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Report: 54% of Marketers Now Use Three or Four Different Channels for Campaigns

KoMarketing Associates

PFL, in conjunction with Demand Metric, recently published the “State of Multichannel Marketing” report, and statistics showed that 54% of marketers use three or four different marketing channels for their campaigns. The Need for More Accurate Marketing Data.

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I’m Thinking Of… Sales Intelligence With Heidi Bamburg

Engagio

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. You don’t need InsideView to sell. You need InsideView sales intelligence to win.” – Heidi Baumburg. Today’s guest: Heidi Bamburg.

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Gearing up for Demand Generation Excellence at B2BMX

Televerde

If you’re like us, you’ve locked in your marketing and demand generation plan for the year and your sales team has set their goals and expectations for a successful 2018. We know from years past that the event really brings together thought leaders and practitioners in the content, demand generation and sales fields. That’s right.

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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

InsideView is gaining the most attention for this at the moment. InsideView is already integrated with major CRM vendors and with the Marketbright demand generation system. This will surely be a standard CRM feature before long, and will probably migrate to demand generation systems soon after.

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Report: Sales and Marketing Alignment Still Comes with Challenges

KoMarketing Associates

Sales and marketing alignment can help with everything from lead nurturing to demand generation. However, alignment is not always easy to achieve.

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Survey: 87% of B2B Marketers Are Prioritizing Marketing Measurement

KoMarketing Associates

Recently, Demand Gen Report conducted the “2018 Marketing Measurement and Attribution Benchmark Survey” to gauge how B2B marketers, in particular, are measuring their marketing tactics. Marketing measurement remains a priority among B2B marketers, but new research shows there is room for improvement.

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B2B Marketing: Do you know how much your CEO really invests in demand generation?

markempa

For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website. Despite all the newfangled marketing automation tools, most CEOs increase the funding for demand generation by authorizing the expansion of the sales organization. But what about sales prospecting?