The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. He explained how marketers can use marketing automation to win in the engagement economy. Yes, I really met Fabio.

Marketo 63

Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Salesforce Marketing Cloud

DECEMBER 8, 2023

What is email marketing and why does it matter? What impact have marketing automation and AI had on email marketing? What are the benefits of automation in email marketing? Is email marketing easy? 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ANNUITAS

APRIL 10, 2014

the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 The continued rise in revenue is indicative of the increased sophistication of the B2B market and the need for marketers to be more strategic in driving demand for their organizations. So where is the disconnect?

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. creating segmented nurturing tracks tailored to the client’s key buying personas.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

Leadspace

JUNE 26, 2017

In the age of big data , B2B marketing and sales need a clear, effective way to make sense of the enormous volumes of data in their Marketing Automation and CRM platforms. The two most common ways to score your database are via persona and/or predictive score. Predictive Scoring. Leadspace analyst research.

Lead Ranking 67

Lead Ranking Lead Scoring Work Management Marketing Management 67

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Anteriad

JANUARY 3, 2023

Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail. Predictive analytics promised that the innovative marketer would be able to “guess” which leads would be most valuable in filling even the most ambitious sales funnel.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Martech Advisor

DECEMBER 23, 2019

By now it’s safe to say that most marketers in today’s B2B sector recognize the value of incorporating content into their marketing strategy. However, according to a report from eMarketer , while 86% of B2B marketers have a content marketing strategy, only 11% describe their strategy as being “very effective.”

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

The Point

MARCH 29, 2017

Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. Inbound marketing doesn’t work, or at best is grossly inefficient. Maybe demand generation isn’t broken.

Sales Qualified Leads 50

Sales Qualified Leads Top of Funnel High Quality Lead Marketing Qualified Leads 50

Customer Experience Matrix

NOVEMBER 6, 2009

The general logic was that marketers increasingly interact with prospects throughout different stages of the sales cycle, and each stage needs different materials. The materials also need to be tailored to different types of buyers – or “personas” if you want to get fancy – so you need even more variety.

Work Management 120

Work Management B2B Marketing B2B Paper 120

Lake One

JUNE 30, 2020

Sales enablement is quickly gaining traction across organizations. High-growth companies are finding that in order to grow the business and hit revenue targets, sales teams need more support. . Source: Demand Metric. A successful sales enablement program almost always starts with a good strategy. Sales Enablement Content.

Top of Funnel 52

Top of Funnel Marketing Automation Services Work Management Ad Building 52

Tomorrow People

APRIL 25, 2012

Content is increasingly recognised as a business asset, whether it’s about making a sale - or making a great first impression. To be truly effective, copywriting needs to be part of a well considered and carefully planned content and inbound marketing strategy , based on the specific demands and needs of your target audience.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

KoMarketing Associates

DECEMBER 8, 2015

Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. Content Marketing. Mobile Marketing.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Exo B2B

NOVEMBER 4, 2019

She writes, among other things, that being successful in content marketing, does not depend only on the budget that one invests in its production or by increasing its quantity. A sales force equipped to advance the conversation. . A sales force equipped to advance the conversation. Difficult to choose just one, isn’t it?

Relevance 45

Relevance Marketing AI Content Marketing Allocation 45

Marketing Insider Group

AUGUST 30, 2019

Up 5% from 2018’s report, the number of businesses allotting 10% or more of their company’s budget on marketing reflects the priorities of leaders facing greater competition both online and off. Consider Account-Based Marketing. Embrace Automation and Martech. Indeed, big data is revolutionizing the way we do marketing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

KEO Marketing

JULY 19, 2017

The most successful companies today are utilizing outbound and inbound marketing to generate higher quality sales leads and faster sales results. The following trends highlight the latest developments in outbound and inbound marketing: Outbound Marketing Trends . increase in sales productivity and a 12.2%

Inbound Marketing 48

Inbound Marketing Trends Account Based Marketing Paid Search Agency 48

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Without a solid content strategy to support that movement through the marketing and sales cycle, all you’ve got is a nice email system.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

NuSpark Consulting

JULY 7, 2013

Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have into potential sales opportunities. The benefits of lead nurturing are: Automatic lead qualification, meaning increased sales productivity. Buyer Persona.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. So if your goal is demand gen, but you optimize only for engagement, you’ll pay a lot more. Cost per lead.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

NuSpark Consulting

DECEMBER 31, 2011

Consider these as the stepping stones for optimal business growth by aligning marketing & sales, and developing a content strategy designed to generate leads and nurture them into sales. Lead-to-sale conversion rate. Those objectives include revenue, market share, branding, and lead generation objectives.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

FunnelEnvy

APRIL 1, 2024

This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. The rise of inbound marketing focused on attracting potential customers through valuable content and building trust, perfectly complements the SaaS model. All of this will require robust B2B demand gen strategies.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Industrial Marketing Today

SEPTEMBER 3, 2010

You don’t have that kind of a marketing budget; smaller as it may be in these tough times, yet a lot is expected of you or your marketing team. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. So if your goal is demand gen, but you optimize only for engagement, you’ll pay a lot more. Cost per lead.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

NuSpark Consulting

DECEMBER 5, 2011

B- Buyer Personas. D- Demand Generation. Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. Where marketing and sales need to work together as leads proceed through the funnel. M- Marketing Automation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

AUGUST 17, 2010

To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.) This white paper aims to change that perception of them.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Marketing Insider Group

JANUARY 24, 2013

Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies BtoB Demand Generation Demand 48

SnapApp

MARCH 3, 2015

Marketers are always on the lookout for a reason to engage our audience – why not engage with them on topic they are already thinking or talking about? We put together a webinar diving into this very topic, which you can access on-demand here. Ready to get started marketing around a holiday? What are their likes and dislikes?

Webinar Metrics 48

Webinar Metrics Brand Identity Branding Buyer Personas 48

SmartBug Media

OCTOBER 9, 2019

Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. Step 1: Make Sure Your Personas Are Your Top Priority. Your personas are not trophies sitting on a shelf to be admired. Consider a Persona Refresh. Stay Tuned In to Your Target Audience.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Hold some in reserve to use as an offer during an inside sales call to follow-up. Get Engineers Can Sell white paper now.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

OCTOBER 2, 2010

Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. WHEN : When on the sales cycle do you expect to engage with your prospects? How are you using email marketing to reach and engage with your target audience? Social Media with Email Marketing – is it the Super Combo?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40