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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? I wrote recently on this blog about a general, prescribed approach to the use of purchased lists that leans heavily on personalized sales outreach, paid social ads, display advertising, and content syndication , with bulk sends only as a last resort. (As

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Email Deliverability

DealSignal

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? Yet, it continues to be one of the most effective channels for outreach compared to phones and social networks. Without a good understanding of email deliverability, sales and marketing teams can run into issues such as: Harming sender reputation.

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Master Social Media Influencer Contracts: A Brand’s Guide + Free Template

SocialPilot

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract? But it shouldn’t end there.

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B2B Reads: Pushy Sellers, Email Deliverability Challenges, & Making Content More Human

Heinz Marketing

Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges. Email deliverability can feel out of your control. However, now that Google Workspace and Outlook 365 are making serious inroads into the corporate email market, B2B email deliverability is behaving more like deliverability for B2C brands.

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Top 4 takeaways from Season 1 of Deliverability Defined

ConvertKit

In episode 20 of the Deliverability Defined podcast, Melissa and I discuss the 4 biggest takeaways from season 1. We’ve made it through the inaugural season of Deliverability Defined! Since we’ve covered so many important deliverability topics over the course of this season, we wanted to bring you our top takeaways.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

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How B2B Data Quality Impacts Email Deliverability

DealSignal

How B2B Data Quality Impacts Email Deliverability? If you don’t utilize B2B data that is refreshed and verified on-demand, you risk facing common challenges with maintaining email deliverability. These failures in email deliverability can ultimately hurt your sender’s reputation and deliverability score.