Tony Zambito

MAY 4, 2021

Marketing and Sales Leaders Must Build Capabilities To Understand New Target Buyer Personas. The roles of marketing and sales professionals have changed quite a bit in the last decade. One core competency that has become a must-have for marketers and sellers is having the capabilities to truly understand buyers.

Buyer Personas 328

Buyer Personas Account Based Marketing ABM Organic Leads 328

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 257

Enterprise Management B2B Marketing Tools Marketing Management 257

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? And How Can They Help Marketers? This is where personas come in.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 284

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 284

Heinz Marketing

APRIL 30, 2024

By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. This necessitates a strategic approach that transcends traditional marketing tactics.

Account Based Marketing 89

Account Based Marketing B2B Marketing B2B ABM 89

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona.

Social Media 324

Social Media Top of Funnel Social Marketing Marketing & Strategy 324

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Behavior: This is the final piece of the buyer persona puzzle.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Under marketing?

Allocation 105

Allocation Resource Management Marketing Management Budget Programs 105

Martech

MAY 14, 2024

AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode features marketers discussing the ways they’re experimenting with and using AI in their work, with a focus on customer experiences.

Youtube 97

Youtube Conference Work Management Marketing Prospects 97

ClearVoice

DECEMBER 18, 2023

What is a buyer persona? A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. Why are buyer personas important? In that case, you understand the importance of buyer personas. How do you create a buyer persona?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Lead Ranking 113

Lead Ranking Lead Scoring Sales Qualified Leads Cross-Selling 113

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Lead Forensics

APRIL 30, 2024

Established companies falter when they ignore the changing behavior of customers. Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. One reason for this may be that no buyer personas have been created, or if they have, something’s wrong with them.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

Martech

APRIL 29, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Marketing Automation Services 103

Marketing Automation Services Tools Marketing AI Ideal Customer Profiles 103

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

Digital Asset Management 110

Digital Asset Management Personalization Enterprise Management Tagging 110

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. ICP vs. buyer persona: Which is the way to go?

Ideal Customer Profiles 123

Ideal Customer Profiles Profiling Enterprise Management Work Management 123

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. This can lead to confusion and erode trust.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Martech

APRIL 15, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Deep Linking 98

Deep Linking Best Practices Marketing AI Class 98

Only B2B

APRIL 30, 2024

Whether you are launching a product or updating an existing go-to-market strategy, your organization needs a solid GTM strategy to reach the right audience, drive revenue, and sustain economic challenges. To achieve this, you require a meticulously crafted actionable go-to-market plan. What is GTM in B2B Marketing?

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Tiecas

MAY 17, 2024

They have invaluable insights into customer needs and objections. It’s a digital experience that converts visitors into leads and customers. Identifying Your Key User Personas Start by defining the different types of users who visit your website. This forms the basis of your website’s messaging and content strategy.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. Understanding their journey is where B2B customer insights come in. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

Ideal Customer Profiles 117

Ideal Customer Profiles Buy Marketing Automation Services Work Management 117

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Budget Programs 115

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 115

Content Standard

NOVEMBER 16, 2023

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. Delivering the content we ‘think’ our customers want has proven ineffective.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Startups 107

Startups Marketing AI Best Practices Customer Satisfaction 107

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. The world of B2B marketing automation is on the brink of a full-fledged AI-driven revolution. Human touch alone won’t suffice in deciphering customer nuances.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Here are a few examples: 1.

Business 103

Business Best Practices Marketing AI Forecasting 103

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. The idea is to teach us about the ideal customer. The problem with personas. Writing for one person can be absolutely inspiring.

Buyer Personas 217

Buyer Personas Storytelling Creativity Conference 217

Top Rank Marketing

MARCH 25, 2024

TopRank Marketing has worked with clients in both the B2B and B2C realms over the last two decades. But we also fully recognize the enduring factors that distinguish successful marketing in B2B versus B2C. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 129

Top of Funnel SEO Long Tail Marketing B2B 129

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important?

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 183

Demand Generation Agencies Content Demand Generation Paid Search Agency 183

Top Rank Marketing

APRIL 22, 2024

Using AI for content is a little like using a crowbar for a hammer. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things. Where AI really shines in marketing is in data analysis.

Lead Ranking 126

Lead Ranking Generation Ideal Customer Profiles Lead Scoring 126