Zoominfo

OCTOBER 18, 2022

But this abundance demands a focused, strategic approach to lead generation that minimizes wasted spending and drives meaningful results. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Oktopost

JANUARY 25, 2024

By incorporating social media into a comprehensive revenue generation strategy, B2B enterprises can deepen connections with their target audience and simultaneously boost sales. To measure the effectiveness of social media initiatives, you should identify specific KPIs aligned with the targeted customer life cycle stages.

Social Media 69

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 69

The Point

MARCH 8, 2018

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

The Point

JANUARY 21, 2014

I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. Shortened body copy text.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. Closing Gaps Between Sales, Marketing and Customer Service – Pre-Sale and Post-Sale. Thus, alignment is more critical than ever.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Biznology

FEBRUARY 23, 2018

For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Others include it as part of the demand gen. More analysts are covering the subject, with Laura Ramos at Forrester and SiriusDecisions publishing some interesting research on building your customer marketing organization.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Sales Engine

AUGUST 24, 2015

Forrester states that up to 90 percent of the buyer’s journey now happens before someone gets in contact with short-listed companies. Content plays a critical role in the new world of demand generation, and it goes way beyond branding and thought leadership. 6 Capabilities Your Content Marketing Agency Must Have .

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

The Point

DECEMBER 28, 2017

Demand Generation Report just published their 2018 Outlook Guide: The State of Marketing Automation. I was honored to be invited to contribute my thoughts as part of the report, reproduced (with permission) below. (HS) Marketing is becoming more and more personalized. There are fewer hard and fast rules that apply to all audiences.

Marketing Report 176

Marketing Report Marketing Automation Automation Demand Generation Agencies 176

Golden Spiral

NOVEMBER 7, 2022

Forrester warns against cutting brand awareness efforts. Don’t just focus on demand generation tactics. Maximize Your Relationship with an Agency. Agencies can help you stretch your marketing dollars in general. Don’t be nebulous with an agency. What will the agency do? What will your team do?

Marketing Budget 62

Marketing Budget Budget Programs Marketing Budget Creation Demand Generation Agencies 62

Cintell

JANUARY 27, 2016

Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. For Demand Generation Marketers. Tag contacts to persona and segment your database to improve targeting and lead gen campaign results. For Customer Service / Customer Experience Teams.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

Madison Logic

MAY 24, 2023

The report recognizes Madison Logic as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation. Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering.

Intent Data 52

Intent Data Intent Account Based Marketing Enterprise Management 52

B2B Marketing Exchange

MARCH 2, 2023

Building A More Intelligent Content Stack With AI, Automation & Analytics” with Forrester’s Phyllis Davidson Key Takeaway: Elicitation, mirroring and active listening techniques from the spy-world can help short-cut rapport building and improve the sales process. Session: “Are We Ready To Trust The Machines? The result?

Demand Generation Agencies 52

Demand Generation Agencies SMB Advertising Agencies Account Based Marketing 52

Madison Logic

FEBRUARY 7, 2024

And while genAI is only expected to grow more sophisticated, solely relying on it to produce customized content will lead to a generic and irrelevant story that won’t resonate with your audience. You must leverage your first- and third-party intent data to identify target audiences and personalize your content.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

JULY 14, 2022

Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. This trend shows that buyers are determined to do their due diligence before making purchase decisions, raising the importance of the personalized, targeted experiences enabled by ABM technologies.

Account Based Marketing 117

Account Based Marketing Enterprise Management Work Management Marketing Management 117

Only B2B

SEPTEMBER 1, 2020

In one of the interviews Tribilo’s CEO, Andre Yee, said “Right off the bat it offers better targeting, and if ABM is about anything, it’s about better targeting.” The obsolete methods of Lead generation are transforming. Now you cannot solve demand generation problems with quantity leads. Flip the Funnel.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Vidyard

JANUARY 8, 2021

In her 2021 Predictions for B2B Sales , Forrester Research principal analyst Mary Shea notes that B2B sellers will become experts at creating and engaging with video , going on to say that sales reps need to become adept at both live video calls and using DIY video tools to record and share asynchronous video messages.

Training 141

Training Top of Funnel Resources Work Management 141

The Point

JUNE 23, 2020

Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether. to reflect what they say is the reality of the B2B marketplace and how modern purchase decisions get made.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

JULY 25, 2023

Earlier this year, Forrester named Madison Logic a Leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023 , recognizing the company as a proven demand generation partner for its proprietary intent data and extensive marketing campaign activation.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Top Rank Marketing

AUGUST 30, 2023

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Also, always be kind.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus.

Demand 52

Demand Brand Identity Branding Work Management 52

ANNUITAS

DECEMBER 23, 2014

In recent decades, customers have become adept at discovering customers’ needs and selling them ‘solutions’ – generally complex combinations of products and services. This requires more than just pumping out content to fill various channels which 57 percent of marketers do “all the time” according to Forrester.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

PathFactory

MAY 20, 2022

Well, that’s what I get in spades at Forrester Summit – for me personally and for PathFactory in general. I love Forrester Summit – always have done, always will. So, what validation did I get from Forrester Summit? Let’s dig into these two macro trends in more detail.

Top of Funnel 52

Top of Funnel Enterprise Management Work Management Marketing Management 52

6sense

SEPTEMBER 29, 2021

Bringing together the best and brightest innovators in the B2B industry, this exclusive two-day event will feature special presentations and interactive sessions aimed at tackling the obstacles modern sales and marketing teams face as they work to increase pipeline and generate revenue.

Conference 62

Conference Demand Generation Agencies Account Based Marketing ABM 62

Madison Logic

JUNE 28, 2023

Your ideal customer might already use a product or service like yours. A competitive displacement campaign is a strategic marketing initiative designed to identify, target, and win over customers currently using a competitor solution. What is a competitive displacement campaign?

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Marketing Insider Group

JANUARY 24, 2013

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

SmartBug Media

MAY 13, 2022

Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. "It Intent data refers to buying signals from across the internet that link prospect accounts to a specific topic. Are they going to Forrester?

Intent Data 98

Intent Data Work Management Intent Marketing Management 98

SnapApp

JULY 10, 2018

Demand generation is a rapidly evolving field — just a few years ago brands were still largely focusing on traditional outbound marketing strategies. Terms like inbound marketing and demand generation seemed more like buzzwords than actual marketing strategies. Forrester B2B Marketing Forum.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59

Vision Edge Marketing

AUGUST 15, 2019

Forrester claims we’re in the age of the customer. The aim of Marketing is to know and understand the customer so well the product or service fits him and sells itself.”. Being customer-centric as a company and in your Marketing is not optional. Marketing and innovation produce results; all the rest are costs.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

PureB2B

MAY 30, 2022

Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. They also need a firm understanding of their target prospects’ pain points — if possible, better than the prospects themselves. Predictive Demand Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 By that time, it will account for 17% of all B2B sales in the US. Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Customer Experience Matrix

AUGUST 21, 2009

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* Of course, I’m generalizing about sets of vendors so there will be individual exceptions. The demand generation vendors have been much more dynamic.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120