DemandBase

JULY 2, 2020

An Introduction by Susan Glenn, Content Marketing Manager). You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Follow Gerry on LinkedIn and Twitter ! Follow Robert on LinkedIn and Twitter

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

Leadspace

JANUARY 17, 2017

B2B Marketing and Sales leaders are constantly looking for the next innovative method to give them a competitive edge – particularly in driving revenue for their business. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

JUNE 27, 2018

Look no further than your LinkedIn or Twitter feed for proof. 4 Things Marketers Can Do To Support Account Base Sales. Marketing must work in lockstep with their counterparts in Sales. However, sometimes Marketers aren’t clear on the best way to partner with Sales. Stephanie Thomas, Demandbase. ABM is a team sport.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

ClickZ

NOVEMBER 19, 2020

Once you’ve gone through your data and tested different strategies to see which best align with your business goals and objectives, then you’ll be able to continue to build out and expand on these tactics to innovate in ways that best suit your business. You’ll see lower cost of leads and more engagement.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Directive Agency

MAY 20, 2020

Sales readiness. For example, if you are a log management software company, your TAM is any business that digests data. Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ. We go through a similar process of addressing TAM in our post about Sourcing Guest Posting Opportunities. test it out.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content varies from tactical tips to more high-level social media strategies.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Digital B2B Marketing

OCTOBER 18, 2012

Yesterday Demandbase launched Company-Targeted Advertising, giving marketers a second option with some different capabilities. Disclosure: Demandbase is a Babcock & Jenkins client. Now that Demandbase’s offering is public, I wanted to share it. Normally I do not promote clients here on B2B Digital Marketing.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: B2B content that helps companies build successful sales and marketing teams. Content varies from tactical tips to more high-level social media strategies.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Engagio

JULY 29, 2021

While there are certainly different tactics and mediums to use, there are specific channels that serve both, despite your preconceptions otherwise. If, on the other hand, you can hone your marketing with specificity towards a narrow group, you will reach fewer people but make more sales. Save your other posts for your portfolio.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Metadata

MARCH 25, 2021

This would give me an objective lens through which to view each demo. Must-haves Orchestration capabilities – Functionality that sets the sales team up for success, such as data on target accounts, progress through the funnel, engagement metrics, etc.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Metadata

MARCH 26, 2021

Must-haves Orchestration capabilities – Functionality that sets the sales team up for success, such as data on target accounts, progress through the funnel, engagement metrics, etc. Destination integrations – Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Funnelholic

NOVEMBER 4, 2015

For years we’ve struggled to cast a wide net to as many people as possible to pour leads into the top of the funnel. Now – it’s time to flip that funnel on its head. The second stage of the flipped funnel is “expansion,” which is what I want to focus on in this blog post. Expansion in action.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

SWZD

SEPTEMBER 2, 2019

In addition to the technical issues, Lars also talked about the business processes and procedures involved in the shift to the cloud – for example, he said even the way earnings are recognized may change in the shift. They have a matching process between leads and accounts and have all activity roll up into an account score.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Valasys

MAY 27, 2019

of the total sales closures are completed by a salesperson. The visitors are attracted, their pain areas are addressed to convert them into leads, which are nurtured & finally converted to sales. 92% of B2B marketers agree that ABM is “extremely’ or “very” important to their overall marketing efforts.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Engagio

JUNE 16, 2020

SAN FRANCISCO, CA – June 16, 2020 – Demandbase , the leader in Account-Based Marketing (ABM) , announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company.

DemandBase 62

DemandBase Account Based Marketing Marketing Automation Services Work Management 62

QuanticMind

JUNE 13, 2016

He gave the example of a beer company that thought pairing food with beer would increase sales. But when the company explored the data, it found that when beer was promoted with music, that’s when sales increased. He described what’s broken in B2B marketing as common issues with: sales and marketing alignment.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. Accuracy varies, even on the best of these platforms, so validation by your sales team is important. Sales Enablement Technology.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

DemandBase

JULY 21, 2020

Advanced Tactics To Find and Engage Prospects That Want to Buy Now. Everyone is hypersensitive to overt sales messages, so every single interaction matters. Then, on top of that, adjust the supporting tactics? Before we dive into the tactics, we must first look at the underlying foundation on which your strategy is built.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Content Standard

JANUARY 21, 2015

While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Alex Hisaka, Global Content Marketing Manager, LinkedIn ( @AlexHisaka ).

