Engagio

JANUARY 19, 2021

Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few. But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

DemandBase

AUGUST 10, 2020

It was an event that Demandbase looked forward to hosting because it created a unique opportunity for us to educate, learn from, and engage with our B2B industry peers and partners. And with the launch of the ABM Innovation Tour, we at Demandbase did just that. Educate, inspire, and connect with our ABM community.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

KoMarketing Associates

JULY 11, 2019

DemandBase recently conducted a survey to gauge how marketers are integrating AI into their overall strategies. We’re still in the early days of AI for B2B marketing and sales, and there is a great deal of education that is needed to close the gap between implementation and expectations,” said Peter Isaacson, CMO at Demandbase.

Marketing AI 120

Marketing AI Marketing Report DemandBase Planning 120

Launch Marketing

APRIL 20, 2022

Equal parts humorous and educational, Ann frequently shares relevant tips and the latest trends to help guide and improve your content and digital marketing. jonmiller Jon Miller Chief Marketing Officer, Demandbase . MarketingProfs Ann Handley Chief Content Officer, MarketingProfs .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Engagio

APRIL 12, 2024

Using DemandBase to identify prospects who visited the US Open website, IBM was able to find and target over 9500 accounts—triple their usual—with nearly 200 being top accounts, double previous years’ results. Equilar used Demandbase ABX Cloud to consolidate their data, gaining a clearer view of their pipeline.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

MAY 20, 2022

.” That’s the main takeaway from “The State of Marketing Operations: 2022,” a new report from junior marketing ops training platform Highway Education and ABM leader Demandbase. Providing beginner MOps training services, Highway Education clearly has an interest in this data. Processing.Please wait.

Marketing Automation Services 106

Marketing Automation Services Marketing Management DemandBase Training 106

DemandBase

JUNE 8, 2020

I must also ensure Demandbase changes in very specific ways so that we become more diverse and inclusive. To make sure we succeed in this goal, moving forward we will do two important things: Work with outside experts to educate us on attracting and cultivating diverse talent.

DemandBase 52

DemandBase Act-On Paid Search Agency Education 52

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. As a B2B marketing consultant, author, and educator, Ruth Stevens recognizes that knowledge is power. At Demandbase, we’re excited to help usher this evolution through our transformative new solution.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “Our sales and marketing teams are aligned and we have a plan in place to enable customers to self-educate on our products and solutions. We’ve identified a few key areas for creating templates that will help with continuous self-education. What’s next?”

Practices 52

Practices Best Practices DemandBase Outreach 52

Engagio

OCTOBER 1, 2021

At Demandbase, we recognize the challenges faced by many of today’s ABM teams and what they need to do or change to be successful. Choose from: Each of our three levels of support expand your team with expert Customer Success and Customer Service resources to help you tap into the full value of the Demandbase One Platform.

Account Based Marketing 71

Account Based Marketing Paid Search Agency ABM DemandBase 71

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. With Demandbase One you can turn your data into action, automatically.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Biznology

MARCH 7, 2019

Part of the upturn is due to the growth of the proprietary client conference , where B2B companies host clients, and often prospects, with an array of educational and schmooze opportunities. Sirius Decisions , Terminus and Marketo are prime examples. For a while there, I was worried, as event after event went dark.

Conference 146

Conference B2B Marketing B2B DemandBase 146

DemandBase

JUNE 12, 2020

In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. NAACPLDF (NAACP Legal Defence and Educational Fund). The post Black Lives Matter: Resources to Learn, Grow, and Do Better appeared first on Account-Based Marketing – Demandbase.

Resources 83

Resources DemandBase Lock-In Class 83

Engagio

OCTOBER 18, 2023

I love the look and feel of Demandbase.” Early-stage accounts prefer educational content, while late-stage ones need help with vendor comparison and decision-making. The post Account-Based Sales Development and the Power of Account Intelligence appeared first on Demandbase. Also, ABSD isn’t just about working harder.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

DemandBase

MAY 12, 2020

We’ve plodded along—often more out of a sense of duty than inspiration—creating webinars for distribution to our entire house list, webinars that don’t get past the surface of a topic, webinars that promote self-serving interests more than education and information sharing. Here are three recommendations on how to leverage P.I.E.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

Marketing Insider Group

AUGUST 3, 2020

Your teams will need to constantly work together and make sure that everyone is truly working together to target accounts and nurture conversions: Keys to Sales and Marketing Alignment Success from Demandbase. Constantly educate sales and marketing teams, and provide them with apt resources and tools.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field.

Marketing Automation Services 115

Marketing Automation Services CMS Development Work Management Marketing Management 115

PathFactory

MAY 3, 2022

Companies can shorten sales cycles by having prospects onboard and educate themselves. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Everyone has pivoted to an ABM/ABX strategy. Account-based marketing has taken a front seat to former traditional nurture stream-only methods.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Top Rank Marketing

AUGUST 14, 2023

One could say a lot of B2B marketing education available today is technology / data rich and emotion / human poor. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase. It is creativity and data, human and technology.

