Marketing Insider Group

NOVEMBER 23, 2023

When did content marketing start? I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

KoMarketing Associates

JUNE 30, 2021

Usually this principle is applied to potential customers in the context of conversion rates. When data is murky, it’s harder to make the right decision. When a marketer isn’t clear on what the next right step is, they will resist taking action. So always be clear about what your company’s primary goals are.

Lead Generation 223

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 223

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). It’s up to Dan, his team and the business lines to decide where they can spend their time and resources, and consider how to prioritize projects with company-wide goals in mind.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Unbounce

JUNE 21, 2022

And that’s exactly what happened when Peter Letts discovered scuba diving. I thought I could do the same thing when I opened up my own business. Then we had multiple lockdowns, shrinking our customer base to only our council area. Ideally, we’re looking for six to 12 new customers a month,” Peter explains.

Landing Pages 140

Landing Pages Business Conversion Rate Click Rate 140

Stevens & Tate

OCTOBER 20, 2020

A smart goal is basically what the acronyms from the name suggest. The Smart Goal process provides a frame where you can create a long term goal. It also provides a time limit for you to work on the same goal. Smart Goal Examples for Business. It should bring the number to a total of 8.

Examples 135

Examples Business Work Management Training 135

Unbounce

NOVEMBER 23, 2021

Many marketers struggle for hours, days, or weeks because they’ve been told design is one of the most significant factors when it comes to landing page performance. Many marketers struggle for hours, days, or weeks because they’ve been told design is one of the most significant factors when it comes to landing page performance.

Landing Pages 145

Landing Pages Design Conversion Rate Copywriting 145

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Custom CTAs made easy with SocialPilot. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Unbounce

FEBRUARY 9, 2022

Bringing a collection of best-in-class apps to Unbounce’s Smart Builder is just another way we’re expanding our offerings beyond landing pages—helping you create campaigns in half the time, conserve resources, and increase your conversions by up to 30%. And while our customers grow, so too will our library of apps.”.

Landing Pages 132

Landing Pages Tools Business Small Business Marketing 132

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing is a smart strategy. The numbers are broken down by industry to make comparisons easier. OK, we get it.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Salesforce Marketing Cloud

DECEMBER 19, 2022

This vision should be broken down into discrete business goals and outcomes – faster customer onboarding, for instance, or higher subscription-based revenue. Business goals and outcomes keep you focused on the results that matter. Map success metrics to your goals and outcomes. It’s not enough to say “revenue growth.”

Work Management 98

Work Management Lead Scoring Lead Ranking Organic Leads 98

Adobe Experience Cloud Blog

JUNE 19, 2020

It’s critical to hit conversion goals but losing an audience member’s ear forever is hugely impactful and can take months or even years to repair. But how can you reduce send lists while also reaching or even exceeding your goals? Receive alerts when a goal is predicted to miss. Hit and exceed event goals.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

Biznology

APRIL 27, 2018

The first it to determine your business goals, and the second is to recognize the key performance indicators that support the goals. It’s best to take your time on the front end, setting your goals and key performance indicators prior to getting in the daily grind of managing your campaigns. You just have to be smart about it!

Marketing Budget 182

Marketing Budget Work Management Marketing Management Small Business Marketing 182

Litmus

JUNE 28, 2022

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Personalizing for personalization’s sake isn’t enough to be effective–in email or any other channel.

Ideal Customer Profiles 81

Ideal Customer Profiles Email Marketing Personalization Marketing Strategy 81

Only B2B

FEBRUARY 20, 2023

Businesses that sell products or services to other businesses (B2B) require an effective appointment setting process to meet potential customers and convert them into paying clients. Appointment setting, when done correctly, may completely transform any business. Second, it could provide you with some predictability.

Work Management 127

Work Management Ad Building Marketing Management B2B 127

Smarte

DECEMBER 9, 2021

The SMARTe Method to B2B Data Enrichment. Technology, strategy, and an optimized database should be at the top of your list to increase conversions and foster beneficial customer relationships. So, you possess customer data and lots of it. But, just this information is not enough for you to personalize your communication.

B2B 98

B2B API Eloqua B2B Sales 98

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important? Create for one person, not for many.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Martech

APRIL 5, 2023

when a country’s gross domestic product falls in two consecutive business quarters). What our customers think matters more — and right now, they’re pretty pessimistic. When times get tough, marketing budgets get cut. Call a deliverability expert to help you break through a logjam and get seen by more customers.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is indeed one of the most effective ways to reach potential customers, make a genuine connection, and eventually turn them into buyers. Set Your Influencer Campaign Goals Every marketing strategy starts with setting up a set of goals. billion by 2025. No surprises there. Influencer marketing is no different.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Optinmonster

JUNE 5, 2022

Are you curious about how to use geotargeting to reach more customers with your website content? Show international customers content in their preferred language. For example, Sportique has a special partnership with UberRush that allows them to offer same-day delivery for San Francisco customers. Reach More Customers.

