Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

xiQ

JUNE 19, 2019

Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. Strong content is a currency in today’s world.

Account Based Marketing 89

Account Based Marketing Storytelling ABM B2B Thought Leadership 89

Kapost

OCTOBER 26, 2018

In my last post, “How to Use Storytelling to Bring Your Brand’s Narrative to Life,” I discussed why your prospects and customers must be the hero of the story and. The post How to Fuel the Progression Machine of B2B Storytelling appeared first on Kapost Content Marketing Blog.

Storytelling 110

Storytelling B2B Marketing Prospects B2B Marketing 110

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Lattice

MAY 31, 2016

Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Marketing Insider Group

FEBRUARY 25, 2016

Brand storytelling isn’t a new concept, as Susan Gunelius wrote back in 2013. Brands of all sizes realize the need to entertain their customers and prospects via the age-old method of storytelling. The post 4 Benefits Of Using Storytelling In Marketing appeared first on Marketing Insider Group.

Storytelling 100

Storytelling Marketing Prospects Marketing Branding 100

Heinz Marketing

JANUARY 18, 2020

Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level. It’s hard to imagine a campaign pitch without any mention of customer personas, but perhaps they’ve outlived their usefulness. Use These 3 Strategies To Win More Customers In 2020. Thanks for your thoughts, James Glover.

Lead Ranking 63

Lead Ranking Lead Scoring Storytelling Sales Qualified Leads 63

Marketing Insider Group

AUGUST 23, 2015

For example, great storytellers have empathy for their audiences. Marketing’s use of warfare terms to describe its relationship with customers says much about the motivation behind creating content for them. Storytellers, on the other hand, don’t seek to capture an audience’s attention; they seek to earn it. How does it look?

Storytelling 100

Storytelling Planning Paid Search Agency Demographics 100

xiQ

JUNE 19, 2019

Compelling and engaging content is required, at all levels of ABM, to tell your story to your prospects. ABMers have to be really good storytellers. Developing and strengthening your storytelling skills and approach provides a strong foundation for ABM engagement at every level. Strong content is a currency in today’s world.

Account Based Marketing 62

Account Based Marketing Storytelling ABM B2B Thought Leadership 62

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. When customers and prospects look up, you’d better be there. It] tends to get cumbersome,” according to customer engagement platform BlueShift.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. This story fits the structure of Freytag’s Storytelling Pyramid.

Storytelling 75

Storytelling Video Marketing Lead Ranking Stats 75

Webbiquity

MARCH 10, 2020

Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention. So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Ideally, each video takes your prospects on a brief, fun, and entertaining journey.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. Each of these companies is a trailblazer and a storyteller. They know how to keep their focus on the customer and follow sound product marketing principles for success. Quick Takeaways. What is Product Marketing? Source: HubSpot.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? With such an overcrowded marketplace, storytelling is an increasingly fundamental part of modern marketing strategies.

Storytelling 75

Storytelling Branding Brand Identity Marketing & Strategy 75

Act-On

OCTOBER 11, 2023

Growth Marketing Growth Marketing handles “how you sell” — they develop and execute the programs and campaigns that move prospects along their buying journey. Do you rely on a sales team to handhold prospects through a lengthy buying process? Or do you have an easy-to-onboard product that relies on self-serve signups?

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. This story fits the structure of Freytag’s Storytelling Pyramid.

Storytelling 65

Storytelling Video Marketing Lead Ranking Stats 65

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. Content marketing generates leads because it helps to attract more potential customers to your business.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Vidyard

SEPTEMBER 12, 2017

To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. 5 video storytelling techniques for sales teams: 1. You can even emphasize these pauses as a storytelling technique to create anticipation right before or after key points. Our point precisely.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Focus on customer experience [and audience engagement].

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Marketers should capitalize on the opportunity to develop real relationships with customers. Retain customers.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

OCTOBER 18, 2023

Storytelling in content marketing makes the information more compelling than a bland statement of the facts. When you add emotion and storytelling to your content as journalists do, your calls to action will be more effective. You also educate your current clientele and prospects so that they understand what to expect from you.

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Aberdeen

OCTOBER 28, 2019

Over the last decade, storytelling has become the core tenant of so many marketing strategies, promising a means of capturing buyer attention on an emotional level. Storytelling has become yet another marketing buzzword. But it’s about time we move beyond storytelling as a marketing buzzword. Customer as Hero.

Storytelling 40

Storytelling Intent Data Intent Marketing Prospects 40

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories Build Relationships.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

Outreach

JANUARY 29, 2019

Customers play a new game now with different rules - their knowledge share has skyrocketed and you can only catch their attention by offering something new. Customers now own the conversation and will gladly talk to other vendors if they don’t find you authentic or interesting. Why you need an army of storytellers.

Storytelling 69

Storytelling Curation Impressions Training 69

Marketing Insider Group

MAY 25, 2020

Now especially, it’s crucial to adjust your messaging and the marketing tactics you use to reach customers and prospects. To ensure that you communicate the right message to your customers and prospects (and do so on the right channels), download this helpful guide. Establish What Kind of Message You Want to Deliver.

Social Media 336

Social Media Personalization Media Branding 336

Marketing Insider Group

MARCH 27, 2023

According to Forbes and Econsultancy , American companies have lost over $136 billion annually as the result of avoidable customer loss and less than 50% of companies know how to measure Customer Lifetime Value (LTV). Each of your B2B consumers inevitably has many questions about the products or services available to them.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

KoMarketing Associates

NOVEMBER 20, 2013

Despite a number of recent developments , I discovered that one thing has remained constant: At its core, B2B content marketing involves basic storytelling. sales, a relationship with a valued customer, etc.)? Sometimes it’s as simple as asking your customers what they want from you so you don’t have to guess.

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

Webbiquity

JUNE 28, 2022

Demonstrating your understanding of your prospects’ business challenges will get their attention. Every successful B2B company starts by focusing on solving a specific problem for a specific type of customer. Many of your prospective new customers may have never heard of you before. What Makes a Great B2B Case Study?

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Aberdeen

JUNE 10, 2019

Storytelling is the universal human language. And that’s why the rapid rise of storytelling as a marketing buzzword should come as no surprise. For content marketers, storytelling is meant as a primary tool to help cut through the noise. Just because you’re creating content doesn’t mean you’re making the most of storytelling.

Intent Data 40

Intent Data Storytelling Intent Purchase Intent 40

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard.

Storytelling 32

Storytelling Branding Brand Identity B2B 32

Content Standard

NOVEMBER 11, 2016

Its social media existed largely as a space to answer customer support questions and to host media for sponsored posting. My client wasn’t unique in its response to this: excitement at the prospect, and resistance to the idea that it would require a fundamental shift in working paradigm.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Branding Brand Identity Copywriting 80

Heinz Marketing

APRIL 7, 2018

In the meantime, here are some B2B Reads we love: Using Conversational Storytelling to Drive the Bottom Line. Despite the abundance of channels and tools for extending the reach of marketing messages, making meaningful connections with customers is only getting harder. How Effective is Your Prospecting? How to Do Bad Sales Math.

Storytelling 55

Storytelling B2B Sales Conversion B2B 55