Customer Experience Matrix

NOVEMBER 15, 2007

Customer Intelligence” is SAS’s name for the platform underlying its enterprise marketing offerings. Labels aside, the biggest news within this release of Customer Intelligence is the addition of Real-Time Decision Manager (RDM), a system that…well…makes decisions in real time.

Resource Management 120

Resource Management Enterprise Management Work Management Marketing Management 120

The Effective Marketer

MAY 9, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Customer Experience Matrix

JANUARY 25, 2008

It was Alterian 's turn this week in my continuing tour of marketing automation vendors. As I’ve mentioned before, Alterian has pursued a relatively quiet strategy of working through partners—largely marketing services providers (MSPs)—instead of trying to sell their software directly to corporate marketing departments.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Buzz Marketing for Technology

JUNE 27, 2008

Management. Marketing & Advertising. Human Resources & Employment. Management & Leadership. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. Human Resources. Now the very definition of groupware is being reexamined. Labor & Employment.

Work Management 100

Work Management Marketing Management Resource Management Software 100

Online Marketing Institute

JULY 31, 2009

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Buzz Marketing for Technology

JULY 9, 2008

About Us | RSS | Advertise | Contact Us. GOYAMI: search engine marketing. Emergence Marketing. Regina Miller has more than 18 years of experience in Organization Development, Human Resources, Leadership Development and International Operations. Home > Weblog Columns > Future Tense. Weblog columns [select a blog].

Work Management 100

Work Management Enterprise Management Marketing Management Resource Management 100