Engagio

JANUARY 30, 2024

Using statistical algorithms and machine learning techniques to analyze historical and current data to make informed predictions about future events. In the marketing and sales world, time series modeling can be effective in: Understanding seasonal trends (When do most leads enter the pipeline? That’s predictive analytics.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

6sense

OCTOBER 1, 2021

The events of 2020 brought significant disruption and change to B2B revenue teams. 6sense Chief Market Officer Latané Conant and other CMOs shared their perspectives about these changes — and how they’ll impact marketers in the near future — with attendees of LinkedIn Business’ recent “I Heart ABM” virtual event.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. What can be done to change this?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

DemandBase

AUGUST 10, 2020

The once coveted, high-touch in-person, invite-only, VVIP engagements are now a thing of antiquity, and we are now living in a world of “virtual” events. All (digital) roads lead to ABM. Make no mistake: Turning our annual in-person ABM Innovation Summit into a multi-date, summer-long online event was no cakewalk.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

DemandBase

MAY 15, 2020

B2B budgets, on the other hand, are typically allocated toward laser-targeted programs, including in-person events like trade shows, specific digital channels, executive dinners, and other field programs. It wouldn’t be fake news, or even news for that matter, to say that trade show and event budgets have all but dried up in 2020.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Only B2B

SEPTEMBER 1, 2020

We know Demandbase, a titan lead generation company acquired Engagio. ABM is about quality leads and engaging active buyers. The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. You should search for quality leads and active buyers.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. For example, Demandbase calls this convergence its “Smarter Go-To Market” offering, while Kwanzoo expects a B2B Go-To Market suite — anchored by its B2B GTM platform — to become standard.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Engagio

JANUARY 24, 2024

As 2024 kicks off, many of us are excited about all the fun events that come with the beginning of the year. But perhaps one of the most invigorating events in these early days of the new year is the Super Bowl. For us, and Demandbase, we sell to sales and marketing teams. We’re in an era where people are educating themselves.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

MARCH 23, 2020

All conferences and field events are canceled. Maybe this will lead to a meeting to discuss how your products or services can help. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. It’s that simple. Double-down on digital.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. 5) B2B Marketing Events to Watch in 2015.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. A free, virtual experience open to everyone, the ABM Innovation Tour is sure to be this summer’s premier B2B marketing event. Intent is the new lead. Day 3: Convert and Close (July 22).

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. We plan all year for this event and make sure we forecast for it in our quarterly plans. Party at Temple: This is our flagship event we host along with our B2B friends. CREATE AMAZING PROGRAMS.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources. randfish Co-Founder of SparkToro .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. To others, the automated shipments of boxed cookies, or VIP events throughout the year. To some, ABM means running continuous ads.

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Engagio

JULY 27, 2021

Since the cloud model is cost-effective and highly accessible, it has been one of the leading catalysts of predictive analytics all by itself. Event engagement. Predictive analytics can power the attendance of key virtual and field events. The uses mentioned above are no stranger to Demandbase. In conclusion.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

Biznology

FEBRUARY 8, 2016

A couple of years ago, a client told me he was having some lead quality problems. The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. But the leads weren’t panning out; the quality was terrible and salespeople were pointing the finger at marketing. Ninety-nine percent. Quality time.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. An ABM strategy shifts the focus of your marketing team from generating large volumes of leads to identifying and reaching out to fewer, more qualified prospects.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Engagio

JANUARY 14, 2021

On the right is known activity, such as form fills and event engagement. Many Sales reps don’t reach leads until they get to the “Known” stage, not earlier in the buying process. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. This is a mistake.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. With a one-to-many approach, where you might want to reach a hundred or more accounts, you can curate existing content to perform low-cost mailers, virtual events, and other plays that you can conduct at higher volumes.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

InsightSquared

SEPTEMBER 5, 2018

Fred Shilmover , CEO and founder of InsightSquared, Kevin Raybon , VP, Global Sales Operations at Thomson Reuters, Linda Fitzek , VP of Business Operations at EverString and Jessica Fewless , VP, ABM Strategy, Field and Partner Marketing at Demandbase. However, the challenge remains: How can these teams integrate to optimize for growth?

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Engagio

JANUARY 12, 2021

While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. ABM analytics are different than traditional demand generation analytics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Lead Forms and Downloads: Analyze form submissions and content downloads to gather insights into prospect interests and pain points. So, how will you leverage intent data?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Engagio

OCTOBER 18, 2023

It’s a strategy that emphasizes connecting with multiple high-value contacts instead of individual leads. There are many reasons to adopt an account-based approach over the traditional lead-focused one: Sales reps focus on accounts, not leads, so SDRs should also. I love the look and feel of Demandbase.”

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

DemandBase

JULY 24, 2020

In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. Once I grasped the opportunities of ABM, I dove headlong into becoming an expert, enter the Demandbase ABM Certification program. The 2019 ABM Innovation Summit is where my certification journey began.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Peer-to-peer 52

PureB2B

MARCH 4, 2019

PureB2B, armed with a new logo and new brand, took the floor for what turned out to be an amazing event! Not only was the event a great mix of prospects, clients, and partners, it gave us one hell of an excuse to get out to Scottsdale in February! Leads Your SDRs Love from PureB2B. We are looking forward to next year!

DemandBase 85

DemandBase Brand Identity Branding Buzz 85

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. There are no live events. Jessica Fewless (Former VP at Demandbase) Says to Rebalance Marketing Spend and Focus on Existing Customers.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. Insights: Real-time news and business event notifications that signal your Sales team to engage immediately so they can capitalize on the first mover advantage.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Not only have marketing leaders got a seat at the revenue table, but our data is often one of the leading indicators of a company’s overall health. The post VP of Marketing: A Day In The Life appeared first on Account-Based Marketing – Demandbase.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

DemandBase

FEBRUARY 11, 2020

Thankfully, my first task at Demandbase was to get ABM Certified through Demandbase’s Foundations and Advanced Certification courses and reading the book, Account-Based Marketing by Chris Golec, Peter Isaacson, and Jessica Fewless. Being a visual learner, this was the best way for me to understand quality versus quantity of leads.

Account Based Marketing 83

Account Based Marketing ABM Lead Ranking Marketing Qualified Leads 83

Engagio

AUGUST 23, 2021

Thought leadership isn’t about cranking out more blog posts or pushing yet another generic webinar, hoping to generate more leads. Ensure they participate in the online community, in events, and on social — which helps them feel more connected and more likely to talk about their favorite brands, providing a positive halo effect for the brand.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Content4Demand

MAY 19, 2020

Our brand-new interactive E-book includes super-helpful videos from Sangram Vajre ( Terminus ), Brandon Redlinger ( Engagio ), Tyler Lessard ( Vidyard ), Mark Bornstein ( ON24 ), Andrew Mahr ( Triblio ), Peter Isaacson ( Demandbase ) and Alicia Esposito (Content4Demand). Connecting With Context. A Simple ABM Game Plan. Checklist for Change.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. Pre-event Marketing Content.

Planning 48

Planning Top of Funnel Promotion Content 48