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Lead Generation: How Lithium Technologies uses webinars to grow its customer database

markempa

Thomas is growing her database month over month – with minimal investment of resources – after discovering how her marketplace loves to learn through webinars. “In Two and a half years ago, she started hosting webinars when she became Director of Content Strategy at Lithium Technologies, Inc., Promote your webinars well in advance.

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

A B2B email list is a collection of contacts for people and organizations operating in the B2B market, including decision-makers, executives, and professionals. Your marketing efforts will be focused on the correct audience if you build a targeted, opt-in B2B email list, improving the likelihood of engagement and conversions.

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

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Conversational marketing: What it means for your social media strategy

Sprout Social

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. Relying on one-way communication channels like lead capture forms won’t cut it. And lackluster customer service experiences lead 50% of consumers to switch to a competitor.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. It saves time while helping to generate new leads through the use of templates and tools for follow-up and outreach.

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Content Marketing 2016 – Tips and Trends [Webinar FAQs]

LeadSquared

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. Storytelling in Content Marketing. b) Twitter Trends – Look at Twitter trends to see what people in your industry are talking about.

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