Webbiquity

OCTOBER 25, 2023

When businesses embark on a blogging journey, there are many roadblocks that can pop up, such as: writers’ block! We can achieve business goals with blogging!” Despite these obstacles, businesses from across industries are blogging. Some sites step it up a notch and create a documented content marketing strategy.

Business Blogging 305

Business Blogging Creativity Business Marketing & Strategy 305

Marketing Insider Group

FEBRUARY 17, 2021

Businesses big and small from all sectors don’t see any lost sales after they stop spending money on ads. Businesses big and small from all sectors don’t see any lost sales after they stop spending money on ads. And yet, business spending on digital ads is still projected to increase by 17% this year. A swindle.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Content Standard

APRIL 19, 2024

This is a familiar story in marketing. With the myriad of social media channels available and the pressure on brands to remain relevant, as marketers, we’re constantly challenged to determine the best social media channels for our brands to focus on. But it behooves any marketer to look deeper than these topline numbers.

Paid Content 99

Paid Content Social Media Advertising Channels Brand Identity 99

Marketing Insider Group

MARCH 7, 2021

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. So without further ado, here’s my list of 22 free content marketing tools.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. They provide more value for marketers and a superior experience for attendees compared to webinars and virtual gatherings.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. Why Use Content Marketing to Generate Leads? Ready to get started?

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Zoominfo

NOVEMBER 9, 2020

Marketing Funnel vs. Sales Funnel Resources. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. In our current digital landscape, change has a way of accelerating trends.

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. B2B marketers who blog get 67 percent more leads than those who don’t.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Optinmonster

MARCH 13, 2024

Do you want to grow your business rapidly? Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. So how do you build a healthy lead generation pipeline to ensure rapid business growth? At OptinMonster, we have witnessed this first-hand.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Marketing Insider Group

JUNE 30, 2020

Many marketers struggle to attract more visitors to their website that are relevant and engaged. Not only will this make it easier to reach your business goals with your blog – lead generation, higher conversions, more revenue, and top-tier thought leadership status. Surf’s up. But are you ready to ride the wave? Ready to ride?

Traffic 316

Traffic Terms and Conditions Custom Publishing B2B Thought Leadership 316

Marketing Insider Group

FEBRUARY 28, 2021

Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. Having a dream team in place to create not only the social posts, blog pieces, and video snippets, but the strategy, big picture campaigns and creative long-term vision should be a top priority for marketers. The Visual Artist. via wikiart.org.

Creativity 362

Creativity Content Marketing Advertising Agencies Marketing Agencies 2 362

Marketing Insider Group

APRIL 21, 2020

It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect. Quick Takeaways. Look both internally and externally for blog ideas.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

Webbiquity

MARCH 9, 2020

Digital marketing as a discipline has matured and encompasses a standard set of components, though best practices within those components continue to evolve. Looking at the future of digital marketing , it continues to consume a larger share of overall marketing budgets for publicity, advertising, and promotion.

SEO 278

SEO Marketing Budget Planning Marketing Proposals 278

ClearVoice

DECEMBER 18, 2023

Content marketing, in many ways, is like casting a wide net to catch as many fish as possible. Meanwhile, account-based marketing (ABM) is like fishing with a spear. This makes content marketing an extremely vital component of an effective ABM strategy. You throw many fish back and only keep those you’re looking for.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Spiralytics

FEBRUARY 21, 2023

You’re scrolling through social media, see a product review video where someone talks about their experience with a brand, and the positive reviews hook your interest. The compelling influence of this TikTok phenomenon is driving up sales, often resulting in overnight success for startups and small businesses.

Purchase 124

Purchase Buy Communities Marketing Management 124

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! You have finally started your own small business, and you are eager to see it grow. But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Content Marketing for Small Businesses: Top 10 Ideas & Tips Picture this! You have finally started your own small business, and you are eager to see it grow. But let’s be real: small business marketing can be a daunting task for any business owner, especially when you are on a tight budget.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Marketing Insider Group

AUGUST 30, 2021

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. When you understand what content marketing really is , you know that means sticking to a publishing schedule. Just one small delay can throw the whole thing off. Even better?

