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Brandmaker acquires Allocadia for combined marketing ops offering

Martech

Marketing operations and marketing resource management software company BrandMaker announced it has signed a definitive agreement to acquire a leader in performance management solutions, Allocadia. The marketing services support over 300,000 global users. Why we care.

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HR Software Selection Guide 2022?

TrustRadius Marketing

The right HR software solution can improve your workplace environment tremendously. The biggest issue is the software selection process and how to find one to meet your business needs. . What is HR Software? Put simply, it’s designed to manage your employees and their experiences.

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Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.

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Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief

Martech

Good morning, Marketers, and are you getting cold feet? I think we’re all going through the same process of trying to figure out what’s really safe and what risks, if any, are worth taking. OOH as a programmatic channel is a gamechanger for marketers looking to reach consumers who are out in the world and close to purchase.

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SAS Adds Real Time Decisioning to Its Marketing Systems

Customer Experience Matrix

The Web site lists 13 “Solution Lines” ranging from “Activity-Based Management” to “Web Analytics”. The “Customer Relationship ManagementSolution Line has 13 subcategories of its own (clearly no triskaidekaphobia here), ranging from “Credit Scoring” to “Web Analytics”. So is Profitability Management.

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10 Recruiting Blogs to Bookmark Today

Zoominfo

We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. And in the process, have some fun and grow our businesses. 2. Society For Human Resource Management (SHRM).

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

The technological advancements we have today provide a form of ‘lifesaver’ for some business owners that allow businesses to retain revenue and still provide services and/or sell products to their clients. In a way, transactions may become just that — system enabled delivery of a product or service that lacks the human element.