customer prospect sales-lead 
Webbiquity
APRIL 18, 2024
This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn. These enable businesses to prioritize and pursue the most promising leads.
Act-On
APRIL 10, 2024
But not entirely unlike when a colleague sends you a link to a gated ebook, you give your contact info to download it, and then get a phone call from a sales rep the same day. Luckily for marketers, lead scoring exists. For marketing and sales teams, that handoff is a potential minefield. How does lead scoring work?
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Act-On
FEBRUARY 16, 2024
We’ve shared our favorite five lead nurturing examples and strategies. Audit existing email nurture campaigns for performance Do you have engagement programs scheduled to kick off after a prospect attends a webinar, downloads content, or takes other actions with your brand? If so, that’s a great first step.
Webbiquity
NOVEMBER 28, 2023
Crafting an impeccable B2B sales journey isn’t straightforward. Many sales reps struggle with it, as if stumbling in the dark. Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. What is B2B Sales Experience? Why does this matter so much?
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.
Marketing Insider Group
MARCH 11, 2024
All customers you get to the bottom of the marketing and sales funnel begin as leads. In today’s environment, your digital presence offers the best opportunities for generating leads. In today’s environment, your digital presence offers the best opportunities for generating leads. Get noticed by potential leads.
Webbiquity
APRIL 23, 2024
When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. One easy method is to figure out average value per lead. So, how can you ensure your email marketing strategy will deliver a compelling ROI?
Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage
Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. How to produce a successful webinar that guarantees you generate higher quality leads. Have you held back on doing webinars because of the level of effort required?
Speaker: Candyce Edelen, CEO, PropelGrowth
Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns.
Speaker: Mark Hunter, CSP, “The Sales Hunter”
Prospecting has never been easy and nowadays it has become even harder as people are responding less and less to many forms of communication. This makes getting new customers extremely complicated and challenging. The right plan starts with knowing who to prospect and being able to engage them on their own terms and schedule.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.
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