Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. These practices can help you expand your online business while providing your customers with more control of their buying experience.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

AUGUST 22, 2019

According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. A well-executed customer engagement strategy can foster brand growth and loyal customers.

Marketing & Strategy 246

Marketing & Strategy Marketing Strategy Loyalty Churn Rate 246

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Customer testimonials tap into the deep-rooted psychological principle of social proof. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. If they raised concerns on an email, it should be addressed on the follow-up LinkedIn message.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Webbiquity

OCTOBER 22, 2020

By making yourself a key part of your brand, you can build a human connection with your customers. Such qualifications can require a considerable investment of time, effort, and expense, but may you win over the trust of more customers. Build a winning LinkedIn Profile. There are many ways to market yourself.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

APRIL 23, 2024

There are several other ways to add personalization, such as tailoring sales pitch messages to a company’s unique requirements or leveraging customer data to provide targeted material. One of the best sources for B2B email marketing is to get emails from LinkedIn Sales Navigato r because the users regularly update their data there.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

JULY 19, 2022

Which skills can the team (marketing, sales, customer service, production, etc.) Lagging indicators are measurable values of a business’s intended goals or objectives, such as sales growth, customer retention, and profitability. Leads: You can measure how many of your fans and followers turn into leads and customers.

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Webbiquity

APRIL 19, 2022

Whether you create a Facebook group, a collection of LinkedIn friends, or a specific hashtag, the goal is to provide an outlet your partners and clients can gather around. Customer stories are further testimony to the quality of your work and another indirect way to promote your successes. Image source: Optimalworkshop.com.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For instance, reaching out to influencers and key opinion leaders (KOLs) is a great way to gain new customers and spread awareness for your brand.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Webbiquity

JUNE 15, 2021

You need to make it irresistible for your customers. Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. Incentivize your loyal customers with a compelling referral program.

Paid Content 284

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 284

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Claims about being the “largest” may be supported by number of customer installations or online reviews. Social Media Account Profiles (Especially LinkedIn). And that’s okay.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This means if your audience is primarily on LinkedIn, go for text posts. And it typically takes multiple interactions to turn targets into prospects, and prospects into customers. Don’t rely on Gmail here.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Affiliate sales support independent publishing. It’s well worth a read.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Webbiquity

SEPTEMBER 28, 2022

To create highly relevant, high-impact email messages, you’ll need to collect and use more information from your prospective customers. Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customize subject lines.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. It’s a great way to inform customers about new promotions and important updates that won’t get lost in a sea of “spammy email.” Everyone knows that LinkedIn is integral to managing B2B relationships.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing & Strategy Marketing Strategy 242

Webbiquity

MAY 4, 2021

Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience. But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

NOVEMBER 16, 2021

Though it can work equally well for business or consumer marketing, early customers have been primarily small marketing teams, agencies, and freelancers who are working with a number of different B2B clients. So, what have been the most effective channels or methods for you to get the word out to prospective customers to this point?

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Webbiquity

FEBRUARY 28, 2023

Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

FEBRUARY 21, 2023

The Launch Tom: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Wrap You can connect with Pavel on LinkedIn , find out more about the platform at BuzzGuru.com , and follow the brand on Facebook , Twitter , and LinkedIn.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website. Sites like Inc., Here’s a great example.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

MARCH 3, 2020

Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? My other bit of advice would be to get to know and love LinkedIn and your CRM of choice (mine is Hubspot). You can connect with Dustin Bruzenak on LinkedIn and Twitter.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

Webbiquity

JUNE 14, 2022

Image credit: LinkedIn Sales Solutions on Unsplash. In addition, it helps your potential customers feel better about your future relationship. Accomplishing both will help the customer feel like you’ve fully prepared for your time with them. However, it’s necessary to keep the customer interested without being forceful.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

FEBRUARY 23, 2021

Businesses have been trying for eons to gain competitive advantage by better understanding their customers. Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. It would be great to see some new faces at those virtual roundtables, or on LinkedIn or Twitter.

Enterprise Management 319

Enterprise Management Work Management Marketing Management Budget Programs 319

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 334

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 334

Webbiquity

MAY 16, 2023

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). The advantages of Fathom over UGA , from data retention and accuracy to speed, privacy, real-time reporting, and customer support are compelling. What to do? all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

MARCH 5, 2019

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Webbiquity

DECEMBER 8, 2020

There are many options to customize the way everything looks embed schedules into conference websites. The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. You can connect with Taylor McKnight on LinkedIn and Twitter.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Webbiquity

FEBRUARY 5, 2021

Here are six timeless strategies and tips that will enable you to optimize your conversions and stay current with changing customer needs and economic conditions. Customers can raise questions on pricing, policies, and features, along with comparisons with competing products. This makes conversion rate optimization a recurring need.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259