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Complete Guide: Why Blogging Increases Customer Engagement

Webbiquity

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. Big brands like IBM, Google, Microsoft, Starbucks are seen blogging regularly as a means to interact with their customers.

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B2B Podcasting: The What, Why and How of Better B2B Podcasts

Top Rank Marketing

A podcast refers to a series of recordings that are organized in an RSS feed, listed in public directories, and available for listeners on demand. But they all share two attributes: There are multiple recordings for each title, and They’re organized in an RSS feed you can subscribe to on podcast platforms Why podcasts?

B2B 91
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Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

The concept behind a blogletter is to be able to publish blog posts (or any RSS feeds for that matter) directly to an email and send it to subscribers. The tools are now here and here are two approaches that you can use to take advantage of this technology: Integrating RSS feeds and emails. Automating email using RSS feeds.

RSS 100
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What are Trigger Events in B2B Sales — and Why Does Your Team Need a Strategy to Use Them Effectively?

Webbiquity

Sixty-three percent of best-in-class firms currently deploy formal trigger event tools – notifications, RSS feeds, alerts, posting / tagging updates and the like – among their front-line sellers.”. Look for firms that have recently started utilizing Hubspot in your ICP if your product works with it. Customer Role Changes.

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Three customer insights for your marketing plan

Savanta

The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants. First, directly ask customers how they make decisions, especially what makes them choose one supplier over another then remain loyal. But insights into what exactly?

Planning 120
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Three customer insights for your marketing plan

Savanta

The most fruitful of these plans are built on customer insights. We all know that successful marketing propositions perfectly align with customer needs and wants. First, directly ask customers how they make decisions, especially what makes them choose one supplier over another then remain loyal. But insights into what exactly?

Planning 120
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Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. B2B lead generation refers to identifying, attracting, and converting potential business customers or leads for a company’s products or services.