Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. But I’ve also been approached by some of the other demand generation specialists. The general rule is pretty obvious: pick the vendors that people are most interested in.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Leadspace

MARCH 22, 2023

Leadspace Revenue Radar TM takes standard profiling capabilities to the next level by determining which buying centers, accounts or people to focus on based on their likelihood to buy your product. It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.)

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. ET Thursdays.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Customer Experience Matrix

JULY 22, 2010

Or will they simply be crushed as giants from related industries introduce their own products? Alterian and SmartFocus are also still independent, but are sold as services via marketing agencies (Alterian) or directly (SmartFocus). Eloqua and Silverpop are the obvious candidates. The obvious candidates are CRM vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Brian Hansford – VP of Marketing Performance at Heinz Marketing.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. Customers are those who’ve advanced from email service providers (ESPs). There is a crying need for this.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. The company’s ThingWorx® technology platform gives developers the tools to capitalize on the data being generated by smart, connected products and systems. She spent the first 12 years of her career on the PR side of marketing.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Sales Engine

DECEMBER 6, 2016

So they task marketing leadership with building a demand generation engine and run into myriad problems. have changed the way that B2B companies market their products and services. have changed the way that B2B companies market their products and services.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. However, the purchasing committee will generally include someone from IT, the CFO, and in smaller firms possibly even the CEO.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

MARCH 23, 2011

In fact, the company’s research has found that nearly half its clients do almost no email, using the system instead primarily for sales automation and service. Rather, Infusionsoft clients have valued labor savings they gain from having one integrated system for marketing, sales, e-commerce, and service.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Directive Agency

APRIL 21, 2023

In general, if your buyers turn to online search, directories will be a strong channel for your software or tech company because they dominate search for commercial intent search terms. Cost-per-click (CPC) auctions : vendors bid to rank higher in a directory category page and pay per click to their site to generate leads.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. Hansford has been with Heinz Marketing for over four years, and came to the agency world from over 15 years of customer-facing roles at tech companies big and small.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. It is broken up into two products: Genius Pro and Genius Enterprise.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. This has practical implications for how marketing automation vendors should position themselves, invest in product development, and supplement their products with services.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

NOVEMBER 28, 2012

Design & Production. Lead Generation. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. Browse Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

DealSignal

SEPTEMBER 5, 2023

Which can have a negative impact on your sales team’s productivity. This article will delve into the unique features of both pipeline generators. These platforms can improve the productivity and results of Sales and marketing teams. However, 61% of marketers say that generating traffic and leads is their biggest challenge.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

thePoint

MAY 25, 2018

If you are from the outside or perhaps have been in marketing internally but new to the company or industry (in either case, let’s call you an Outsider ), then you then may have higher scores in areas related to marketing operation but lower scores concerning industry, particular market, and the company/products. Yes, customers.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! Like many concepts in modern B2B marketing, every company has their definition of demand generation.

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. We need to develop innovative new products. The service they received.

Webcast 100

Webcast Work Management Marketing Management Content 100

Vidyard

FEBRUARY 4, 2014

For example, if you have a trail of content leading to a detailed product demo, you could gate the demo to see how many viewers will volunteer their info having already received quality un-gated content beforehand. However, if you select a mid-funnel video to restrict access to, the email gate can act as a qualifier.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

SnapApp

APRIL 4, 2018

The sales team also need to verify that the lead has a problem the company’s product or service can actually solve. CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Nimble | Product Marketing Manager. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Hubspot

MARCH 6, 2014

CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Directive Agency

FEBRUARY 22, 2019

A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. Many B2B products and solutions are based on subscription models that involve renewals. That’s all it takes! Make them take action!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

markempa

JANUARY 23, 2018

Large companies often have multiple buyer personas that span multiple industries, demographics, and product offerings. Consider these statistics ( source ): Companies who exceed lead and revenue goals are four times as likely to use buyer personas for demand generation than those who missed lead and revenue goals.

Buyer Personas 323

Buyer Personas Marketing Automation Services Enterprise Management Work Management 323

WebMarketCentral

SEPTEMBER 29, 2009

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Demand generation" is a better term, though still not precise. Customers are those who've advanced from email service providers (ESPs). They apply technology to a difficult process.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

MARCH 3, 2009

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite.

Enterprise Management 20

Enterprise Management Marketo Marketing Management LEADSExplorer 20

Vidyard

SEPTEMBER 24, 2014

They’re searching for products and services: 46% of searchers now use mobile exclusively to research. With the right marketing automation platform in place, like Marketo, Eloqua, or Pardot, you have the data from all crucial customer touch points in one place to consolidate all of the collected data.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Ambal's Amusings

DECEMBER 17, 2009

Customer service insights can help you learn what’s working and what’s not, as well as what may be of increasing importance in the future. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Ardath Albee Recommends.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Vidyard

NOVEMBER 11, 2016

At Viewtopia, the Video Marketing Summit held in San Francisco November 9-10, one of the biggest themes to emerge from all of the talks, keynotes and sessions was companies using video more than ever, and bringing more and more of that video production in-house. Video Marketing Campaign of the Year – Lenovo & Traction.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. So, take my comments with a grain of salt.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

AUGUST 23, 2009

The result has been a profusion of single-function products that provide one part of a comprehensive solution. Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. Many demand generation vendors now offer something along those lines.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. They email these lists regularly with the goal to schedule more sales appointments, or maybe they will send a newsletter or product offer. This is a good thing! 3) People don''t exist in a vacuum.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Marketing Insider Group

JUNE 19, 2012

One of the biggest challenges in Online Marketing is the over-abundance of late-stage, product-specific and gated content. Joe Chernov, VP of Content Strategy has offered up a whole deck on content and demand generation. Maybe you do the same? This content is great for buyers who are ready to “buy now.”

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Demand Generation Agencies 100