B2B 98

B2B Advertising Agencies Paid Search Agency Co-Registration 98

DemandBase

OCTOBER 23, 2018

but as we head into 2019, there has been a massive amount of education, interest and implementation of ABM across the country. To make sure your entire team is on the same page around ABM, check out the ABM Certification from Demandbase. When ABM first took off in 2015, most people were asking the questions of “What is ABM?”

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program? We can’t afford to be agnostic.

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

DemandBase

JUNE 23, 2020

You’ll want to develop and design the content that will deliver the value necessary to educate your prospects through their buying journey in an empathetic and compassionate way in the right format. Demandbase sets a great example for marketers looking to create a remarkable brand moment. Visually enhances your brand. CMO/VP Marketing.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing Strategy 52

Heinz Marketing

MAY 14, 2019

Earlier this spring, Demandbase published a complete, book-level guide to ABM. Written by Chris Golec , Founder and CEO, Peter Isaacson , CMO, and Jessica Fewless , VP of ABM Strategy at Demandbase. Demandbase has been around since the beginning of the ABM movement. Refreshing!

Account Based Marketing 70

Account Based Marketing ABM DemandBase Budget Programs 70

Engagio

MAY 14, 2021

Move from emotion to logic with thought leadership and education. The post How to Attract and Engage the Attention of Your B2B Audience appeared first on Account-Based Marketing – Demandbase. With ABX, you know where each account is in its buying process and so you can create the right experience for them each step of the way.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

ClickZ

OCTOBER 9, 2020

In fact, according to a Demandbase survey , by 2019, 84 percent of marketing and sales professionals were either already using AI as part of their business operations or were in various stages of planning and implementing their AI strategies.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

Content4Demand

MAY 21, 2020

They want more thoughtful and educational content to help navigate this new normal.” I’ve seen more companies using educational thought leadership in visual formats as a way to continue to get their message out there,” Lessard explained. In spite of this, people are looking for authentic connections and partnerships.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DemandBase

OCTOBER 10, 2018

During our ABM education workshops, we often tell attendees that the best time to start ABM was 3 years ago, the next best time is today. Set the intention to get yourself educated. Or if you are a self-paced learner, Demandbase now offers online versions of our Foundations and Advanced-level ABM Certifications.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. It’s the journey that potential customers take from first hearing about your brand to purchasing. There are three stages to this funnel: Awareness. Consideration.

Top of Funnel 102

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 102

DemandBase

MARCH 1, 2019

Do you have the information you need to educate potential clients/customers? Persona Research and Education. The post How Account-Based Marketing Can Boost Sales Enablement in Your Company appeared first on Account-Based Marketing – Demandbase. Where can marketing improve the sales process? Target Account Data. The Bottom Line.

Account Based Marketing 74

Account Based Marketing Top of Funnel Paid Search Agency Companies 74

Kabbage

NOVEMBER 9, 2016

Known for detailed, long-form posts that are surprisingly educational, yet easy reads, you can expect a slew of great content from this blog. Their “no frills” approach is a refreshing change of pace, so readers can expect to get deep dives into specific, relevant topics that educate and inform. DemandBase. KISSMetrics.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Lake One

OCTOBER 11, 2023

Instead of opting for generic language and vague promises, ServiceMax reached out to DemandBase, a company that uses AI to make better content recommendations. As the site could recommend content based on its educated guesses, ServiceMax saw an increase in product demos and a 70% decrease in bounce rate.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Kabbage

NOVEMBER 9, 2016

Known for detailed, long-form posts that are surprisingly educational, yet easy reads, you can expect a slew of great content from this blog. Their “no frills” approach is a refreshing change of pace, so readers can expect to get deep dives into specific, relevant topics that educate and inform. DemandBase. KISSMetrics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

DemandBase

MAY 29, 2019

Conversion only happens if we educate and enable the real live humans behind our target accounts. Especially in ABM where you have to educate a buying committee. The post How To Do ABM At Scale (Without Killing Your Team) appeared first on Account-Based Marketing – Demandbase. ABM isn’t really about accounts. There, I said it.

Account Based Marketing 79

Account Based Marketing ABM Psychographics DemandBase 79

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Directive Agency

MAY 20, 2020

However, when you look at the SERP, the top articles are educational in nature. Key point: The intent of this SERP is educational, but was the impression as an ad worth it? This would require investment into a tool such as Demandbase. Make sure you have a trackable goal (for example, conversions, conversion rate, etc.);

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six, a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Q: What’s the value of April Six’s participation in the Demandbase Partner Program? We can’t afford to be agnostic.

Demand Generation Agencies 40

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 40

TrustRadius Marketing

OCTOBER 3, 2022

As brands learn more about what users are researching, they can nurture accounts with more educational material. Product comparison data: Product comparison intent data is only available through the 6sense and Demandbase ABM platforms, where you can see accounts comparing your product against your competitors.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52