article thumbnail

How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. Now, their teams can target specific audiences with custom product or service messages. We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As

article thumbnail

Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

As the head of enterprise product and sales at ZoomInfo, I had the opportunity to speak with JP Valentine on The Alldus Podcast: AI in Action. Data as a service (DaaS) is a suite of products and services that automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources together.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. Now, teams can target specific audiences with custom product or service messages. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As

Privacy 98
article thumbnail

How to Sell a Product Without Sounding Salesy

ConvertKit

Some people think promoting other people’s products is so much easier than promoting their own, while other people break out in a cold sweat at the thought of it. I think we can all agree that gets tiresome after the 100th duplicate email! 3 keys to learn how to sell a product without being salesy. No, I don’t mean like that.

Product 93
article thumbnail

Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

Mobile apps are the most common examples here: social media, learning, personal productivity, creative tools, etc. (3) The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. Such “bottoms up” product-led growth (PLG) strategies have proven highly effective.

article thumbnail

What’s New with Albacross in April

Albacross

Q2 has just kicked off, and our product team brings exciting new features, integrations, and improvements that you know about. New Products & Add-Ons. The new feature reveals the IT products that your prospects are purchasing, how they’re using them, and for how long. Let’s see what’s new in April. ??

article thumbnail

January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. I don’t usually promote products in the 30/30, but this product is near to my heart. This is welcome news for some.