Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. per share, which comes to $871 million. The stock had been hovering around $17.50

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

AUGUST 28, 2014

Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Stages are defined in consultation with the client.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Customer Experience Matrix

AUGUST 12, 2010

On Monday, Genius.com announced “the first free, instant-on demand generation solution”, a description carefully crafted to distinguish their offering from the free version announced by LoopFuse in June. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JUNE 30, 2010

This means it had to be possible for clients to purchase and configure the system, learn how to use it and resolve support issues with next to no involvement by LoopFuse staff. Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Heinz Marketing

DECEMBER 9, 2021

Deliver campaigns to tailor-made audiences through Demand-Side Platforms or ZoomInfo’s network. I didn’t realize, when I was purchasing, that the level I was buying would only work with the extension. What I like best about the product is how it is integrated into Salesforce.com.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. B2B Marketing Sales 2.0

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

ANNUITAS

SEPTEMBER 9, 2011

Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. Observation 4: Salesforce.com Needs Better Content .

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Marketing Management B2B Thought Leadership 100

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company’s original focus was on web analytics.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

OCTOBER 15, 2013

The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. But will those users really do any better with a different product?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

ANNUITAS

MARCH 18, 2014

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Moving from tactics-based marketing to strategic Demand Generation will most likely require the development of a new skill set within your team. Guess what, marketers?

Process 100

Process Planning Marketing Automation Services Demand Generation 100

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. For example, if your products / solutions are “considered purchase” (complex, longer cycle, multi-constituent, more expensive) rather than transactional, you’ll likely do better with ABM. We are using salesforce.com as our CRM — how well will it work to support our efforts? Marketing Expertise.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Customer Experience Matrix

JANUARY 4, 2012

The list of independent marketing automation systems shrank by one yesterday when Leadformix was purchased by sales enablement vendor CallidusCloud for $9 million. Callidus isn’t a sales automation system like Salesforce.com , but it does provide a range of other systems that help sales departments.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. New user interfaces.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Of course, Oracle has already made its move by purchasing Market2Lead's intellectual assets.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Digital B2B Marketing

JANUARY 10, 2012

In their report, DemandGen also includes a number of recommendations to improve B2B email list purchases: Work with multiple data or list sources. credit to Oceanos who I discovered the report through] Are you opposed to list purchases? Clearly define the data required for each marketing record.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Customer Experience Matrix

JANUARY 20, 2009

By far the most desired piece of information about a lead was purchasing time frame: this was cited by 41% of respondents, compared with budget (17%), application (15%), lead score (15%) and authority (12%). The categories don’t make much sense to me because they overlap: products like Salesforce.com are both CRM systems and SaaS.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

ViewPoint

OCTOBER 24, 2011

—noted the Dreamforce announcement of Salesforce.com’s support for Kenandy , a cloud-based manufacturing solution that incorporates the social tool, Chatter. An interesting post by SoftwareAdvice.com’s Derek Singleton— What Does Social Manufacturing Look Like?

Lead Generation 120

Lead Generation PointClear Sales Qualified Leads Generation 120

Customer Experience Matrix

SEPTEMBER 13, 2012

CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. ClickDimensions functions are also accessed within the Dynamics interface.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

The ROI Guy

SEPTEMBER 10, 2015

Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. Did you know …. Yet, only 7% of buyers say your content and sales reps as value-focused. Sign-up now - https://summit.vsrcouncil.org/.

Lead Scoring 40

Lead Scoring Lead Ranking Gartner Salesforce.com 40

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

MAY 18, 2007

Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. Both products integrate with salesforce.com (and Eloqua with several others). and link these to profiles in salesforce.com.

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

Customer Experience Matrix

FEBRUARY 21, 2014

DemandBase had to build its own engines for real time bidding (RTB) and ad serving (Demand Side Platform or DSP) to support its approach. Some of this, such as DUNS Number, is purchased from external sources and requires extra payment. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

The Effective Marketer

JUNE 1, 2012

But let’s say you got approval and have purchased the marketing automation software of your dreams. If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. Demand Generation: Marketo’s Secret Sauce , by Marketo.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Penetration reached eight percent among larger firms and varied substantially by industry.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” The Mobile Tsunami & Cisco’s Purchase of 15,000 Tablets. The adoption of mobile devices far outstrips the adoption of broadband, the rise of the Internet, and the purchase of PCs 30 years ago. A couple of efforts, and then it just goes by the boards.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He comments, “Salesforce.com is a good example. ” The Mobile Tsunami & Cisco’s Purchase of 15,000 Tablets. The adoption of mobile devices far outstrips the adoption of broadband, the rise of the Internet, and the purchase of PCs 30 years ago. A couple of efforts, and then it just goes by the boards.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Smashmouth Marketing

JUNE 25, 2009

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. I asked him what separates Pro and Enterprise as a reason a company would just purchase Pro versus the full marketing automation product. sales genius.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

While a reputation of thought leadership will never be as “risk-reducing” as a personal referral, it is a great way to build awareness and increase your chances that the prospect will respond to future demand generation efforts. Social media can encourage promoters.

Lead Scoring 48

Lead Scoring Lead Ranking Social Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

APRIL 24, 2011

When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. For example, a lead from your website may be more likely to turn into a sale then one from a list purchase. Avoid lead source clutter.

Lead Scoring 48

Lead Scoring Lead Ranking Practices Leads 48

Adobe Experience Cloud Blog

JULY 26, 2010

Make sure you don’t have to pay for leads that are submitted by competitors or students, aren’t looking to purchase your product or service, are outside your sales coverage area, or are stale, for example. Indication of purchasing authority and/or budget. Tags: Demand Generation lead generation. How do you verify a lead?

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Customer Experience Matrix

JUNE 2, 2011

Summary: Oracle has integrated marketing automation with its on-demand CRM product. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. The new system uses the same data structures as the rest of Oracle CRM On Demand. Will competitors do the same?

Work Management 120

Work Management Marketing Management Marketing Automation Services Market2Lead 120

WebMarketCentral

NOVEMBER 17, 2009

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. The company's original focus was on web analytics.

Manticore 20

Manticore Marketing Automation Services Marketing Automation Automation 20

Customer Experience Matrix

MARCH 30, 2009

My personal definition of demand generations systems (see Introduction to Demand Generation Systems from the Raab Guide site) explicitly states that they do not incorporate sales automation. See Should Demand Generation and Sales Automation Be Separate Systems? The only other demand generation system I’ve seen use it is Marketo.

Demand Generation 120

Demand Generation Small Business Marketing Cost Demand 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40