Martech

MAY 2, 2024

Demandbase Let’s begin with Demandbase, which recently released its new Buying Group AI product. The tool then automatically recommends likely buying group members based on existing contacts from your CRM and net new contacts from Demandbase’s 150 million active contact profiles.

Ideal Customer Profiles 119

Ideal Customer Profiles Buy Marketing Automation Services Work Management 119

Contently

JANUARY 31, 2023

As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality. The next step after understanding what the customer thinks today is to predict where those sentiments will lead them tomorrow. Content personalization solutions include PathFactory and On24.

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Engagio

JANUARY 30, 2024

Now, choose the features (or variables) most relevant to the outcome you are trying to predict. This may also be where your team realizes you need to add more features to the model to improve its accuracy. This is when the model learns to recognize patterns or relationships between the features and the outcome. Pick your model!

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Customer Experience Matrix

MAY 19, 2010

Summary: DemandBase has added real-time access to its data identifying Web site visitors, enabling Web sites to deliver customized pages. It’s more than a year since my original post about DemandBase. According to DemandBase, this compares with one to two seconds for conventional IP address look-ups. Clever folks.

DemandBase 120

DemandBase Leadlander Jigsaw Marketing Automation Services 120

Heinz Marketing

MARCH 8, 2018

“How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. In that vein, we started our own series asking several leading business leaders and sales experts (including but not limited to Anthony Iannarino , Dave Brock and Trish Bertuzzi. Want to nominate someone? Let us know!

Work Management 75

Work Management DemandBase Marketing Management Planning 75

Engagio

OCTOBER 11, 2021

Marketing Automation had the Marketing department focused on driving leads but Sales was still focused on selling to accounts. Demandbase has since expanded the definition of ABM beyond just “M” for Marketing to ABX, Account-Based Experience, to address the full customer lifecycle — from awareness to purchase to retention and expansion.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Visit our Attribution page here to learn more.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. Because of this success, Justin and his team were featured in multiple business and marketing books as well as being profiled by some of the most successful marketing blogs in the world. Watch the recording: Want to hear more from renowned marketing leaders?

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Traditional Marketing and Sales technologies are lead-based. Collecting the right data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

SEPTEMBER 8, 2021

In his tenure at HubSpot, Kipp has also served as the Vice President of Marketing and co-authored a book on leveraging social media to drive leads and revenue. All of these pieces have to fit together in order to come up with a successful outcome.” – Jon Leiberman | VP, Content, Demandbase. Think about it.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more.

Account Based Marketing 119

Account Based Marketing Enterprise Management Work Management Marketing Management 119

Engagio

JANUARY 14, 2021

Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. We’re featuring leaders from some of the world’s best and fastest-growing organizations, including: SAP. Intent is the new lead. After all, so many activities are off the table. Road trips?

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Hubspot

DECEMBER 23, 2022

HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. Sales prospecting software solves both of these problems by helping salespeople find, qualify, and prioritize leads.

Enterprise Management 78

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 78

Martech

JANUARY 21, 2022

Explore ABM capabilities from account-based marketing vendors like 6sense, Demandbase, Salesforce, Integrate and more in the full MarTech Intelligence Report on account-based marketing platforms. Are they showing us our “must-have” features? Can the tool match existing and new leads to their correct accounts? 24/7 vs. 8/5)?

Account Based Marketing 113

Account Based Marketing Marketing Automation Services Marketing Management Vendors 113

Engagio

JANUARY 20, 2024

” ABM-driven Strategies for Thriving in Today’s Market Space This Sunny Side Up podcast episode features Mary Gilbert discussing navigating the new marketing landscape with ABM-driven strategies. The idea that we would make someone fill out a form to get a piece of content, have them check the boxes, then call that a lead is crazy.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Valasys

OCTOBER 5, 2018

For the minority who are not aware of what Eloqua is, Eloqua is a Software as a Service (SaaS) platform for marketing automation that is offered by Oracle and that manages marketing campaigns and sales lead generation for B2B marketers and organizations. Through integration with Demandbase, Eloqua offers Account-Based Marketing capabilities.

Eloqua 76

Eloqua Lead Gen Marketing Automation Services Paid Search Agency 76

Engagio

JANUARY 12, 2021

While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. Take each lead’s activity and identify which account he or she should be part of.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Engagio

AUGUST 27, 2021

Marketing owned the top of the funnel, generating leads. Although this linear model worked at the time (especially for simple lead-based go-to-market strategies), it is looking increasingly outdated in the face of an increasingly nonlinear account journey. Demandbase Selector interface in “Basic” Mode. Journey stage.

Top of Funnel 71

Top of Funnel DemandBase Trigger Marketing Paid Search Agency 71

Engagio

AUGUST 23, 2021

Thought leadership isn’t about cranking out more blog posts or pushing yet another generic webinar, hoping to generate more leads. Check out DBTV , featuring a variety of shows, ranging from thought leadership programming to profiles in customer success. Quality over quantity. True expert advice.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. I like the search engine and search phrase features. DemandBase has a similar structure. Here’s ReachForce.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Scoop.it

SEPTEMBER 14, 2023

Based on your research, you find that your competitor generates many of its leads through its recipe blog posts. You can also use marketing intelligence tools like BrandWatch, Tableau, and Demandbase to gather data on customer preferences and behavior. So, you can even improve that feature in the existing product.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Kabbage

NOVEMBER 9, 2016

Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Outgrow

FEBRUARY 4, 2022

Based on the searches, one can gauge the intent behind it and whether it will lead to a specific action. . Lead magnets. It is a relevant lead magnet for them to have on their website. Moreover, it generated 87,381 qualified leads and lots of intent data to understand their prospects and leads better. .

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Heinz Marketing

SEPTEMBER 30, 2022

Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense. There may be tools you can consolidate, or expand use to other features you’re already paying for. . Maybe you’re over-saturated with attention tools, but don’t have anything in place to engage with those leads.

Ideal Customer Profiles 122

Ideal Customer Profiles Work Management Planning Marketing Automation Services 122

Modern B2B

AUGUST 14, 2023

A fascinating analysis on Andreessen Horowitz (hat-tip to DemandBase CMO Jon Miller for sharing this one) electrifies the thinking around how AI could impact better decision-making in directing marketing resources – and particularly in Account-Based Marketing. Intentify, for example, offers 6 different forms of intent monitoring.

DemandBase 52

DemandBase B2B Enterprise Management Peer-to-peer 52

Engagio

SEPTEMBER 22, 2021

Sales and Marketing alignment: The days of Marketing tossing leads over the fence to Sales and thinking “my job here is done” are over. we served a million impressions this quarter or generated 500 new leads), but ABM is about generating impact. Observing and reporting on spikes in intent data, for instance, is more actionable.

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

The Point

OCTOBER 18, 2012

Earlier this week, San Francisco-based Demandbase announced its “ Company Targeted Advertising ,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries).

Paid Search Agency 100

Paid Search Agency Demographics Display DemandBase 100

DemandBase

APRIL 9, 2019

Using the behavior of this proxy audience, you start down the path of redesigning your site, determining which assets to feature, removing irrelevant content, and retooling your navigation. BUT… you’re hearing from sales that the leads you’re giving them still aren’t worth following up on. What it takes.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

Martech

OCTOBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Competitor Demandbase might claim that its Sales Intelligence Cloud, built on the acquisition of InsideView, serves a similar function. Good morning, Marketers, and how important to you is your CRM?

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Allocation InsideView 109