Buyer's Journey DemandBase Features Lead 
Engagio
JANUARY 14, 2021
For starters, buyer journeys are more complex, and there are more people in the decision-making process at a B2B account. Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. How is that possible? On the right is known activity, such as form fills and event engagement.
Hubspot
DECEMBER 23, 2022
HubSpot’s 2022 Sales Strategy Survey found that 18% of salespeople cite a lack of high-quality leads as their top challenge. Your team may also struggle to find high-caliber prospects, which results in low-quality leads. Sales prospecting software solves both of these problems by helping salespeople find, qualify, and prioritize leads.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Modern B2B
AUGUST 14, 2023
AI has been powering fantastic experiences centered on the customer with platforms like Drift offering chatbot and cloud-based hyper-personalisation products bolstering every stage of the buyer journey – particularly in transforming buyers’ early interactions with B2B brand properties such as landing pages.
Hubspot
MAY 8, 2020
Demandbase. Users of Demandbase's software experience ABM programs throughout the entire customer journey. Demandbase was built with B2B marketing in mind and offers a user-friendly interface. If you want to find prospective accounts and nurture those leads, Zymplify lets you do that on one platform. Image Source.
Directive Agency
FEBRUARY 4, 2022
Marketing Operations is the art and science of facilitating the flow of leads and prospects through the marketing portion of the buyer journey. Hubspot also has a CRM feature that is similar to SFDC, so it’s unique in this group in terms of that feature set. They’re different, but very similar.
Content4Demand
MAY 21, 2020
Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.
B2BMarketing.net
NOVEMBER 6, 2023
Elevating ABM: Modern techniques for a changing world Next up, CMO of Demandbase, Jon Miller, discussed the evolution of marketing and outdated practices, and introduced an ABM playbook. Understanding who to target by gathering leads from unique sources such as business cards. As a result, marketers are struggling to deliver on ROI.
Expert insights. Personalized for you.
118 
Let's personalize your content