Customer Experience Matrix

JANUARY 19, 2009

As promised, I've written a white paper with the 37 Marketing Automation Best Practices listed in last week's post. Tags: marketing best practices demand generation. This is in the Resources section of the Raab Guide to Demand Generation Systems site; you have to register and then log in. Registration is free.

Paper 120

Paper Practices Best Practices Demand Generation 120

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” That’s why companies should invest in an email marketing automation program that can recognize and act on them. Precise metrics.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Act-On

NOVEMBER 15, 2023

But here’s the tricky part: You need the ability to anticipate the audience’s needs at every turn, and doing that at scale is hard without a sales enablement tool such as marketing automation. Marketing automation helps you provide the right content to the right person at the right moment. Consideration.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

The Point

JUNE 11, 2010

Recently invested in marketing automation software? Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”. Download your copy of the white paper here.

Lead Nurturing 100

Lead Nurturing Paper Marketing Automation Services Tips 100

Exo B2B

MARCH 14, 2022

Marketing automation can be pretty daunting if you haven’t already tried it. Below, I’ll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? For example: A lead downloaded my white paper: bravo: 50 points! 100 more points! Let’s get started!

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation B2B Marketing 52

Act-On

FEBRUARY 16, 2024

And when we say “known,” we mean they’ve interacted with your brand in the past , so you have their email address (courtesy of your marketing automation platform ). For example, let’s say you offer a marketing automation solution. Imagine a known prospect visiting your product page but not performing the desired action.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Benefits of Marketing Automation. Marketing automation puts repetitive tasks on autopilot.

Marketing Automation Services 86

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 86

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Short attention span theater – The typical white paper is just too long.

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

SmartBug Media

JULY 22, 2020

Although there’s no silver bullet, marketing automation can be a senior care marketer’s best friend when it comes to increasing lead generation while saving precious time and effort. Why Use Marketing Automation to Increase Lead Generation in Senior Care? Scale Your Marketing. Sales and marketing alignment.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Valasys

MARCH 13, 2023

That’s where email marketing automation comes in as a powerful tool to build strong customer relationships and drive organic revenue growth. By utilizing email marketing automation, businesses can create personalized email campaigns triggered at various touchpoints along the customer journey. (The

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Email Marketing Automation 52

Customer Experience Matrix

DECEMBER 18, 2012

But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Act-On

SEPTEMBER 24, 2023

One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. At this stage, she might search for “Top marketing automation solutions.”

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Content Marketing with Gated Forms: Offer valuable content (e-books, white papers) gated behind forms requiring contact information.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Marketing Insider Group

APRIL 11, 2023

Content marketing services like our own primarily consist of: Strategy. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Watch the short video on email marketing below. Constructing a plan for content creation that educates and engages consumers. Content Creation. Distribution.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

ClickDimensions

JANUARY 22, 2024

Rekindling the relationship won’t be possible in every case, but you can win some back with Microsoft Dynamics 365 and marketing automation. Find out how in our informative white paper. But over time, that interest can fade.

Leads 40

Leads Lead Marketing Qualified Leads Paper 40

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Benefits of Marketing Automation. Marketing automation puts repetitive tasks on autopilot.

Marketing Automation Services 53

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 53

Sharpspring

MAY 6, 2021

Marketing automation , in-house or through an agency, is a great option. Keep reading for some useful strategies and tips for how agencies use marketing automation to increase revenue and save time. Benefits of Marketing Automation. Marketing automation puts repetitive tasks on autopilot.

Marketing Automation Services 52

Marketing Automation Services Paid Search Agency Advertising Agencies Marketing Automation 52

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Embrace marketing automation. Here are four ways to boost your ROI by focusing on your content.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Golden Spiral

MARCH 21, 2019

Are you ready to dig in to marketing automation? Get at answers to some of your B2B tech company’s core questions by taking a close look at some of the real-life ways to implement automation. We outline these use case details and more in our Complete Guide to Marketing Automation for B2B Tech. Social Media.

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

The ROI Guy

NOVEMBER 7, 2017

You download that white paper, and because it’s gated, you’re required to fill out a lead capture form – your name, email address, Company, title, location, phone number, name of first born…Worse, you know you’re immediately going to get that lame phone call or email follow-up: “I see you downloaded our white paper, want to talk?”.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Biznology

JANUARY 11, 2018

But while I wouldn’t want to be, say, a factory worker where robots are already replacing humans on the assembly line, marketers are safe (for the moment) because marketing automation is designed to allow us to do more in less time. (The ‘bots are coming to take all of our jobs, after all.) Capitalize on their interest.

Email Marketing 168

Email Marketing Automation Marketing Websites Planning 168

The Point

JULY 30, 2020

There are two primary ways to do this: one is to include a link to relevant content at the end of the post, as in “For more information on this topic, check out our free white paper …” (This is also something that can be done retroactively, to older posts that might be generating a good volume of organic traffic.)

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

The Point

FEBRUARY 28, 2023

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Don’t let last-minute security protocols prevent you from getting a campaign in market. * Or an ad on LinkedIn. Consider your options carefully. *

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

Only B2B

MARCH 27, 2024

Solution: Refine your buyer personas and tailor your marketing content to their specific needs and pain points. Offer gated content like white papers or webinars to capture leads who are actively researching solutions. Marketing automation platforms can be invaluable tools for lead nurturing and qualification.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

The ROI Guy

SEPTEMBER 13, 2011

The Interactive White Paper is hosted on the Alinean XcelLive™ platform , which has a number of lead capture options and connectors to several of the most popular marketing automation / CRM solutions. Each tool has its own registration form, which can be customized.

Paper 40

Paper Marketing Automation Services Leads Lead 40

Customer Experience Matrix

JANUARY 5, 2012

The immediate subject of my attentions is next Tuesday’s Webinar “ Marketing Automation: One Step at a Time ”, sponsored by Act-On Software. Training: The wall is high but marketers can learn to jump higher. Ease of use: Let’s lower the wall so marketing automation is easier.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Walker Sands

JUNE 13, 2022

From SEM to marketing automation, successful B2B demand generation strategies are key to achieving business goals and reaching your audience. Like many rapidly growing startups, Sendbird needed strategic marketing expertise to help them connect with their audience and increase revenue.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation SEM Advertising Agencies 98

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Based on the findings of this report we have some EMEA Marketing Recommendations to help you continue to spend your limited budgets wisely while still beating the competition.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Sharpspring

DECEMBER 14, 2018

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost: Smart marketers help their leads build a customer journey, creating content that’s perfect for each point in the research process. White papers or case studies that show your success stories are great for this. .

Top of Funnel 64

Top of Funnel Marketing Automation Services Marketing Automation Automation 64

Delivra

OCTOBER 25, 2018

With technological advances in marketing automation, along with a strong qualifying strategy, B2B marketers can get a better idea of where leads are in the customer journey. Start your nurturing campaign by using these marketing automation tips. Tips for marketing automation nurturing: Pre-qualify your leads.

Sales Qualified Leads 53

Sales Qualified Leads High Quality Lead Marketing Automation Services Marketing Automation 53

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. This is a big advantage for both marketers and buyers as it makes their job easier and gives them more control. Critical for marketing automation. I want more.”

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

KoMarketing Associates

APRIL 25, 2013

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120