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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) However, remember that the threshold may also include bulk sends from sales tools like SalesLoft or Outreach. Yahoo’s rules are expected to be similar.

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How Email Deliverability Affects Your Business

Marketing Insider Group

Email deliverability is a little more technical than crafting subject lines or choosing copy for a call to action. However, if you want to get the most from your email marketing, your deliverability matters most of all. Think of email deliverability as the foundation of your email marketing skyscraper. But where to begin?

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Email outreach for marketers: Measuring and optimizing performance

Martech

Yet, we enhanced our outreach by testing, learning, and focusing on key metrics. Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Preparation is vital.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. I’ll share actionable and proven strategies to navigate these rules effectively, ensuring your outreach remains powerful.

Outreach 104
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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

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How B2B Data Quality Impacts Email Deliverability

DealSignal

The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. Many marketers fear, delay or altogether avoid running large-scale email outreach. This can wreak havoc on your email marketing efforts and damage your email deliverability.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements. Email Deliverability at Stake First and foremost, the deliverability of your emails is on the line.