Conversion 113

Conversion Click Rate Tagging Display 113

Sprout Social

OCTOBER 27, 2022

What does it mean to have exceptional customer service? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. How do customers use social media for support? I emailed Customer Help and waited, but no response.

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Metadata

FEBRUARY 14, 2024

The demand generation tactics of yesteryear are no longer enough, especially if you’re strapped for resources and leadership is asking you to drive more pipeline. Conversely, revenue marketing focuses on the customer journey and long-term goals such as retention, customer lifetime value (CLTV), and expansion.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Adobe Experience Cloud Blog

JUNE 6, 2018

It’s not enough to just create content, send it out into the world, and hope for results. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. Determine the goals of the program. Example Goal: Generate more leads.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

Oktopost

DECEMBER 21, 2023

It also requires constant monitoring and optimization to ensure that the budget is aligned with marketing goals and delivers maximum impact. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. CMOs have long encountered this problem.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Only B2B

AUGUST 31, 2023

In the world of marketing and sales, it’s really important to find potential customers in a smart way. This means sifting through lots of leads and focusing on the ones that are most likely to become valuable customers. This blog looks into what MQL criteria are and how they help us find potential customers that matter.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 62

Optinmonster

JANUARY 24, 2024

By finding this out early on, you can “pivot” as needed to meet your revenue goals (by pulling out a backup campaign, for example). via Blue Fountain Media How to Calculate: Total Opens / Emails Delivered When to Track: Weekly Factors: There are a couple of factors that can affect your open rate.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Unbounce

APRIL 15, 2021

That elusive product-market fit just kinda works itself out when you’re peddling business casual pajamas.). In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or Quite a family you have.).

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Unbounce

NOVEMBER 18, 2021

And collectively when you do something little to brighten someone’s day, there is going to be a ripple effect. It’s normally the reason why our customers land on us—because they’re looking for something different and, frankly, something meaningful,” Claire says. Raise Craze’s primary target customers are schools. We know it.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

ClearVoice

MARCH 11, 2020

SMART goals are Specific, Measurable, Attainable, Relevant, and Time-bound. Using the SMART goal method is an effective way to outline your own aspirations while challenging you to think critically about why you’re making a goal, how you’ll do it, and when you’ll accomplish it. The 101 on SMART goals.

Examples 80

Examples Work Management Class Paid Search Agency 80

Sprout Social

FEBRUARY 3, 2022

That is, random promotions with no end-goal, strategy, or definition of “success.” The concept of a “campaign” is a staple of marketing itself but perhaps it doesn’t get talked about enough. Improve customer engagement and satisfaction. Increase customer lifetime value (CLTV). The reality?

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Setting non-specific goals. Whatever your content’s goal, a vague statement of purpose won’t cut it. Perhaps you’re trying to attract new customers: What’s your current customer acquisition cost, and what cost per acquisition would successful video content achieve? Where Marketers Go Wrong. Giving short shrift to editing.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Walker Sands

FEBRUARY 23, 2023

Regardless of your motivation, it’s crucial to establish goals for your rebrand before you begin the heavy lifting. Establishing Goals for Your Rebrand The first step of a rebrand is to establish goals and desired outcomes for the initiative. The next step involves defining your goals using the SMART goals method.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Martech

DECEMBER 21, 2023

It’s like a basketball coach keeping plays to herself, only revealing them when it’s time to execute. If you’re running a brand awareness ad be sure it can stop someone in the midst of their scrolling long enough to debate reading the next word. There are two things to do before starting this process. Nail your value proposition.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Analytics Tools Product Paid Search Agency 105

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Prioritize goals based on their impact.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Martech

OCTOBER 16, 2023

Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. They’re tied to a customer’s action and deliver value that should lead to a conversion. They can be financial or contractual.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

Sprout Social

DECEMBER 6, 2023

When people typically envision influencer marketing, their minds often go to business-to-consumer interactions. When you think of B2B influencer marketing, you probably think of LinkedIn. When you think of B2B influencer marketing, you probably think of LinkedIn. There lies the magic of B2B influencer marketing.

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Unbounce

JULY 7, 2021

Sure, that means there are more opportunities than ever before to attract potential customers online, but there’s also a lot more competition. With 40% of small businesses saying that attracting customers online will be their greatest challenge over the next year, the days of getting ahead simply by being online are over.

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. For a software company, that means when they’re not using your product. Those people, often senior leaders at an organization, need to feel confident in your partnership, authority in the industry and understanding of their business needs and goals.

Brand Identity 126

Brand Identity Branding Ad Building Work Management 126