article thumbnail

Trade Show Marketing for Manufacturers: Power Your Trade Show With HubSpot

Lake One

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

article thumbnail

B2B Manufacturing Marketing Strategy: Beyond the Tradition of Trade Shows

The Marketing Blender

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximizing Your Impact: Elevate Your Trade Show Performance

Navigate the Channel

Many companies who exhibit at trade shows spend thousands of dollars—some spend millions—in an effort to attract new customers and show off new and improved products. Trade shows demand substantial investment but offer a chance to meet potential customers. FAQs Why do companies invest so much in trade shows?

article thumbnail

4 Ways to Attract Trade Show Attendees to Your Booth

Navigate the Channel

You could just fling $20 bills in and around your trade show booth, which is one surefire way to attract people to your booth (we would be there!), But, if you’re not the earliest of birds, you can still understand how to make your space work by understanding trade show psychology and the four basic types of booths.

article thumbnail

MindFire’s Staff Picks: 7 “Catchy” Trade Show Giveaways

MindFire

While we are on the topic of Trade Shows – don’t forget about the giveaways. We asked our MindFire Team what their favorite 7 trade show giveaways were and we just had to share. Pretty sure these webcam covers will be in high demand! You will want to see #7! Socks That Make a Difference. Mini Desk Vacuum.

article thumbnail

B2B Reads: Email Copywriting, RevOps, and Digital Trade Shows

Heinz Marketing

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand. Many marketing budgets are tight right now, so companies are looking for creative, low-cost ways to drive demand. How Two Companies Brought Their Trade Shows to (Digital) Life. Thanks for your insight, Sharon Ernst. Thanks for the tips, Howard J.

article thumbnail

7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.