Template 361

Template Top of Funnel Enterprise Management Work Management 361

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Vidyard

FEBRUARY 18, 2021

Welcome to the digital-first business world, where video trends will rule the day. It’s now clear that embracing a digital-first strategy for marketing, sales, and employee engagement is a must for any business. Why Will Video Trends Rule the 2021 Digital-First World? Video Trend 1: Video in Sales Explodes 2.1

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Valasys

JULY 10, 2023

Are you struggling to reach your target audience with B2B marketing? Many businesses find it challenging to reach their target audience on LinkedIn, the world’s largest professional networking platform. But what if there was a way to use LinkedIn to reach your target audience and achieve your marketing goals?

Linkedin 98

Linkedin B2B Marketing Advertising Agencies B2B 98

Scoop.it

JANUARY 4, 2024

So, you’re hoping to rock the email marketing game, firing off messages left, right, and center. But amidst all the sending, have you ever paused to consider whether your emails are sparking genuine interest? In this complete guide, we’ll give you the 411 on one of the most useful email marketing metrics.

Click Rate 80

Click Rate Open Rate Email Marketing Eye-Tracking 80

BenchmarkONE

DECEMBER 8, 2022

A top marketing goal for small business owners is to gain and keep customers, which is a constant challenge due to time and budget constraints. Here are 14 small business marketing ideas that will have customers lining up to do business with you. You’re not alone.

Small Business Marketing 73

Small Business Marketing Ideal Customer Profiles Business Marketing Automation Services 73

Top Rank Marketing

OCTOBER 2, 2023

via GIPHY That’s basically what happens at a marketing conference. It’s a concentrated download of the latest marketing trends, best practices and practical advice. Some of these folks are practically synonymous with great B2B marketing, and they’re all in one place for three full days! You know: “Whoa. I know Kung Fu.”

Marketing Analytics Tools 119

Marketing Analytics Tools B2B B2B Thought Leadership Conference 119

Zoominfo

MAY 21, 2021

GTM Plays Automated go-to-market plays that can rapidly scale your business. Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. But they’re not asking your sales team for help.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Contently

OCTOBER 6, 2022

Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. Because there are generally many stakeholders involved in purchases for businesses. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

Storytelling 183

Storytelling Top of Funnel B2B Ad Building 183

NetLine

SEPTEMBER 11, 2023

decision-makers per midmarket solution purchase, each with their unique goals and interests, it’s no small feat to align all the pieces. And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Scoop.it

APRIL 6, 2023

Today’s marketing landscape is competitive. To attract and retain customers, you must constantly engage and stay in touch with them. One of the best ways to achieve that is through content marketing. At its best, content curation allows your business to stay relevant in a content-driven marketplace.

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

Scoop.it

DECEMBER 21, 2023

Know your audience and choose content in line with their core needs and interest To excel at content curation, it’s crucial to understand the importance of knowing your audience inside out — and creating content that speaks to them. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

TrustRadius Marketing

MARCH 9, 2022

Companies of all sizes use marketing intelligence to help them make the best business and investment decisions. Marketing Intelligence Tools combine market research and competitive analysis to help businesses target customers and position themselves competitively. How are rival companies targeting consumers?

Budget Programs 98

Budget Programs Paid Search Agency Ideal Customer Profiles Tools 98

SmartBug Media

DECEMBER 16, 2019

Developing new, interesting, and share-worthy content can be quite difficult to do on a regular basis, especially when you’re writing for multiple niches and/or shortened timelines. Topsy provides you with the ability to see what tweets, photos, and videos are trending across the web. Google Trends.

Tools 96

Tools Curation Content Keywords 96

ClearVoice

FEBRUARY 26, 2024

They bring unique expertise and perspectives essential in making content that deeply resonates with audiences and nailing those business goals. We know what you’re thinking; that’s a lot of screen time. But here’s the kicker: ever since the pandemic turned the world upside down, content consumption has more than doubled. Solid research.

Effectiveness 98

Effectiveness Content Storytelling Work Management 98

Oktopost

JULY 28, 2023

If you can manage all that, then mastering B2B social media marketing is going to transform your conversion rates and, as a result, your bottom line. Social media is a big place, and it’s possible to cast a wide net and capture a lot of different demographics and ‘types’ of customers at once.

Social Media 62

Social Media Lead Scoring Lead Ranking Sales Qualified Leads 62

Valasys

JANUARY 2, 2024

In today’s era, small businesses may not possess multibillion-dollar marketing budgets, but it doesn’t mean they can’t compete with large companies. million small businesses in the US? It, in turn, facilitates standing out, attracting more customers, and acquiring inbound links from trusted sites.

Link Building 40

Link Building Small Business Marketing Marketing Budget Effectiveness 40