KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. So, for example, you can see who has liked posts or clicked on links from your Facebook posts through Facebook Insights.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

ClearVoice

JANUARY 10, 2020

After conducting a handful of interviews in quarter one, take the early part of quarter two to dig deep, advises Johnson: Take a close look at your customer stories with an eye toward how your brand solved a problem or added value to the person’s life. By talking to them, of course. Goal #3: Use customer stories to increase engagement.

Paper 92

Paper Eye-Tracking Viral Marketing Newsletter 92

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

CoSchedule

SEPTEMBER 2, 2022

Many marketers focus on high-volume channels like Facebook, TikTok, and Google. update, targeting and attribution have become much more difficult on Facebook and Instagram. Advertisers now must allocate budgets with incomplete information without the ability to track and attribute user actions. Since Apple’s iOS 14.5

Paid Content 44

Paid Content Work Management Marketing Management Budget Programs 44

Hubspot

JUNE 23, 2013

Earlier this week, we heard that Facebook was going to be announcing a new product. To help us all keep track of these lightning-fast changes, we decided to dedicate our weekly Sunday roundup to Facebook. To help us all keep track of these lightning-fast changes, we decided to dedicate our weekly Sunday roundup to Facebook.

Facebook 28

Facebook Video Marketing Paid Search Agency Planning 28

Outbrain

MAY 20, 2020

Ever wondered what a first-time native experience looks like through the eyes of an Affiliate? And when it comes to scaling my targets, recent data shows Outbrain’s reach surpasses that of Facebook and Google when it comes to scaling. And of course, can’t overstate the importance of cross-channel tracking.

CTR 37

CTR CPC Cost Per Click Advertising Funnels 37

Optinmonster

MAY 4, 2021

The more eyes you can get in front of your Mother’s Day social media effort, the more successful your promotion will be. But the easiest will definitely be using RafflePress : RafflePress is the best giveaway plugin on the market. With this tool, WordPress users can create viral contests in just a few minutes.

Promotion 104

Promotion Budget Programs Tools Landing Pages 104

Martech Advisor

JANUARY 16, 2020

Definition, Components, Benchmarks, & Best Practices with Examples. Definition, Types, Strategy, Best Practices with Examples. Therefore, it is imperative to keep an eye on your competitors. Introduce an ROI-tracking Mechanism. Learn More: What Is Native Advertising? Inbound Vs. Outbound Marketing.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . These are super important, but hard to track without a tool. Forecast - We track all deals with the closed-date of the current quarter. . 7: Closed/won. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ConvertKit

FEBRUARY 16, 2021

In just two weeks, she attracted more than 1,000 subscribers and confirmed she was on the right track with her niche. Her decision came from her personal experience because everything she learned about blogging, she learned over a long time from Facebook groups for bloggers. Her efforts are definitely paying off.

Communities 76

Communities Newsletter Blogger Landing Pages 76

Single Grain

OCTOBER 23, 2023

I was getting a bit frustrated dealing with everybody over Facebook messenger and email. So, definitely developing those vertical accounts has worked really, really well. Vertical accounts are much easier to grow because you can do things like leverage viral trending content. How do I make an online business for this?”

Social Media 98

Social Media Media eCommerce Verticals 98

Sprout Social

DECEMBER 21, 2022

While organic social media definitely isn’t what it used to be, it certainly isn’t dead. The true differences between organic vs. paid social media lie not in the definitions but in the benefits. These posts take the brand’s Facebook page from a simple promotional page to a content hub of vegan and vegetarian-friendly recipes.

Paid Social Agency 132

Paid Social Agency Social Media Work Management Organization 132

Convince & Convert

SEPTEMBER 21, 2010

Social media is by definition slow. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Sprout Social

JANUARY 11, 2021

Chances are you’re already tracking social media shares. From identifying your top-performing content to uncovering messages that resonate with your audience, tracking social media shares should be a top priority for brands today. 8 ways to improve your campaigns by tracking social media shares. And rightfully so.

Social Media 106

Social Media Campaigns Media Eye-Tracking 106

Hubspot

SEPTEMBER 23, 2020

The good news is that it's actually pretty easy to give your viewers an outstanding experience, whether you're participating in an online meeting on Zoom or livestreaming on popular platforms like Facebook Live, Twitter Live, Periscope or Instagram Live. Facebook Live. Benefits of Livestreaming. billion monthly active users.

Broadcasting 100

Broadcasting Lock-In Facebook Twitter 100

Sprout Social

MARCH 31, 2020

However, presenting death rates as a “fun fact” with a #TriviaTuesday hashtag is definitely in poor taste. Plus, a corresponding Facebook Group with more than 59,000 members cited hair damage and loss from using DevaCurl. Employee errors and bad behavior gone viral. — DevaCurl (@DevaCurl) February 29, 2020.

Social Media 133

Social Media Planning Media Viral Marketing 133

Sprout Social

SEPTEMBER 8, 2016

While it’s very easy to group the two together, they do have their own definitions. For example, on Facebook a post can be displayed in the News Feed from the original publisher and appear a second time when a friend shares the publisher’s post. Facebook has varying levels of each. Here’s a crash course in reach vs. impressions.

