Crimson Marketing

JUNE 4, 2015

Engagement Engineering: Whereas once marketers had full control of customer engagement, Jason says that “you actually now have to be a technologist and really understand trends in media buying across…publishing platforms online and in mobile.”

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

FEBRUARY 17, 2015

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). Buyer Bias: Not all customers are created equal.

CMO 100

CMO Acquisitions Lead Ranking Lead Scoring 100

Crimson Marketing

JUNE 10, 2015

“If this was B2C you might just look at, ‘Well, I had a great ad and the customer went to the store and I had a very good retail associate that helped close the deal.’ When “you’ve got a much better working relationship in a collaborative way between marketing and sales” things get easier. B2B doesn’t work that way.”

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

JULY 9, 2014

Meanwhile, half of all purchases start with an online interaction, and today’s buyer knows all about your customer experience well before purchase. Advocate Appeal: There are three distinct psychological factors that motivate customer community members to contribute. Lithium software helps build trusted relationships with customers.

CMO 100

CMO Social Media Skype Wikipedia 100

Crimson Marketing

OCTOBER 16, 2014

Sellers must establish unique personas for potential buyers, understand their pain points and business use cases, identify where and how they digest information, and then—connect, prioritize and nurture relationships with them. At DocuSign, Meagen covers the entire customer experience from top of the funnel to advocacy.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

SEPTEMBER 24, 2014

He provides a valuable formulation for maximum efficiency of segmentation, and advises about acquisition tools that belong in a retailer’s digital media strategy, such as ‘look-alikes,’ algorithmic audience customization and pixel empowered re-targeting.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

MAY 20, 2013

“No one’s going to buy without first developing a trusting relationship.” I recently found these 8 great tips to help you start helping your customers : 1. ” Nothing could be more true. It doesn’t matter what you’re selling, there has to be TRUST before anything else happens. Don’t bullsh*t.

Tips 100

Tips Effectiveness Trust Marketing Buy 100

Crimson Marketing

OCTOBER 23, 2014

Channel Surfing: Omni-channel personalization, Jeff says, represents opportunities to build relationships with buyers, but also challenges content strategy that many product marketing organizations may not realize exists at the top of the funnel.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

JUNE 23, 2015

Marketing tactics have evolved from a creativity-driven, “push” approach to a customer-driven “pull” paradigm. Noting the importance of relationships in the new marketing, Jackie says: “One of the ways to build trust is to be credible in the content areas (buyers) care about.” Learnings include: Don’t Sell…Engage. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing & Strategy 100

Crimson Marketing

OCTOBER 1, 2013

Any user is a potential customer, but how do you connect to them? Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” Smartphones are all around us. Avoid apps and engage through the Web browser. Turn social sharing into calls to action.

Campaigns 100

Campaigns Barriers Ideal Customer Profiles Mobile Marketing 100

Crimson Marketing

SEPTEMBER 10, 2014

Kevin explains how CMOs who embrace this approach stand to experience real relationship building and useful dialogue with buyers, and provides an example from retail corporate marketing to demonstrate the trend in action. One plus one equals….Ten?

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

AUGUST 27, 2014

CMOs today are responsible for understanding who buyers are, what they need and then providing a community-oriented service that consistently delivers value to them throughout the lifetime of the relationship. .

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

SEPTEMBER 30, 2013

Any user is a potential customer, but how do you connect to them? Social media is “about creating long-term relationships with them (the buyer) through compelling content and engaging campaigns.” Smartphones are all around us. Avoid apps and engage through the Web browser. Turn social sharing into calls to action.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

JUNE 17, 2013

Each time you make a promise and keep it, you’re building trust and reliability This is true across any and all relationships. The lesson here is: “ Given how long it takes to realign the supply side, the goal should be to exceed, not meet customer expectations. True customer advocacy requires an outside-in view.

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

AUGUST 7, 2014

Sky high service: In another case study, we learn how Sky Television improved customer satisfaction and reduced attrition by segmenting buyer personas and interest categories. Paul shares a case study wherein Kraft combined online data with offline data to determine the real impact that video has on hotdog sales.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

APRIL 9, 2015

The Customer Becomes the Center of Your World with Marketing Automation. Marketing automation software helps you with lead management by gathering information and “determining what your lead is looking for, and then helps you build a relatively personal relationship based on that information.” ” 7.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JULY 11, 2013

This leads me to my next point – Google+ circles, which enable you and your brand to market in a more intimate way to customers who are following that brand. This is great because you didn’t have to spend time generating email campaigns, and your potential customers didn’t have to fill out any forms.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

FEBRUARY 23, 2015

“Competition among brands is steadily increasing as branding channels and messages proliferate.” ” “As buyers become more digitally empowered, brand messages lose their impact, and the likelihood of conversion, on average, decreases.” ” View it here. .

