Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. to 3x faster.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Martech

DECEMBER 4, 2023

It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market. Many media platforms provide brand lift studies. Ask your representative or customer support for guidance. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Image credit: HubSpot No one likes to be pressured. Address their last-minute concerns.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer. Why Should Brands Bother With Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

ClickZ

OCTOBER 22, 2020

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology. What is it?

Enterprise Management 133

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 133

Spiralytics

NOVEMBER 17, 2022

Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. Your website is among the first resources they visit to look for information, and it’s your opportunity to show them how much existing customers are happy with your product or service. Source: Brakes To You.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. Don’t overlook video in your strategy. Don’t overlook video in your strategy. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Is it relatable, funny, or engaging?

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Zoominfo

JANUARY 8, 2021

Lead gen marketing is what businesses do to attract ideal customers. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Lead Forensics

APRIL 16, 2024

AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior. In fact, research by Accenture indicates that customers are 5x more likely to convert when they feel a company understands their individual needs.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

ATAK Interactive

JULY 21, 2020

Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. B2B businesses today operate in a new reality.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

BOP Design

APRIL 13, 2020

Embrace Video. Communicators have turned to video as a workaround for serving existing clientele and reaching new ones. The statistics on video speak for themselves: 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video. Source: HubSpot ). Source: HubSpot ).

Design 127

Design B2B Case Study Case Studies 127

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. Suite vs. Best-of-Breed Platform Ecosystems.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Difficulty prioritizing leads and managing a large volume of prospects and customers. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

DECEMBER 26, 2023

Cooperation between direct reps and partners In the SaaS business, customer retention rates are higher when a partner is involved throughout the customer journey, from discovery to post-sale. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

Account Based Marketing 75

Account Based Marketing Case Study Case Studies Studies 75

ATAK Interactive

JULY 21, 2020

Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers. Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. B2B businesses today operate in a new reality.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. It may be your brand proposition or your insights, but whatever it is, we can consider it to be content, and your prospective customers want more of it.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmarkLabs

JUNE 13, 2022

Your buyer personas will assist in creating effective messaging that aligns with real customer needs and desires. While larger companies may conduct customer interviews to guide the creation of buyer personas, it won’t be as realistic for smaller businesses with less time, fewer resources, and fewer customers. Graphic: HubSpot.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights. Mode of Learning: Online bootcamp. Course Duration: Six months.

Course 112

Course Paid Content Marketing Analytics Tools Work Management 112

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

SmartBug Media

APRIL 4, 2022

The top data intent providers listed below can give you incredible insight into what your potential customers are searching for at every stage of the buyer’s journey when researching to buy a solution to their problems. Top 4 Intent Data Providers and Their Use Cases. You can read the full use case here. Demandbase.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. For inspiration, HubSpot offers many examples of best practices for landing pages. Click To Tweet Understand the importance of customer journey and intent. Slow pages lead to an increased bounce rate.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Directive Agency

JULY 31, 2023

Embed video] These video ads are effective because they’re out of the box, scroll-stopping, shareable, and highlight why you shouldn’t choose the competitor. This is an excellent example of how to reach potential customers that go beyond best practices. Hubspot does this with its “Make My Persona” content.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. CRO is the art and science of making your website more effective at converting visitors into customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Vidyard

JUNE 25, 2020

million users of its video creation, sharing, and engagement tools, with an increase of more than 400% in new monthly sign-ups. More than 50% of business professionals report they are now sending asynchronous video recordings while 87% report greater use of live video conferencing. In the past 90 days, Vidyard has added 2.8

Work Management 124

Work Management Video Marketing Barriers Marketing Management 124

Unbounce

JANUARY 13, 2022

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. For example, a jaw-dropping 2018 study showed that 29.5% Source: Hubspot. Video content is a marketer’s best friend.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. Video is shared 1,200% more than links and text combined.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. And so many choices out there. Which products are best suited to the B2B world?

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Lake One

APRIL 18, 2023

HubSpot CEO Yamini Rangan introduced the Crisis of Disconnection at the first in-person Inbound conference post-global lockdown. A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

SmartBug Media

DECEMBER 28, 2020

If you are a power user of HubSpot and in a sales/business development role, then you’ve most likely heard of, or perhaps even used the tool Sequences. Now, simply add video to your sequencing, and you’ve just created a recipe for awesomeness. Now, simply add video to your sequencing, and you’ve just created a recipe for awesomeness.

Hubspot 98

Hubspot Video Marketing Touchpoints Cold Calling 98

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Adobe Experience Cloud Blog

JANUARY 22, 2020

Television spawned the rise of video marketing on social media. Sure, having one core competency is good, but you also need to create enough variety that you’ll keep your current customers interested and your prospective customers intrigued. The capacity to produce quality video in this day and age is so easy,” says Wedren.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Hubspot

FEBRUARY 9, 2021

Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021. According to HubSpot Sales Manager Korina Ortiz , sales professionals need to avoid holding onto outdated positioning statements in 2021. Instead, she advises salespeople to "be 100% curious about their customers' new reality.".

Sales Management 94

Sales Management Tactics Top of Funnel Cold Calling 94

ClickZ

JUNE 15, 2020

CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145