Demand Marketing Automation MQL White Paper 
The Point
JANUARY 27, 2016
Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. Most of our clients follow the SiriusDecisions waterfall model (MQL, SQL, etc.),
The Point
JANUARY 13, 2015
As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.
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SnapApp
AUGUST 1, 2019
As a demand gen marketer, you’re responsible for building a pipeline your sales team can turn into revenue. You send over MQLs based on forms completed, events attended, white papers downloaded, or some combination of activities that yielded the right lead score. Ask the right questions. How to get started.
SnapApp
AUGUST 2, 2018
We’ve added a new tool to the SnapApp platform – SnapApp for PDF – that’s going to dramatically change how you approach your standard white papers and ebooks. Simply upload your PDF, drop in a few questions, sync to your marketing automation, and publish. “We Marketers <3 PDFs. We have soooo many PDFs!”.
Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Automating the “garbage in, garbage out” marketing approach benefits no one.”
The Point
MARCH 29, 2017
Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. Inbound marketing doesn’t work, or at best is grossly inefficient. Maybe demand generation isn’t broken. The reason?
SnapApp
AUGUST 2, 2018
We’ve added a new tool to the SnapApp platform – SnapApp for PDF – that’s going to dramatically change how you approach your standard white papers and ebooks. Simply upload your PDF, drop in a few questions, sync to your marketing automation, and publish. “We Marketers <3 PDFs. We have soooo many PDFs!”.
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