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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Create my targeting settings and also come up with at least 5 copy ideas targeting entrepreneurs who may be interested in P2P loans. Existing product names: What are well-known product names in your niche?

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Let's talk ABM: 6 ways to build buyer experiences with ABM

Strategic-IC

Informed by your Ideal Customer Profile, guided by your first- and third-party data, they’re the hub from which to roll out creative strategies and messaging tactics. And the beauty of that focus on accounts is ABM’s ability to deliver truly unique, engaging, and personal buyer experiences that regular B2B marketing strategies simply cannot.

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Social Media Best Practices with Your Oktopost Experts

Oktopost

Here you will find a summary of our latest webinar, “From the Experts: Social Media Best Practices with Your Oktopost Experts” hosted with the all-star Customer Success Team here at Oktopost. If you’re generally active on social media, you’re likely familiar with network algorithms. P2P over B2B.

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6 social media marketers on the future of social messaging

Sprout Social

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation. People are much more likely to reach out through social media for customer service help than five years ago.”.

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Never waste a crisis

Varicent

How to grow with compassion and empathy Never waste a crisis – Growth with compassion and empathy from MarkoSavic34 I wanted to share some lessons learned from the past couple of weeks on how we’re adapting to this COVID-19 crisis. Like they say on airplanes, “you need to put on your air mask before you assist others.”

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

After all, customer perception can either make or break a business. If you want to establish trust with your customer, you must show your true self and keep it real. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). And she’s there for ALL of it.

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SMS marketing is taking over

DotDigital

We’ve all had that moment – you hear your phone buzz and think it’s that all-important message you’ve been waiting for – not quite. There was always one major drawback to SMS marketing – Spam. More often than not, your customers will open that text and read its contents. The rise of SMS marketing.

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