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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021.

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How to improve marketing ROI with clean data

Martech

Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Soccer leans on a CDP to make its marketing automation more personal. “When we took that deep dive, we found that there were some things clouding that view.

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AWS unveils AWS Entity Resolution

Martech

“AWS Entity Resolution allows us to easily match and link these disparate records to create a 360-degree view of our customers, enabling us to deliver a more personalized guest experience at every touch point, across our portfolio of hotels around the globe.” How it works.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Learn how Sobeys creates connected, personalized customer experiences. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As

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7 Ways to Improve Your Lead Management Process

Zoominfo

Personalize your lead capture process. Here are some tips to make your lead capture process more personalized: Use custom web forms: Prospects arrive at your site from a number of channels and at various stages of the buyer’s journey. Personalization will help you boost conversions and generate more high-quality leads.

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

2) Any apps that are personally used by employees without being expensed. Mobile apps are the most common examples here: social media, learning, personal productivity, creative tools, etc. (3) The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. It’s a lot of small apps.

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What’s New with Albacross in April

Albacross

Optimize sales outreach : prioritize accounts with the highest likelihood to buy and personalize outreach efforts. Now you can map fields for record matching and de-duplication checks using all Albacross data points (e.g., The new record matching mechanism eliminates duplicates and ensures data accuracy. Record Matching