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Brandmaker acquires Allocadia for combined marketing ops offering

Martech

Marketing operations and marketing resource management software company BrandMaker announced it has signed a definitive agreement to acquire a leader in performance management solutions, Allocadia. The marketing services support over 300,000 global users. Why we care.

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6 Reasons to Get Excited About MRM 2.0: Percolate & Allocadia

Allocadia

MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space). Aprimo, Orbis, and SAS.)

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

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6 Reasons to Get Excited About MRM 2.0: Percolate & Allocadia

Allocadia

MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space ). Aprimo, Orbis, and SAS.)

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Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief

Martech

Good morning, Marketers, and are you getting cold feet? I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. OOH as a programmatic channel is a gamechanger for marketers looking to reach consumers who are out in the world and close to purchase.

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Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.

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SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

Customer Intelligence” is SAS’s name for the platform underlying its enterprise marketing offerings. Labels aside, the biggest news within this release of Customer Intelligence is the addition of Real-Time Decision Manager (RDM), a system that…well…makes decisions in real time.