Valasys

MAY 27, 2019

Inbound marketing also focuses on bridging the gap between sales & marketing so as to develop a comprehensive strategy to expedite sales based on the intent-data, fit-data & psychographic analysis of potential buyers. According to Demandbase, 82% of the visitors on B2B websites aren’t actual customers.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Directive Agency

FEBRUARY 22, 2019

At Directive, you can find our clients ’ favorite solutions to obtain these databases below: Dun & Bradstreet – Praised for the quality of reporting for account planning and quality of firmographic company data. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Strategy 6: Identify Buyers with First-Party Intent Data and Lead Scoring Today’s B2B marketing technology provides a huge amount of potential to know exactly “who” your buyers are.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. When people work from home, how does this change intent data?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2023

. “Together we are creating more streamlined and effective workflows so customers on both sides can follow a comprehensive ABM funnel that includes our robust intent data.” ” This new integration leverages 6sense intent data to identify accounts that revenue teams should target as well as buying stage predictions.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Engagio

OCTOBER 20, 2020

Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. If they are, then intent data will let you know that now is a good time to reach out to them. This is when accounts start playing on your home turf. The key is to get scrappy.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

Intent data. Intent data uses the behavior of contacts at target accounts to indicate a more urgent qualification and fit. If they are, then intent data will let you know that now is a good time to reach out to them. This is when accounts start playing on your home turf. The key is to get scrappy.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52