Branding 100

Branding Brand Identity Touchpoints Word of Mouth 100

Crimson Marketing

AUGUST 4, 2014

The role of the CMO and the nature of his relationships within the enterprise have been dramatically affected by this change as well. James leads Allocadia’s marketing efforts focusing on developing enterprise marketing strategies with a clear customer focus that supports the company’s growth targets.

CMO 100

CMO Enterprise Management Organization Aggregators 100

Crimson Marketing

JULY 8, 2013

Since you want to build relationships between the B2B Sales and Marketing teams, you must ask yourself: are content marketers doing enough to enable sales? . Recent research shows that 40% of the average salesperson’s time is spent finding and creating content to share with prospects and customers.”

Top of Funnel 100

Top of Funnel Content Marketing Content B2B Sales 100

Crimson Marketing

OCTOBER 14, 2014

Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. Being human is what leads to trust from your customer. Christopher S.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

Crimson Marketing

OCTOBER 16, 2013

You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. And the star of your show is leads. Right now you have thousands upon thousands of contact names in your CRM system. But how many of you are currently frustrated with a low return on your efforts?

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

OCTOBER 9, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. Podcasts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

Crimson Marketing

OCTOBER 6, 2014

It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” ” The CMO/CIO relationship is more natural than many of us think.

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

OCTOBER 8, 2013

“Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment.” ” The best content for relationship building include: Blog posts. Guest blog posts. Email newsletters. Podcasts.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Crimson Marketing

MAY 23, 2013

Honesty is the best way to build relationships of any kind. Are you being honest with your customers and audience? #10: Start by: - Providing real-time customer support. ” A true crisis is one which impacts your clients/customers, has momentum, or doesn’t have an immediate remedy. I say this a lot.

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

DECEMBER 12, 2014

Real-time messages can also be timed to coincide with customer milestones, such as membership anniversaries or birthdays, or even be triggered by on-site actions, such as downloading an eBook. When trying to connect a brand with its customers, it’s effective to use a “slice of life” approach and text such as “show me more like this.”.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

AUGUST 26, 2013

Think about the problem your potential customer has, and brainstorm how you can provide value through your content; then serve it up to them, thereby “owning that space.”. Be sure to develop a relationship with the people who curate your content. Pillar #2: Production. You almost certainly have a lot of content available to you.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

JANUARY 7, 2015

How they define their relationship and joint business strategy will determine their company’s future. . The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . Unfortunately, only 22% of CMOs focus on customer retention as a top priority.”

CMO 100

CMO Forrester Business Touchpoints 100

Crimson Marketing

MARCH 16, 2015

With Amazon alone gaining 65 billion dollars in market value over the past five years, it isn’t news that retail leads the way in a historic disruption of the relationship between buyers and sellers. Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

JUNE 20, 2013

If marketing is clearly getting better at demand gen, then why hasn’t its biggest customer—sales—congratulated them on their great work? Instead of a lead hand-off marketing should introduce sales to a contact and/or company to establish a three-way relationship that encompasses both departments. Why is that? What’s going on?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JULY 15, 2014

In this episode of Moneyball for Marketing, Dominique Levin, CMO at AgilOne, explains why marketing analytics are crucial not only for maximum profitability but also for customer retention. Failure to do so, Dominique demonstrates, can mean losing a valuable customer.

CMO 100

CMO Online Marketing Analytics Buyer Personas 100

Crimson Marketing

JULY 10, 2013

“Customers demand a seamless experience regardless of the channel or device they use to interact with the brand.” ” This information overload gives power to the buyer in their relationship with a brand; the brand must consistently meet all buyer expectations in a reliable fashion. Marketing Tech ). .

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

APRIL 29, 2013

What’s more, this “solution” meal might be served to the customer by a waiter rather than Alex’s own sales staff. Get ready for a new conversation: You’re going to be talking to a different sort of decision-maker than you’re used to, possibly a channel partner instead of the customer. Alex was willing to listen.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

JUNE 6, 2013

10: customer closeness. Social media isn’t about advertising messages, it’s about building relationships and engaging. . Meaning, your customers can come from anywhere in the world – don’t alienate them, make sure everything you say and do is globally conscious. 4: social media. #5: 5: increased usage. #6:

Trends 100

Trends Mobile Advertising Landing Pages Social Media 100

Crimson Marketing

SEPTEMBER 29, 2015

To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . By collecting and analyzing lead data, marketers are able to pass on comprehensive customer insights to their sales team, ensuring that everyone is on the same page in creating a personalized customer experience.”

B2B Marketing 100

B2B Marketing B2B Storytelling B2B Sales 100