Impressions 94

Impressions Eye-Tracking Viral Marketing Display 94

Optinmonster

JANUARY 15, 2020

There are many mobile marketing definitions floating around but here’s the simple version: Mobile marketing is adapting your marketing efforts to reach users who are interacting with your brand or business from their mobile devices. Encourage Users Check-in From Facebook. What Is Mobile Marketing? Start a Podcast.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

Hubspot

NOVEMBER 6, 2018

But, if you see a Nike billboard, scroll past a Nike sponsored Instagram post, and receive a Nike email all promoting the same product … you’ve definitely witnessed a marketing campaign. Despite their simple definition, marketing campaigns can take a lot of work. For what purpose do they use Instagram, Facebook, and other networks?

Paid Content 101

Paid Content Campaigns Paid Search Agency Planning 101

Optinmonster

FEBRUARY 10, 2020

You’re definitely not the only one. Fortunately, the definition is simple: Inbound marketing is the process of organically attracting and building relationships with people by providing help, education, and value to their lives. As you can see, the pros definitely outweigh the cons. Well, the drink went viral.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Unbounce

MARCH 20, 2019

And, to paraphrase Contently’s Bradley Little , going viral is not a strategy.). In the desktop version, Aaptiv’s pitch includes screenshots and copy that show off unique programs, expert trainers, and custom tracking in action. Keep the eye moving down. That’s why the copy here is so straightforward. EDITOR’S NOTE.

Landing Pages 145

Landing Pages Work Management Mobile Marketing Marketing Management 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. The key reason for tracking metrics is to speak the same language that your CEO and your CFO do. Digital Advertising Can Go Viral. (At

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. The key reason for tracking metrics is to speak the same language that your CEO and your CFO do. Digital Advertising Can Go Viral. (At

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Mobile Advertising 48

Outbrain

FEBRUARY 26, 2020

Think about how you can connect to your audience, what techniques would make the video especially memorable to viewers, and what could make it shareable, perhaps even with the potential to go viral! If a slow, pensive track fits in with your plot and characters, you can definitely go with that instead of gravitating toward happy tunes.

Storytelling 48

Storytelling Budget Programs Video Marketing Tools 48

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them. Link Building.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Outbrain

DECEMBER 8, 2019

This ingenious travel campaign, promoted via paid ads on Facebook, takes native advertising to the next level, and got the advertiser a 24% boost in revenue. Their native ads campaign, which appeared in the Guardian among other places, featured eye-catching math riddles with colorful moving images that were too tempting not to click.

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

Hubspot

SEPTEMBER 26, 2013

What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. The practice of closed loop marketing is being able to execute, track and show how marketing efforts have impacted bottom-line business growth. Closed Loop Marketing. Don’t blow it.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

seo.co

DECEMBER 8, 2020

Paid advertising, meanwhile, is more of a science than an art; there’s a definite relationship between advertising dollars spent and ROI. Google and Bing both look for what we call social media signals, which are user-initiated actions like Twitter retweets, Facebook likes and shares, social bookmarks, and much more. Internal linking.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Single Grain

JULY 7, 2020

Definition and Demographics. was launched as an app on which people could create short (up to one minute) lip-syncing music videos with sound tracks and effects. They prefer to be influenced by “real people,” whether they’re celebrities with zero make-up on and bags under their eyes or the girl/boy next door. What Is TikTok?:

Paid Search Agency 122

Paid Search Agency Ads Viral Marketing Planning 122

Single Grain

OCTOBER 27, 2020

The results they’re getting (you can see how much someone is bidding on a PPC campaign or their engagement rate on social media in the blink of an eye). You likely already have a list of some of the competitors you want to keep an eye on. 3 Things We’ve Learned from Ranking for Competitive Keywords With Viral Traffic.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

seo.co

MARCH 30, 2022

As usual, this guide (like our other definitive guides ) is broken up into clear sections, so feel free to jump around to the sections that matter most to you and your brand. Social media is a broad term—as you well know, there are dozens of different social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Sprout Social

OCTOBER 17, 2016

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. A better approach is to set your eyes on two or three main social networks, and commit to growing those profiles as much as possible. Choosing Your Social Networks.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

JULY 10, 2023

In this blog post, we’ll go over 24 LinkedIn growth hacks (plus 7 bonus tips) that you might not know about that can help you build brand exposure and increase engagement Work With Us Engaging Comments for Viral Reach To kick off our LinkedIn hacks, let’s explore the power of engaging comments.

Linkedin 40

Linkedin Webinar Metrics Viral Marketing B2B Thought Leadership 40

Single Grain

JULY 10, 2019

You can do this on Facebook too, but be sure to include an image or video. LinkedIn users don’t mind reading text, but on Facebook, visuals matter. The more eye-catching and engaging, the better. With text-based content like blog posts and articles, you can post them in their entirety on Facebook or LinkedIn.

Social Media 109

Social Media Tactics Social Marketing Media 109

Convince & Convert

MARCH 24, 2016

more likely to go viral. They wanted to find out what makes content go viral. A predictable list post might contain tips like tracking your calorie intake. You can do better by making a list of common questions and answering them: What’s the best app for tracking calories? Facebook shares. Image via serpIQ.

Content 166

Content Lead Scoring Lead Ranking Template 166

Single Grain

MARCH 22, 2023

But the most important way to know what’s working in terms of length is to track the drop-off point. And if your business is B2B, you definitely should check it out. And that’s going to help you foster the initial engagement to give the push that a post needs to have to go viral.

Linkedin 59

Linkedin Paid Social Agency Paid Search Agency Broadcasting 59

Contently

APRIL 24, 2019

Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. The insurance company developed a system that tracked savings, and over a six-month span, it avoided $1.2 million in content costs. Set new goals and objectives.

Budget Programs 167

Budget Programs Top of Funnel Ad Building Content 167