Digital B2B Marketing

JULY 24, 2012

This approach allows you to start nurturing prospects before you capture their email address. Of course, both approaches work with your email segmentation, so customers, active prospects and cold contacts can all receive the most appropriate messages. With this capability, will privacy be an issue.

B2B Marketing 100

B2B Marketing Doubleclick Planning B2B 100

Digital B2B Marketing

APRIL 17, 2013

Content encapsulates your perspectives, advice or even elements of the customer experience. What happens when content has made a great impression but the experience with sales makes your prospect question if you can actually deliver? The Customer Experience. Neither is content, sales or a great customer experience.

Advertisements 100

Advertisements Advertising Mobile Advertising Webcast 100

Digital B2B Marketing

MAY 7, 2013

Focusing on Your Campaign Idea Over Your Customer. Trying to Control Your Customer. As marketers, we need to give our prospects choices. If you can’t answer yes to both questions, it’s clearly a random act of marketing, not part of your integrated plan. We can shape the experience but they must be in control.

B2B Marketing 100

B2B Marketing Planning B2B Act-On 100

Digital B2B Marketing

OCTOBER 11, 2011

Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.

Marketing Automation Services 100

Marketing Automation Services Paid Search Agency Differentiation Content 100

Digital B2B Marketing

AUGUST 30, 2011

The experience your prospect has at each touchpoint is critical, these experiences shape and reshape your audience’s perception. Your customer-facing team needs to understand your corporate values and adopt them as their own. How do you maintain and build your woozle through each of the touchpoints in the enterprise sales cycle?

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

OCTOBER 11, 2012

Are you simply helping your customers justify the decision they already want to make? If you compete with Goldman Sachs and your prospect aspires to work with Goldman Sachs… yeah, that’s an uphill battle! Those brands are out there in your personal live, from BMW or Louis Vuitton to Apple or Blendtec.

B2B 100

B2B B2B Sales Advertising Agencies B2B Marketing 100

Digital B2B Marketing

OCTOBER 11, 2011

Why is content king today: Being customer-centric required moving away from creative executions as the primary way to deliver a message. Focusing on the customer requires providing something that meets their need , and content perfectly fits the bill. The problem is, conventional wisdom is average. Content marketing was not the norm.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 4, 2012

Here is how QuinStreet introduces themselves on their website: From QuinStreet’s Who We Are page: “Our reputation is built on results after consistently delivering to our clients the right inquires from qualified customer prospects at the right volumes.” ” In other words, QuinStreet is a lead generation company.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Digital B2B Marketing

JANUARY 10, 2012

Here are three organizational issues for marketers identified by IDC (via a DemandGen report, link at the bottom of this post): No central ownership of customer data and data acquisition. The business sees a huge repository of customer and prospect data it believes is valuable for email marketing.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

AUGUST 28, 2012

Service Oriented As marketers increasingly compete for attention, B2B marketers in particular are looking to stand out by being genuinely helpful to customers, prospects and the marketplace. From increasing brand awareness or to driving the sales pipeline, analysis will uncover new opportunities.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

SEPTEMBER 10, 2013

You need to reach a much higher percentage of prospects than you can through list purchases but will be using the data multiple times. For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name. List builds with very specific target criteria can quickly exceed $20 per name.

Buy 100

Buy ReadyContacts Ad brokers Ad Building 100

Digital B2B Marketing

JUNE 26, 2012

To another, it means increasing customer retention. Engagement “We want to increase engagement with our brand.” ” To one marketer, that might mean more time spent on their website. To yet another, it is a metric from Facebook. Whitepaper All whitepaper means anymore is a PDF from marketing.

Demand Generation Agencies 100

Demand Generation Agencies B2B Thought Leadership Advertising Agencies Allocation 100

Digital B2B Marketing

APRIL 26, 2012

Today, many large B2B marketers are putting a stop to the conversation and cutting off prospects ability to continue finding additional information when potential customers get to their best content. Best Practice: Enable Self-Directed Research Many B2B websites enable prospects to find the information they need, and they should.

Research 100

Research B2B Paper Content 100

Digital B2B Marketing

MAY 16, 2013

Start by focusing on your prospective customer. Once you understand your potential customers, look to understand the competitive environment. Catering To The Average Prospect. Focusing on Your Competition. If your competition is your primary focus, you will miss your best opportunities. Following Best Practice Advice.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Digital B2B Marketing

DECEMBER 8, 2011

Opt Out Customers Do not continue to retarget someone after they have converted. The experience Jure Klepic commented on last week (see his comment ) indicates Hostgator isn’t thinking about how to identify customers. Set your frequency cap at one to two impressions per day.

Ad Frequency 100

Ad Frequency Banner Ads Campaigns Opt-out 100

Digital B2B Marketing

SEPTEMBER 6, 2012

One location, laid out to accomodate more customers, would be cheaper for Starbucks to lease, staff and manage. Do you offer everything your prospect is looking for? Create Paths in Your Content Why do you see multiple Starbucks locations on a single corner?

Work Management 100

Work Management Content Marketing Wikipedia Marketing Management 100

Digital B2B Marketing

APRIL 14, 2011

Prospects and customers experience how you live your values in every interaction. Company values cannot be merely said, they must be lived. Lived by every single employee of your company, internally and externally. All it takes is one misstep for the perception of your company and brand to unravel.

Paid Search Agency 100

Paid Search Agency Companies Opinions Vendors 100

Digital B2B Marketing

MAY 5, 2011

Marketing needs to establish and build positive relationships with prospective customers. If you market to technology buyers, look at this chain on Spiceworks for an unfiltered view on sales calls. Instead, it has turned despising you into a badge of honor. The Exchange Is Based on an Out of Date Concept.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

JUNE 7, 2012

CRM : Customer Relationship Management. An approach and technology solution to managing communications with customers and prospects. A system for managing and publishing content, often on the web. Includes relatively simple systems like WordPress to complex systems running the largest sites. MAP : Marketing Automation Platform.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Digital B2B Marketing

APRIL 6, 2011

For instance, w/B2Bs that need to generate mass 1:1 contacts, w/repeat customers (like FedEx or Staples) and don’t have a salesforce calling on prospects, then YES I concur that that is an example of a B2B that should absolutely embrace SM. All B2Bs are not created equal.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100