), Dave Gerhardt (Director of Marketing at Drift), and Mark Bornstein (VP of Content Marketing at ON24), and was moderated by our VP of Marketing, Elle Woulfe. Paid ads and social. To form or not to form?

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Top Rank Marketing

OCTOBER 13, 2023

Tech Business News B2B Social Media Sweet Spots: MarTech Shares What’s Working Now 93% of B2B marketers use LinkedIn, while Facebook and Twitter see less success. TopRank Marketing Amid Twitter chaos, Mastodon grew donations 488% in 2022, reached 1.8M million users and some 1.8 million users and some 1.8

Social Media 100

Social Media B2B Marketing Demand Lead Ranking 100

Webbiquity

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

SmartBug Media

NOVEMBER 21, 2022

Social Media. Social selling is a crucial aspect of account-based marketing. All major social media platforms that your target accounts use will be valuable. Hootsuite is similar but is a standalone social management platform, so there's no need to buy a comprehensive marketing or sales solution to get the full functionality.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Top Rank Marketing

OCTOBER 4, 2023

Many thanks go to all the people who are actively sharing knowledge about B2B marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. List Methodology: For this list we utilized the Traackr influencer marketing platform to measure resonance surrounding the topic of B2B marketing.

B2B Marketing 104

B2B Marketing B2B DemandBase Conference 104

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Boost press releases that generate buzz and social sharing around your new product announcement. Webinar – Sponsored Content).

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DemandBase

JUNE 14, 2019

As the leaders in Account-Based Marketing (ABM), it’s only natural that our approach extends to social media. Over the years, we’ve continued to develop and evolve our social media strategy into an Account-Based Social approach, where we use social media to reach our target accounts and influence the sales cycle.

Social Media 99

Social Media Account Based Marketing Ads Media 99

SmartBug Media

MARCH 10, 2020

Social Media. Social selling is a crucial aspect of ABM. All major social media platforms that your target accounts utilize will be valuable. You can make those platforms easier to manage and more effective through these technologies: HubSpot Social Media allows you to monitor, publish, and engage with critical social channels.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

DemandBase

JULY 21, 2020

Top intent vendors, like Demandbase, also utilize cookies to accurately map home IP addresses to your target accounts. For example, our high intent terms are Demandbase, ABM vendors, best ABM software, etc. The average number of touches (from any kind of outreach, whether it be emails, social, calls, etc.) Bear with me.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Utilize social listening and engagement tools to understand what buyers are saying about your products or services, their opinions on your campaigns and events, and to stay updated on industry trends.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Convince & Convert

NOVEMBER 11, 2015

Otherwise, it uses signals like how many social media followers that vendor has. Although we’ve been using social media management software for a decade and marketing automation platforms for years, we continue to use those solutions—just more so for marketing content than ever before. It has evolved. Behold: the fourth pillar!

Enterprise Management 157

Enterprise Management Work Management Marketing Management Marketing Automation Services 157

Biznology

FEBRUARY 23, 2015

CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

DealSignal

MARCH 29, 2018

If you can take high percentage shots, maximize quality shot attempts, avoid blocked shots, and give your sales team additional methods to score via phone and social media, you’ll be running an efficient, high-scoring, multi-threaded offense that impresses everyone with its point production. Follow Rob on Twitter @robweedn.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Hubspot

DECEMBER 6, 2016

The Pew Research Center Demographics of Social Media Users does an excellent job of profiling the users of five major social media platforms -- Facebook, Pinterest, Instagram, LinkedIn, and Twitter. Here’s where it might be helpful to know where the specific people within each target “live” online. 5) Run your campaign.

Account Based Marketing 36

Account Based Marketing Enterprise Management ABM Inbound Marketing 36

Vidyard

JULY 17, 2014

I’ve always been a fan of HootSuite’s ongoing webinar series: HootSuite holds these webinars on a fairly regular basis, and gives attendees the ability to learn more about social media strategy, with a secondary focus on achieving results with the HootSuite platform. Summarize the points, and add the video to a blog post.

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54