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Flip the Funnel. Generally, the stages of the funnel look like this: Identify target accounts. Sales Enablement. 61 ABM Technologies.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Top Rank Marketing

OCTOBER 13, 2023

Tech Business News B2B Social Media Sweet Spots: MarTech Shares What’s Working Now 93% of B2B marketers use LinkedIn, while Facebook and Twitter see less success. MarTech An Alternative to the Funnel is Needed B2B brands are reevaluating their traditional sales funnel and exploring alternative models.

Social Media 99

Social Media B2B Marketing Demand Lead Ranking 99

Webbiquity

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • The sales “discovery&# call, where a sales rep spent an hour learning about a prospect’s issues and pains, is extinct. BeeTag is her favorite.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Heinz Marketing

JULY 18, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. How many times have you discovered a campaign wasn’t working the way you thought, and it’d been failing for months, not routing engaged leads, or not awarding them a lead score that would have pushed them over to sales? . If you are in MOPs, you understand. How does it work?

Marketing Automation Services 112

Marketing Automation Services Full Circle Insights Lead Scoring Lead Ranking 112

Digital B2B Marketing

DECEMBER 19, 2013

Time and time again, B2B marketers fall prey to a wonderful sounding sales pitch for their demand generation plan that goes something like this: “We use 100′s of data points and sophisticated technology that optimizes every single impression in your campaign. There are useful tactical roles you can begin testing, including: 1.

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

ClickZ

OCTOBER 25, 2020

Acing holiday shopping sales is no piece of cake. This week we help you dissect all the elements across holiday shopping, consumer intentions, marketing, advertising, sales, with a frosting of the feelings you can tap into for bigger slices of revenue. Winter brings warmer sales and leads: Consumers’ preferences.

Ideal Customer Profiles 111

Ideal Customer Profiles Profiling Peer-to-peer Mobile Advertising 111

DealSignal

MARCH 29, 2018

Processes , at Small Forward, penetrating the defense and always driving for the score. Martech & salestech tools to store, manage, and engage your contacts and leads. When you have your CRM and automation systems in place and some ability to manage them, the rest of the players will all be more efficient and effective.

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

NuSpark Consulting

JANUARY 14, 2017

It is designed to bypass people in the middle of the management and purchasing chain who do not have buying power. The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). Internet Protocol (IP).

Account Based Marketing 100

Account Based Marketing Paid Search Agency Ads Work Management 100

DemandBase

JUNE 14, 2019

Over the years, we’ve continued to develop and evolve our social media strategy into an Account-Based Social approach, where we use social media to reach our target accounts and influence the sales cycle. You can then take this information and share it across the ABM organization with both marketing and sales.

Social Media 99

Social Media Account Based Marketing Ads Media 99

Digital B2B Marketing

OCTOBER 17, 2016

To get a clear picture of content consumption and engagement by company, add a solution like Demandbase to identify visitors to your site, not just ‘known’ visitors that are in your database. Involve sales early. I’d love to hear your perspective in the comments below or on Twitter (@wittlake)!

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Webcast 100

Biznology

FEBRUARY 23, 2015

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. IBM : developed a social sales program for their inside sales team.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

DECEMBER 6, 2016

A big part of that has to do with a lagging alignment between marketing and sales within many organizations -- while this number is almost double what it was last year, only 60% of businesses say they're “somewhat” or “tightly” aligned with sales. Our sales team uses ABM and inbound marketing,” Balter explains. Why is that?

Account Based Marketing 36

Account Based Marketing Enterprise Management ABM Inbound Marketing 36